Shampoo & Conditioner
Routine Shampoo and Conditioner are scientifically formulated to end bad hair days by strengthening hair and reducing breakage
From: $29.99 / month
Safe · Simple · Effective
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
ARGAN OIL
Moisturizes hair and helps prevent breakage
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NETTLE OIL
Nourishes, balances and hydrates scalp

PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage
CAFFEINE
Increases circulation to the scalp
Safe · Simple · Effective
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
CAFFEINE
Stimulates hair follicles and boosts circulation
SAW PALMETTO
Natural DHT blocker that nourishes hair
PEA PEPTIDES
Protect cuticle against cracking and damage
APPLE FRUIT EXTRACT
Strengthens against breakage

NETTLE OIL
Nourishes, balances and hydrates scalp
BLACK SEED OIL
Moisturizes hair and keeps scalp healthy
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
AND MORE
DHT BLOCKING INGREDIENTS
Routine Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.
GUARANTEED TO WORK
We’re so confident Routine works that we’ll give you a full refund – no questions asked – if you’re unhappy with your first package.
COLOR TREATED HAIR
Our pH-balanced formula is perfect for all hair types, including color treated hair.
PLANT BASED
Our vegan formula is free of parabens, synthetic stabilizers, or color additives.
FREE SHIPPING
Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.
FREE OF HARMFUL CHEMICALS
Routine Shampoo & Conditioner are free of sulfates, parabens, propylene glycol, triclosan, and other gross ingredients. Simply put, we only make products we’d use on ourselves!
PEOPLE LOVE US
Check out some of the reviews below from real people just like you!
★★★★★
“Finally, a Shampoo and Conditioner set that I can use that works with my color treated hair and does not leave my scalp itching for days! Routine came highly recommended by someone I trust, and after just three uses, I saw an improvement in appearance and bounciness!”
– Julia R.
★★★★★
“This smells great and I’ve noticed quite a difference in my hair since I’ve been using this shampoo. I was skeptical buying this because I’ve bought so many different types of shampoo to strengthen hair and they never work! Routine Hair tames the frizziness and gives me a lot of volume. I recommend trying it and see if it works for use as well!”
– Patricia K.
★★★★★
“About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but it just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.”
– Emily S.
Weight | .25 lbs |
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Shipping | Free shipping to all 50 states and Canada. |
Ingredients: | Shampoo: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Tromethamine Conditioner: Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Pisum Sativum (Pea) Peptide, Cetyl Hydroxyethylcellulose, Sodium Phytate, Organic Cocos Nucifera (Coconut) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Stearalkonium Chloride, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caffeine, Panthenol, Chondrus Crispus Extract, Biotin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pyrus Malus (Apple) Fruit Extract, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid |
Size | Shampoo: 14oz; Conditioner: 14oz |
So far…SO GOOD!I received Routine about a month ago and I couldn’t wait to try it. I started to have symptoms of hair fall with a hysterectomy and hormone therapy. I desperately wanted to get my hair back to that thick pony tail I remember. So, after one month’s worth of use every other day, I’ve seen:
-New hair growth on the nape of my neck and upper forehead hairline.
-Increased manageability.
-Shine and luster.
-Softness with out being weighted down.
I use the shampoo and conditioner. They smell super good too! I will definitely stay on my Routine😊
Review After 5 Weeks of UseThere are people here who used Routine once and then decided it didn't work for them...That is just crazy, as no problem this serious is fixed in one day. I got Routine just over a month ago, because like you, I read the reviews and thought it could work on my hair to make it thicker and less brittle.
Here's how it went:
Day 1 - Eh. I tried this after working out and didn't love what it smelled like in my hand. Not that it smelled bad - it just didn't have much of a scent. I applied it to my hair and didn't see much of a difference.
Day 2 - 10. I used it three times during this period, and it left my hair looking nice and not greasy.
4 weeks later...
I LOVE THIS STUFF!!!!
My hair has volume - yeah - like a lot of volume. I use the shampoo and conditioner every 3-4 days and usually just let it sit while I shave my legs. Then I wash out. Before, I couldn't go more than 2 days before having to shampoo again. Now, I can go 4 days without issue. My hair looks great and bouncy instead of flat.
This didn't happen overnight. It took a few weeks of use in order to get the value from the product. To the people trying it for 20 seconds and giving up - you're not going to be happy with anything you use!
It is a fantastic product, and you should try it and give it a real chance.
My hair isn't perfect but it is starting to fill in, which feels amazing!
SAVED ME FROM COVID HAIR LOSSMy hair and I have always had a hate-hate relationship. It was always thin and tangly, and I didn't know what to do. Then, I got COVID and my hair started shedding. Like a lot of shedding. Have you guys had that? Just comes out in the shower and you don't even want to brush your hair because you know you'll lose so much.
I saw ads on Facebook for this shampoo all the time and thought it had to be such a scam and that it was just a way to get money out of people. After a bunch of "maybe I'll just try it and get scammed", I finally decided to purchase it. It had a 30 day return policy so I figured whatever, right?
After the first use I fell in love because of how soft my hair was! My horribly thin, lifeless, practically balding hair was puffy and bouncy. I had volume! Finally! It looked like I had a normal head of hair. After a few weeks of use, even the shedding stopped. I’m not usually a returning customer for this kind of stuff, but this one is a must!!! I don’t think I can live without it and I need a lifetime supply of Routine at my house. 100% entirely worth it.
shame on meTo be honest I ordered Routine with alot of scepticism. Well shame on me because this stuff is amazing. My hair has been falling out for a couple of years now and after a month of Routine I am hardly shedding at all. My hair feels cleaner and softer all together more healthy. I won't be buying anything else.
sooooo much new growthI have always had extra fine, thin hair... Like, you don't understand, it's horrible. My Stepmom did some looking around for something that would help me and came across these products. Y'all! I have sooooo much new growth, my hair is thicker and you can barely see my scalp anymore! My hairdresser noticed a huge difference in the month that I have been using this. I highly recommend these products to anyone with the same problem as me.
noticed a lot of hair growthI started to use the shampoo and conditioner after I began to lose handfuls of hair after every hair washing. I had many stressful events over the last two years that I attributed the loss.
I had read the reviews and comments indicated promising results. I had already tried numerous shampoos, vitamins, avoiding heat styling tools and even bought a silk pillowcase.
After a few weeks of use, I noticed a lot of hair growth along my hairline particularly in front where I noticed I was going bald. I am overjoyed that I am having success with the shampoo/conditioner. I appreciated the instruction card included with my purchase on how to properly use the shampoo and conditioner. I try to adhere to the instructions on use. Thank you for making such a great product!
Linda.
AMAZING RESULTS: QUICKLYI was losing enough hair it effected my self esteem. Sorry, vain about my hair even at 74. So long story short, withing 3 weeks of using shampoo, conditioner and oil, my hair is not falling out. My shower and hairbrush are clean. This is pretty amazing and I've told all my friends. I liked the way the shampoo and conditioner left my hair and I am used to using expensive hair products. Again, 3 weeks and obvious results in less hair loss. Thank you for a product that does what it claims! Jill b
A LOT of hair growthI bought this with great skepticism like most of you. I was losing hair like CRAZY! I think it's a menopause thing or something but anyway it has stopped falling out. I hardly if ever have to clean my drain from the fuzzy monster. And I noticed this morning (I'm 3 months in now) that I have about 3 inches of baby hair growth coming in all over my head. A LOT of hair growth. I would HIGHLY recommend to anyone. I do let it sit in while I shave and shampoo every 2-3 days. The conditioner is powerful and you don't need much.
new hair growth!I was experiencing hair loss due to having Covid. I discovered Routine on Pinterest. After reading the reviews I decided to give it a try. I have always had very fine thin hair and the amount of hair I was losing was scary for me. I’ve been using Routine for three months and couldn’t be happier! Not only does my hair feel fuller but I can see and feel new hair growth! My husband even notices the difference and said my hair really looks great. I just placed another order. Because I know this is the only product I will use now I signed up for the subscription. Love saving 20% on orders! I use the Rose Hips scent. It has a light flowery scent but not over powering. So happy I decided to give Routine a try!!
Good change!I found routine hair care from Pinterest. I always looking for ways to help my hair stay long, thick and healthy. This shampoo/conditioner combo is great. I got the rose sent and enjoy it each use. The only thing I have struggled with is finding the right balance of conditioner so I am not too oily. I use the shampoo 2-3 times per week, I use the conditioner sparingly each shampoo. I have noticed less shedding since using this product. My hair feel thick and bouncy when I do shampoo the first stay and keeps the volume well on day 2. Usually by day 3 I have noticed excess oil and style up. I would recommend this product for anyone who wants to start a healthy routine for their hair
Love this productI had weight loss surgery and have iron and calcium defiencies. Began having really thinning (to already baby fine hair my whole life). Taking biotin supplements seemed to make me hairy everywhere but on my head. Lol. With skeptisism i asked my daughter for Routine as my mothers day gift. I have used this product twice and already have less hair in the drain and hairbrush. I also love how soft my hair feels and how clean it is. I literally went 4 days with no wash and it still didnt look dirty or oily. Previously i had to wash every 2 days or i looked like a dirty person. This shampoo and conditioner has a soft but very nice smell that i love because it smells clean but doesnt give me a headache. I am hooked and may be a lifetime customer. Its too soon for me to note on if it will help with growth, but the way my hair feels now is awesome!!
slowing down hair lossI tried Routine because I was having hair loss. I believe it is slowing down. Not getting as much hair loss when I shampoo. Also my scalp feels better. I’m a retired hairdresser so I was using Protoplex shampoo that I’ve used for years. I’m also diabetic for the last few years so that could be the source of my hair loss
Shampoo and conditionerI was skeptical but it really works! I noticed a difference after one application. I will order more!
Routine Shampoo & ConditionerI was very surprised at how well this shampoo and conditioner works. First time I used it I didn't loose but a few strands of hair. My biggest problem has been hair lost and I've tried a number of different products, this is now my go to! It leaves my hair soft and shiny. I purchased the cucumber scent but I really can't smell any scent at all.
Routine Shampoo and ConditionerSince using the shampoo and conditioner for a few weeks now, notice less loss of hair. My hair feels and looks great.
Would highly recommend for thinning hair or losing of hair.
I’m whole-head-of-hair addicted!!🙂I bought and started trying Routine S&C after seeing a lot of my hair falling out upon every touching, brushing or styling. I chalked it up to being very sick (August of 2021) with different medications that I wasn’t used to. But then my father passed away and well… I purchased October 2021. Anyway, I was only washing my hair once or twice a week due to coloring, chemical straightening, highlighting, hot styling tools and so on… about 5-6 weeks later nothing happened. Routine Customer Service, which is personal and EXCELLENT, told me to wash at a minimum of twice a week. I didn’t give up because although I hadn’t seen hair loss stopping, it was extending my color and my straightening was softer and better looking than it had been in years. Six weeks after this I got Covid…. Pretty badly but again, I still used Routine. It literally was one day that I noticed nothing falling out when I brushed it, touched it or showered!!! My hair was not. falling. out! I began to see new growth! It’s saved my hair and I will not go back to the stuff I used before… why would I with these results?! It’s been been 7 months using S&C and just yesterday I got another straightening after 9 months. My hairdresser said my hair was in good condition and is getting healthier in every way! 🙂
Again, I started late October of 2021 and will never go back to Pureology or another brand that says it will help all my needs. I’m whole-head-of-hair addicted!!🙂
Not losing as muchI’ve been using routine for about a month. Still losing hair but not as much. Hoping it gets less as I use it more. I use it twice a week.
Great resultsI have waist length curly white hair and this winter it started falling out a lot. My doctor thinks it was due to trauma from a ruptured appendix. Whatever the reason I tried Routine serum, shampoo and conditioner. My hair is no longer falling out and I love the unscented products. I have migraines and this has the least odor of anything I have used. I also like that it is white and doesn't discolor my hair.
I really like using Routine shampoo and conditionerI really like using Routine shampoo and conditioner. I have thinning oily hair and it makes my hair look a lot thicker. Not sure if I see any hair growth yet, but I haven't been using it long enough.
I will continue to use the shampoo and conditioner and see what happens. I really do like the product
love the feelI love the feel of my hair after washing and conditioning it with Routine. But, it is too soon for me to know if it is helping to strengthen my hair to prevent the breakage and hair loss I’ve been experiencing. If it does help, I will give it a 5 rating.
RoutineI have been using Routine for a few weeks. It has improved the texture of my hair. It smells wonderful. The conditioner is so thick very little is needed. My hair dresser said my hair feels thicker. Thanks for a great product
Wow wow wowMy hair was thinning, falling out an it even got worse when I got my Covid shots, my hair dresser told me that I needed to get some kind of hair vitamins. I saw this ad on Facebook so thought I give it a try, I even talked to someone from the Routine company, she assured me if it didn’t work after 30 days I can get my money back. I’m the type that if something don’t work in 4 days I return the items back. When I got my shampoo and conditioner, noticed on first try what a difference. When I went to my hair dresser after 4 weeks, she even noticed the difference in my hair, she asked what are you using or doing, told her about routine shampoo an conditioner , I even let her use it after coloring my hair, she said she liked the feel, noticed my hair doesn’t fall out when she washed an rinsed my hair out, she said she going to get her some too. My coworkers asked me what am I doing to my hair because they said my hair is fuller an shiner. I will not use anything else, I like the shampoo an conditioner a lot , thank you Routine !!😀
My Routine NowI have been very happy with the way Routine Shampoo has made my hair so manageable and I see a difference in the texture of my hair. I will definitely keep using Routine.
Shampoo reviewI absolutely love this shampoo. Body has tripled and I barely shed anymore after shampooing. Highly recommend
ShampooSo far I have only used the shampoo twice, I was using up my old shampoo (fabulous but discontinued)
I think it’s going to be good but it’s very hard to pump so I lost half of it trying to decant it into a more user friendly container!