4.66 out of 5 based on 4588 customer ratings
(4588 customer reviews )
 
 
 
 
 
4.66 out of 5 based on 4588 customer ratings
(4588 customer reviews )

Shampoo & Conditioner

Routine Shampoo and Conditioner are scientifically formulated to end bad hair days by strengthening hair and reducing breakage

From: $29.99 / month

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Mild and fresh, this is our most popular scent
Fragrance free, but with slight hints of tea tree essential oil
Slightly herbal with undertones of fresh basil and ripe avocado
Mild with crisp notes of fresh cucumber and eucalyptus
Tropical notes of summer coconuts with sweet vanilla undertones
Bright citrus with earthy, cedar undertones
Peak summer blossom wildflowers with hints of graceful jasmine

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FORMULATED FOR THINNING HAIR

INCREASES HAIR MOISTURE AND STRENGTH

SAFE FOR COLOR TREATED HAIR

FAST & FREE SHIPPING

NEVER TESTED ON ANIMALS

MONEY BACK GUARANTEE

People Love us

Rated 4.66 out of 5 stars

4588 reviews
Average Review
(4588 reviews) 4.66 out of 5 stars
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4588 reviews for Shampoo & Conditioner

  1. VERIFIED PURCHASE
    5 out of 5

    A LOT of hair growthI bought this with great skepticism like most of you. I was losing hair like CRAZY! I think it's a menopause thing or something but anyway it has stopped falling out. I hardly if ever have to clean my drain from the fuzzy monster. And I noticed this morning (I'm 3 months in now) that I have about 3 inches of baby hair growth coming in all over my head. A LOT of hair growth. I would HIGHLY recommend to anyone. I do let it sit in while I shave and shampoo every 2-3 days. The conditioner is powerful and you don't need much.

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  2. VERIFIED PURCHASE
    5 out of 5

    It's a WINNER!!! ♥ ♥ ♥ ♥All I can say is WOW!!! I have only used this wonderful shampoo for about a week. My hair on the top is very thin and you can see the scalp. This is scary for a woman! BUT.....from using this Routine shampoo every night for the past week, I can see black hairs growing in AND I can feel the stubbles where there wasn't any hair! This is AMAZING!!! I finally have hope and confidence that my hair is going to be beautiful again! AND this shampoo makes your hair so healthy, it's like someone polished every single strand of my hair. I am soooo extremely happy with this product! I am so glad I ordered this and let me tell ya....you have a consumer for life. Thank you so much! I am loving this shampoo! Please don't change a thing and please don't ever stop producing this fabulous product! It's a WINNER!!! ♥ ♥ ♥ ♥

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  3. VERIFIED PURCHASE
    5 out of 5

    AMAZING RESULTS: QUICKLYI was losing enough hair it effected my self esteem. Sorry, vain about my hair even at 74. So long story short, withing 3 weeks of using shampoo, conditioner and oil, my hair is not falling out. My shower and hairbrush are clean. This is pretty amazing and I've told all my friends. I liked the way the shampoo and conditioner left my hair and I am used to using expensive hair products. Again, 3 weeks and obvious results in less hair loss. Thank you for a product that does what it claims! Jill b

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  4. VERIFIED PURCHASE
    5 out of 5

    So far…SO GOOD!I received Routine about a month ago and I couldn’t wait to try it. I started to have symptoms of hair fall with a hysterectomy and hormone therapy. I desperately wanted to get my hair back to that thick pony tail I remember. So, after one month’s worth of use every other day, I’ve seen:
    -New hair growth on the nape of my neck and upper forehead hairline.
    -Increased manageability.
    -Shine and luster.
    -Softness with out being weighted down.
    I use the shampoo and conditioner. They smell super good too! I will definitely stay on my Routine😊

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  5. VERIFIED PURCHASE
    5 out of 5

    Review After 5 Weeks of UseThere are people here who used Routine once and then decided it didn't work for them...That is just crazy, as no problem this serious is fixed in one day. I got Routine just over a month ago, because like you, I read the reviews and thought it could work on my hair to make it thicker and less brittle.

    Here's how it went:

    Day 1 - Eh. I tried this after working out and didn't love what it smelled like in my hand. Not that it smelled bad - it just didn't have much of a scent. I applied it to my hair and didn't see much of a difference.

    Day 2 - 10. I used it three times during this period, and it left my hair looking nice and not greasy.

    4 weeks later...

    I LOVE THIS STUFF!!!!

    My hair has volume - yeah - like a lot of volume. I use the shampoo and conditioner every 3-4 days and usually just let it sit while I shave my legs. Then I wash out. Before, I couldn't go more than 2 days before having to shampoo again. Now, I can go 4 days without issue. My hair looks great and bouncy instead of flat.

    This didn't happen overnight. It took a few weeks of use in order to get the value from the product. To the people trying it for 20 seconds and giving up - you're not going to be happy with anything you use!

    It is a fantastic product, and you should try it and give it a real chance.

    My hair isn't perfect but it is starting to fill in, which feels amazing!

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  6. VERIFIED PURCHASE
    5 out of 5

    SAVED ME FROM COVID HAIR LOSSMy hair and I have always had a hate-hate relationship. It was always thin and tangly, and I didn't know what to do. Then, I got COVID and my hair started shedding. Like a lot of shedding. Have you guys had that? Just comes out in the shower and you don't even want to brush your hair because you know you'll lose so much.

    I saw ads on Facebook for this shampoo all the time and thought it had to be such a scam and that it was just a way to get money out of people. After a bunch of "maybe I'll just try it and get scammed", I finally decided to purchase it. It had a 30 day return policy so I figured whatever, right?

    After the first use I fell in love because of how soft my hair was! My horribly thin, lifeless, practically balding hair was puffy and bouncy. I had volume! Finally! It looked like I had a normal head of hair. After a few weeks of use, even the shedding stopped. I’m not usually a returning customer for this kind of stuff, but this one is a must!!! I don’t think I can live without it and I need a lifetime supply of Routine at my house. 100% entirely worth it.

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  7. VERIFIED PURCHASE
    5 out of 5

    shame on meTo be honest I ordered Routine with alot of scepticism. Well shame on me because this stuff is amazing. My hair has been falling out for a couple of years now and after a month of Routine I am hardly shedding at all. My hair feels cleaner and softer all together more healthy. I won't be buying anything else.

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  8. VERIFIED PURCHASE
    5 out of 5

    sooooo much new growthI have always had extra fine, thin hair... Like, you don't understand, it's horrible. My Stepmom did some looking around for something that would help me and came across these products. Y'all! I have sooooo much new growth, my hair is thicker and you can barely see my scalp anymore! My hairdresser noticed a huge difference in the month that I have been using this. I highly recommend these products to anyone with the same problem as me.

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  9. VERIFIED PURCHASE
    5 out of 5

    So HappyMy experience with Routine is beyond my wildest dream. I am in my late 70's. As a young woman I had very thick hair. About 25 years ago that started to change. I believe it was due to some medication I was on at that time. However when I was taken off the medication my hair continued to be thin and unhealthy looking. I think genetics also played a part. I finally found an ad for Routine. How I wish I found it years ago. I have been using Routine for the last month. The change in the volume of my hair is amazing. It had been years since I've heard the words "Your hair is so thick and beautiful." I am now hearing those beautiful words again. Even my hairdresser is impressed. Thank you so much Routine. You have a new customer for life.

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  10. VERIFIED PURCHASE
    5 out of 5

    Great productI was loosing over a half dollar amount every wash now it’s down to a dime size amount hopefully will be little to nothing before long love the products great quality

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  11. VERIFIED PURCHASE
    5 out of 5

    Best Conditioner I've Ever UsedGreat Shampoo and Conditioner. The Conditioner is absolutely amazing!! You don't need alot and it's the best Conditioner I have ever used.

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  12. VERIFIED PURCHASE
    5 out of 5

    Started in December - Less Hair Loss and FrizzI love Routine ! It has solved
    my hair loss and my frizz … currently my hair is the healthiest it has felt in several years!

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  13. VERIFIED PURCHASE
    5 out of 5

    Started in February and I'm sold!I've tried so many different shampoos, conditioners & even hair serums on my hair in the past and frankly, nothing really worked. It seemed hormones were impacting my hair growth too. As it was growing, it grew out all frizzy. I told my friends I felt like an orangutan if you know what they look like. Since I didn't know what to do, I had it permed and cut short. I am now letting it grow out; most of the perm is gone. I started using Routine several weeks ago and I'm quite pleased. I only wash my hair a couple times a week now also. To my surprise, it seems fuller & feels so soft. It's shiny too. People have commented on how nice my hair is looking. I'm so thrilled. I'm careful when I brush it, but notice there's far less hair in the sink. Maybe only a couple of small pieces. I'm always careful to back up to the sink when I brush my hair so as not to have it get all over the floor. Really, there's not much in the sink anymore. I'm a happy customer. I will continue to use your products. I love how both the shampoo and conditioner seem to leave your hair tangle free. If it
    does tangle a bit at the base of my scalp when I rinse the shampoo, the rinse instantly takes those tangles out. Seems like a miracle.

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  14. VERIFIED PURCHASE
    5 out of 5

    Better than NioxinI really like Routine shampoo and conditioner !! I used Nioxin shampoo and conditioner for the thinning in the front of my hair . i did like that shampoo too but I still have the thinning.

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  15. VERIFIED PURCHASE
    4 out of 5

    New Growth But ExpensiveSo far at this point I am happy with the results I am seeing from the shampoo and conditioner. My hairdresser has even noticed new hair growth and strength in hair. I would love to try the other products however they are a bit expensive for me.

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  16. VERIFIED PURCHASE
    5 out of 5

    Best EverABSOLUTELY the BEST HAIR Product I have EVER used. No other product ever gave me the results that I have now!

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  17. VERIFIED PURCHASE
    5 out of 5

    Hair lossI started using this because my hair started to come out every time I washed it.. previously used pureolagy and loved it but needed this change! My hair is healthier!

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  18. VERIFIED PURCHASE
    5 out of 5

    New Growth After About A MonthI’ve been using both the shampoo and conditioner for about a month. In that time my hair has begun to feel thicker and stopped falling out so much, and I even have some new growth showing up. By using this product a couple times a week, I am feeling better about my thinning hair and the prospect of gaining it back! So glad I found this product!

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  19. VERIFIED PURCHASE
    5 out of 5

    CustomerI started using Routine about a month ago. It really does work! My hair is healthy, shiny and full. At 66, my hair was really starting to thin and I knew I had to do something. I tried this product and I’m 100% satisfied and will continue to use it.

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  20. VERIFIED PURCHASE
    5 out of 5

    Love itI’m sorry I didn’t try it sooner. Didn’t want to pay that much for shampoo. It has worked out well for me. Gradually less and less hair has been coming out during washing drying and brushing. It really makes me feel so much better. Don’t think I’ll ever do without Routine

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  21. VERIFIED PURCHASE
    5 out of 5

    REALLY WORKS!I have seen enormous improvement in volume in my thin hair and I am still on my first bottles of shampoo and conditioner. I have already ordered second bottles and travel size so I will have on hand. I would highly recommend.

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  22. VERIFIED PURCHASE
    5 out of 5

    Started in December 2023 and Less Breakage and New GrowthI started using Routine Wellness shampoo, conditioner and serum in December, 2023. A full three months later, I am thoroughly impressed with these products! I actually look forward to washing my hair (twice a week) and am convinced they work as marketed! My stylist recently commented on the drastic improvement in my hair quality (no breakage and new growth where I use the serum on my crown and temple area). I love the serum so much that I set up a monthly subscription for it! Thank you for an effective solution to hair loss!

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  23. VERIFIED PURCHASE
    5 out of 5

    New Growth After 5-6 MonthsI have very fine and thin hair and have been using the shampoo, conditioner and serum for almost a year. I noticed a big difference in how my hair looked and felt in the first week, not to mention way less hair on the shower floor. It took about 5-6 months before I noticed new hair growth. I now have a much healthier looking head of hair that is shiny with more body than I’ve had in years! So if you don’t notice new growth right away, hang in there. It’s worth the wait!! I only use about a dime size squirt of shampoo and a pea size of the conditioner. The first bottle of the shampoo and the serum lasted about 8 months and I still have more than half of the first bottle of conditioner. They go a long way!!

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  24. VERIFIED PURCHASE
    5 out of 5

    Hairdresser noticedI recently began using Routine products. After going to my hairdresser last week, she was thrilled at the change in the condition of my hair. Good products!!

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  25. VERIFIED PURCHASE
    5 out of 5

    Great LatherLove the lather, don’t need much shampoo. I bought mainly to thicken hair don’t know if that is working. I like natural ingredients and look forward to finishing bottle of shampoo.

    Also I love supporting the little people ✋😇

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Add a review

Proven · Clean · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

ARGAN OIL
Moisturizes hair and helps prevent breakage

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NETTLE OIL
Nourishes, balances and hydrates scalp

PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp

 

NIACINAMIDE
Helps circulate key nutrients to hair and scalp

 

SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage

 

CAFFEINE
Increases circulation to the scalp

Proven · Clean · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

CAFFEINE
Stimulates hair follicles and boosts circulation

 

SAW PALMETTO
Natural DHT blocker that nourishes hair

 

PEA PEPTIDES
Protect cuticle against cracking and damage

 

APPLE FRUIT EXTRACT
Strengthens against breakage

NETTLE OIL
Nourishes, balances and hydrates scalp

 

BLACK SEED OIL
Moisturizes hair and keeps scalp healthy

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NIACINAMIDE
Helps circulate key nutrients to hair and scalp

 

AND MORE

DHT BLOCKING INGREDIENTS

Routine Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.

GUARANTEED TO WORK

We’re so confident Routine works that if you’re unhappy with your first purchase, we’ll take the product back within 30 days (we’ll even cover the cost of return shipping).

COLOR TREATED HAIR

Our pH-balanced formula is perfect for all hair types, including color treated hair.

PLANT BASED

Our vegan formula is free of parabens, synthetic stabilizers, or color additives.

FREE SHIPPING

Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.

FREE OF HARMFUL CHEMICALS

Routine Shampoo & Conditioner are free of sulfates, parabens, propylene glycol, triclosan, and other gross ingredients. Simply put, we only make products we’d use on ourselves!

PEOPLE LOVE US

Check out some of the reviews below from real people just like you!

★★★★★

“Finally, a Shampoo and Conditioner set that I can use that works with my color treated hair and does not leave my scalp itching for days! Routine came highly recommended by someone I trust, and after just three uses, I saw an improvement in appearance and bounciness!”

– Julia R.

★★★★★

“This smells great and I’ve noticed quite a difference in my hair since I’ve been using this shampoo. I was skeptical buying this because I’ve bought so many different types of shampoo to strengthen hair and they never work! Routine Hair tames the frizziness and gives me a lot of volume. I recommend trying it and see if it works for use as well!”

– Patricia K.

★★★★★

“About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but it just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.”

– Emily S.

ASK US ANYTHING

We’re a small family owned business. Ask us anything, and you’ll get a response by real humans. We don’t have automated bots here.

Are Routine Wellness Shampoo & Conditioner safe for color treated hair?

Yes! Approximately 60% of our customers color treat or chemically treat their hair, so we knew it was important to get this right!

Are Routine Wellness Shampoo & Conditioner cruelty-free and vegan?

Routine Wellness Shampoo and Conditioner are cruelty-free, gluten-free, soy-free, and vegan :). They are also sulfate and SLS-free!

How often should I wash my hair with Routine Wellness Shampoo & Conditioner?

We recommend you wash your hair with Routine Wellness as frequently as you have been washing your hair with your previous shampoo and conditioner. That said, we recommend you wash at least twice a week.

Do I really need the conditioner?

Most people who choose to purchase shampoo only do so because they believe conditioner will weigh down their hair. We formulated Routine Wellness Conditioner to be really lightweight so it doesn’t weigh down your hair. In addition, our clinical results are based upon using both products together.

That said, about 30% of our customers purchase the shampoo alone!

Weight .25 lbs
Shipping

Free shipping to all 50 states and Canada.

Ingredients:

Shampoo: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Tromethamine, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract.

Conditioner: Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Pisum Sativum (Pea) Peptide, Cetyl Hydroxyethylcellulose, Sodium Phytate, Organic Cocos Nucifera (Coconut) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Stearalkonium Chloride, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caffeine, Panthenol, Chondrus Crispus Extract, Biotin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pyrus Malus (Apple) Fruit Extract, Citric Acid, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate.
Our scented products include a proprietary blend of oils. Due to FDA recommendations, we use the term fragrance to refer to these oils.

Size

Shampoo: 14oz; Conditioner: 14oz

SKU: N/A Category: