Shampoo & Conditioner
Routine Shampoo and Conditioner are scientifically formulated to end bad hair days by strengthening hair and reducing breakage
From: $29.99 / month
Proven · Clean · Effective
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
ARGAN OIL
Moisturizes hair and helps prevent breakage
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NETTLE OIL
Nourishes, balances and hydrates scalp
PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage
CAFFEINE
Increases circulation to the scalp
Proven · Clean · Effective
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
CAFFEINE
Stimulates hair follicles and boosts circulation
SAW PALMETTO
Natural DHT blocker that nourishes hair
PEA PEPTIDES
Protect cuticle against cracking and damage
APPLE FRUIT EXTRACT
Strengthens against breakage
NETTLE OIL
Nourishes, balances and hydrates scalp
BLACK SEED OIL
Moisturizes hair and keeps scalp healthy
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
AND MORE
DHT BLOCKING INGREDIENTS
Routine Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.
GUARANTEED TO WORK
We’re so confident Routine works that if you’re unhappy with your first purchase, we’ll take the product back within 30 days (we’ll even cover the cost of return shipping).
COLOR TREATED HAIR
Our pH-balanced formula is perfect for all hair types, including color treated hair.
PLANT BASED
Our vegan formula is free of parabens, synthetic stabilizers, or color additives.
FREE SHIPPING
Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.
FREE OF HARMFUL CHEMICALS
Routine Shampoo & Conditioner are free of sulfates, parabens, propylene glycol, triclosan, and other gross ingredients. Simply put, we only make products we’d use on ourselves!
PEOPLE LOVE US
Check out some of the reviews below from real people just like you!
★★★★★
“Finally, a Shampoo and Conditioner set that I can use that works with my color treated hair and does not leave my scalp itching for days! Routine came highly recommended by someone I trust, and after just three uses, I saw an improvement in appearance and bounciness!”
– Julia R.
★★★★★
“This smells great and I’ve noticed quite a difference in my hair since I’ve been using this shampoo. I was skeptical buying this because I’ve bought so many different types of shampoo to strengthen hair and they never work! Routine Hair tames the frizziness and gives me a lot of volume. I recommend trying it and see if it works for use as well!”
– Patricia K.
★★★★★
“About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but it just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.”
– Emily S.
ASK US ANYTHING
We’re a small family owned business. Ask us anything, and you’ll get a response by real humans. We don’t have automated bots here.
Are Routine Wellness Shampoo & Conditioner safe for color treated hair?
Yes! Approximately 60% of our customers color treat or chemically treat their hair, so we knew it was important to get this right!
Are Routine Wellness Shampoo & Conditioner cruelty-free and vegan?
Routine Wellness Shampoo and Conditioner are cruelty-free, gluten-free, soy-free, and vegan :). They are also sulfate and SLS-free!
How often should I wash my hair with Routine Wellness Shampoo & Conditioner?
We recommend you wash your hair with Routine Wellness as frequently as you have been washing your hair with your previous shampoo and conditioner. That said, we recommend you wash at least twice a week.
Do I really need the conditioner?
Most people who choose to purchase shampoo only do so because they believe conditioner will weigh down their hair. We formulated Routine Wellness Conditioner to be really lightweight so it doesn’t weigh down your hair. In addition, our clinical results are based upon using both products together.
That said, about 30% of our customers purchase the shampoo alone!
| Weight | .25 lbs |
|---|---|
| Shipping | Free shipping to all 50 states and Canada. |
| Ingredients: | Shampoo: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Tromethamine, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract. Conditioner: Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Pisum Sativum (Pea) Peptide, Cetyl Hydroxyethylcellulose, Sodium Phytate, Organic Cocos Nucifera (Coconut) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Stearalkonium Chloride, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caffeine, Panthenol, Chondrus Crispus Extract, Biotin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pyrus Malus (Apple) Fruit Extract, Citric Acid, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate. |
| Size | Shampoo: 14oz; Conditioner: 14oz |
A LOT of hair growthI bought this with great skepticism like most of you. I was losing hair like CRAZY! I think it's a menopause thing or something but anyway it has stopped falling out. I hardly if ever have to clean my drain from the fuzzy monster. And I noticed this morning (I'm 3 months in now) that I have about 3 inches of baby hair growth coming in all over my head. A LOT of hair growth. I would HIGHLY recommend to anyone. I do let it sit in while I shave and shampoo every 2-3 days. The conditioner is powerful and you don't need much.
It's a WINNER!!! ♥ ♥ ♥ ♥All I can say is WOW!!! I have only used this wonderful shampoo for about a week. My hair on the top is very thin and you can see the scalp. This is scary for a woman! BUT.....from using this Routine shampoo every night for the past week, I can see black hairs growing in AND I can feel the stubbles where there wasn't any hair! This is AMAZING!!! I finally have hope and confidence that my hair is going to be beautiful again! AND this shampoo makes your hair so healthy, it's like someone polished every single strand of my hair. I am soooo extremely happy with this product! I am so glad I ordered this and let me tell ya....you have a consumer for life. Thank you so much! I am loving this shampoo! Please don't change a thing and please don't ever stop producing this fabulous product! It's a WINNER!!! ♥ ♥ ♥ ♥
AMAZING RESULTS: QUICKLYI was losing enough hair it effected my self esteem. Sorry, vain about my hair even at 74. So long story short, withing 3 weeks of using shampoo, conditioner and oil, my hair is not falling out. My shower and hairbrush are clean. This is pretty amazing and I've told all my friends. I liked the way the shampoo and conditioner left my hair and I am used to using expensive hair products. Again, 3 weeks and obvious results in less hair loss. Thank you for a product that does what it claims! Jill b
So far…SO GOOD!I received Routine about a month ago and I couldn’t wait to try it. I started to have symptoms of hair fall with a hysterectomy and hormone therapy. I desperately wanted to get my hair back to that thick pony tail I remember. So, after one month’s worth of use every other day, I’ve seen:
-New hair growth on the nape of my neck and upper forehead hairline.
-Increased manageability.
-Shine and luster.
-Softness with out being weighted down.
I use the shampoo and conditioner. They smell super good too! I will definitely stay on my Routine😊
Review After 5 Weeks of UseThere are people here who used Routine once and then decided it didn't work for them...That is just crazy, as no problem this serious is fixed in one day. I got Routine just over a month ago, because like you, I read the reviews and thought it could work on my hair to make it thicker and less brittle.
Here's how it went:
Day 1 - Eh. I tried this after working out and didn't love what it smelled like in my hand. Not that it smelled bad - it just didn't have much of a scent. I applied it to my hair and didn't see much of a difference.
Day 2 - 10. I used it three times during this period, and it left my hair looking nice and not greasy.
4 weeks later...
I LOVE THIS STUFF!!!!
My hair has volume - yeah - like a lot of volume. I use the shampoo and conditioner every 3-4 days and usually just let it sit while I shave my legs. Then I wash out. Before, I couldn't go more than 2 days before having to shampoo again. Now, I can go 4 days without issue. My hair looks great and bouncy instead of flat.
This didn't happen overnight. It took a few weeks of use in order to get the value from the product. To the people trying it for 20 seconds and giving up - you're not going to be happy with anything you use!
It is a fantastic product, and you should try it and give it a real chance.
My hair isn't perfect but it is starting to fill in, which feels amazing!
SAVED ME FROM COVID HAIR LOSSMy hair and I have always had a hate-hate relationship. It was always thin and tangly, and I didn't know what to do. Then, I got COVID and my hair started shedding. Like a lot of shedding. Have you guys had that? Just comes out in the shower and you don't even want to brush your hair because you know you'll lose so much.
I saw ads on Facebook for this shampoo all the time and thought it had to be such a scam and that it was just a way to get money out of people. After a bunch of "maybe I'll just try it and get scammed", I finally decided to purchase it. It had a 30 day return policy so I figured whatever, right?
After the first use I fell in love because of how soft my hair was! My horribly thin, lifeless, practically balding hair was puffy and bouncy. I had volume! Finally! It looked like I had a normal head of hair. After a few weeks of use, even the shedding stopped. I’m not usually a returning customer for this kind of stuff, but this one is a must!!! I don’t think I can live without it and I need a lifetime supply of Routine at my house. 100% entirely worth it.
shame on meTo be honest I ordered Routine with alot of scepticism. Well shame on me because this stuff is amazing. My hair has been falling out for a couple of years now and after a month of Routine I am hardly shedding at all. My hair feels cleaner and softer all together more healthy. I won't be buying anything else.
sooooo much new growthI have always had extra fine, thin hair... Like, you don't understand, it's horrible. My Stepmom did some looking around for something that would help me and came across these products. Y'all! I have sooooo much new growth, my hair is thicker and you can barely see my scalp anymore! My hairdresser noticed a huge difference in the month that I have been using this. I highly recommend these products to anyone with the same problem as me.
5 inch baby hairs!!!I just purchased round 2! Originally, like most of you, I had zero hope for my scalp and hair. I have struggled with psoriasis, hair loss, thin hair, and a RATS NEST of lost hair in the shower every time. How Much More Could I Lose?! But, after using my first bottles of Routine I noticed less hair falling out, no flaky shoulders, and...small baby hairs?! So, I decided I would continue with this treatment. Last night before sitting down to order round 2, I pulled my hair into a pony tail and noticed a lot of stragglers hanging at the base. I tried pulling them up, realized how short and delicate they were and, DUH Holly, it was all my NEW GROWTH! I don't know how I hadn't noticed that much extra growth at the base before?! I wear my hair up for work most of the time. But they were and proof to me that this shampoo and conditioner has turned my scalp and hair around. I wash my hair a couple times a week and definitely noticed (and silently thanked the Routine family) how little hair I'm losing in the shower. Zero rats nests. Also, I'm not worried about dandruff on my dark blue scrubs. This time I bundled and got the hair serum as well. It will be a while before I can post of review on the serum but I am excited to see how it benefits my scalp and hair more. If you want to try Routine give it time, it will be worth it!
Thank you Routine Family!!
Good shampooI was in the search for a shampoo that would help with hair thinning since I noticed I started losing more hair in the past year. This past year I tried Biolage scalp care and more recently I was using NEXXUS unbreakable shampoo, however I didn't notice a difference which is when I started to search for a clean shampoo with good quality ingredients and came across Routine. The main thing that drew my attention was the claim to have DHT blocking ingredients. I've only been using the shampoo for about a month but so far I like the clean feeling and have noticed a little less hair falling out. I'm excited to see if results improve.
Awesome productI purchased Routine for my daughter and I and have seen amazing results. Our looks and feels healthier as well as fuller. We love it. Definitely ordering more. Love the rose.
Love this stuff!I have only been using Routine for a month but, my hair feels soft and full. Also, my hair stays cleaner longer. So far, I love this product.
My hair feels like SILK!!!I have been using Routine for a couple weeks now and am in love. I used to need a lot of products to get my hair to look decent and salon brands as well. Not only do you you need very little of the product to get soft , shiny, healthy hair, you dont even need a lot of other products to help it look good. I havent used it long enough to see if it makes my hair grow any thicker but am optimistic. I am also considering the routine supplements.
Fantastic hair product!I was having sever hair loss after I had surgery. Every time I would wash my hair, the hair loss was terrible and I knew I had to do something. I did research and found the reviews of Routine very positive compared to other products. I made my purchase and bought the shampoo and conditioner with the rose hips scent.
Within 2 weeks the shedding almost stopped completely and I could see new hair growth around my hairline.
I am now 9 months in using Routine and my hair is wonderful. A lot of new hair growth continues and my hair feels great.
A few tips, try not to wash your hair everyday, I can usually get away with every 4 days. To keep your blowout looking fresh, if you can, put your hair on top of your head with a scrunchie ( not a hair band, that will cause breakage), sleep on a satin pillow case or wrap your hair in a silk scarf at night.
You can refresh your hair with dry shampoo, plenty of choices out there. My choice is Kenra dry shampoo, this works with my hair and does not leave any residue.
I don’t use this everyday, but if my hair needs a little pick me up I will spray this on my roots.
I really can’t say enough about this product and tell everyone I know how good it really is. I know this is a little pricey ( great products usually are) however, Routine is very concentrated, therefore you do not need a lot of product when you do shampoo and condition.
You will be amazed with how well your hair comes back to life! Try it today.
Disclosure- I have not been paid for my review, just love the product.
I'm really loving it!I am 61 years old and mostly course thick gray hair that is colored. My head was sensitive to the color I was getting at the salon several years ago, and bought some color from a health food store where I shop. My hairdresser was surprised how well it colored and stayed. I now order my color directly from the manufacture and they mix a special blend for me. They highly recommend their shampoo and conditioner due to the ingredients that works well with their color. So I have been using their shampoo ever since. Its been several years now. I have noticed over the past several years that my hair on top is thinning. My hair has always been thick. My hairdresser is who told me about Routine and how great is was on another client. Her client had told her about it. I came home and looked up Routine. I needed to put an order in for my hair color and I asked the girl there if she thought it would be okay with their color. She said "I'm looking it up right now." Her response "Hmmm sounds pretty good, yes it has no stuff that would strip out the color. Matter of fact I just might try it myself!" So that's how I started my first Routine order. I think I have been using it now for about 6-7 weeks and I'm loving it. My hair is softer than ever. I always wash my hair every other day. I have been using the serum on crown of my head that night before washing. My Mom said maybe I should try it and I said let me see how I like it first. My hair dresser noticed how soft and nice it was. Its more manageable, has bounce and body that was missing before. My hair feels thicker and is easy to style. I was actually getting ready to place my second order as I do not want to run out before getting my next order. I'm going to order some for my Mom too! Thank you for making such a good and healthy product. Happy hair, happy girl! :)
I love the shampoo & conditioner. Before using these products, my hair was falling out by the handfuls. After a few weeks, I am loosing far less hair. I believe in another few weeks, my hair will be normal.
So Far So GoodSo far so good. I am a fairly new customer. I just purchased this routine shampoo and conditioner for the 1st time. I have not noticed much of my hair falling out when I wash it which is a good thing, hopefully I see some new growth soon.
Excellent ProductI have been using Routine Shampoo and Conditioner for a month and I am very satisfied. I am always looking for chemical-free and environmental-friendly products. Thank you!
Great peoductI love how my hair feels with using the shampoo and conditioner.
Pretty goodI’ve used the shampoo/ conditioner a few times now, and It’s been pretty good so far. Nothing dramatic, and it is mild for my thinning hair. I’m not sue if I can sustain using it because it is pricey.
Amazing!I have been using this for a month now and my hair is breaking less and feels stronger. I have fine hair and I get less tangles and breakage. It looks fuller too, but it really feels great!
I switched from /Karanique after reading reviews for thinning hair products This product makes my hair very soft and smooth. I don't yet know of its effectiveness for hair growth, but I like it.
I used the shampoo and conditioner. My hair felt awful after..not at all what I expected. For the price of these products I was expecting my hair to feel soft and manageable. I decides to try it a second time and again my hair felt terrible. I went out and bought a different shampoo and conditioner and they were great so I cannot recommend Routine products. I was really really hoping they would help the condition of my hair but it really was a bad experience. So I now have three quarters of both bottles that I can't use. Sadly, a very expensive lesson...never again!
Surprising shampoI finally finished up what I was using before. So I just started using it I love it for the healthy shine it gives me but I find I use 4 pumps, at this rate I will runout1 quickly, but my hair is very long?
Love this!I was looking for a shampoo that would naturally help with hair loss. I already see such an improvement with hair regrowth! The shampoo and conditioner combo has been a real miracle for me and I noticed less hair fall after a month of using it. I highly recommend!