4.72 out of 5 based on 1457 customer ratings
(1457 customer reviews )
 
 
 
 
 
4.72 out of 5 based on 1457 customer ratings
(1457 customer reviews )

Shampoo & Conditioner

Routine Shampoo and Conditioner are scientifically formulated to end bad hair days by strengthening hair and reducing breakage

From: $29.99 / month

Clear selection
    Reset options

Select Scent

Mild and fresh, this is our most popular scent
Fragrance free, but with slight hints of tea tree essential oil
Slightly herbal with undertones of fresh basil and ripe avocado
Mild with crisp notes of fresh cucumber and eucalyptus

Select Products

QTY

FORMULATED FOR THINNING HAIR

INCREASES HAIR MOISTURE AND STRENGTH

SAFE FOR COLOR TREATED HAIR

FAST & FREE SHIPPING

NEVER TESTED ON ANIMALS

MONEY BACK GUARANTEE

People Love us

Rated 4.72 out of 5 stars

1457 reviews
Average Review
(1457 reviews) 4.72 out of 5 stars
(1221)
(144)
(39)
(26)
(27)

1457 reviews for Shampoo & Conditioner

  1. VERIFIED PURCHASE
    5 out of 5

    So far…SO GOOD!I received Routine about a month ago and I couldn’t wait to try it. I started to have symptoms of hair fall with a hysterectomy and hormone therapy. I desperately wanted to get my hair back to that thick pony tail I remember. So, after one month’s worth of use every other day, I’ve seen:
    -New hair growth on the nape of my neck and upper forehead hairline.
    -Increased manageability.
    -Shine and luster.
    -Softness with out being weighted down.
    I use the shampoo and conditioner. They smell super good too! I will definitely stay on my Routine😊

    Was this review helpful to you?

  2. VERIFIED PURCHASE
    5 out of 5

    Review After 5 Weeks of UseThere are people here who used Routine once and then decided it didn't work for them...That is just crazy, as no problem this serious is fixed in one day. I got Routine just over a month ago, because like you, I read the reviews and thought it could work on my hair to make it thicker and less brittle.

    Here's how it went:

    Day 1 - Eh. I tried this after working out and didn't love what it smelled like in my hand. Not that it smelled bad - it just didn't have much of a scent. I applied it to my hair and didn't see much of a difference.

    Day 2 - 10. I used it three times during this period, and it left my hair looking nice and not greasy.

    4 weeks later...

    I LOVE THIS STUFF!!!!

    My hair has volume - yeah - like a lot of volume. I use the shampoo and conditioner every 3-4 days and usually just let it sit while I shave my legs. Then I wash out. Before, I couldn't go more than 2 days before having to shampoo again. Now, I can go 4 days without issue. My hair looks great and bouncy instead of flat.

    This didn't happen overnight. It took a few weeks of use in order to get the value from the product. To the people trying it for 20 seconds and giving up - you're not going to be happy with anything you use!

    It is a fantastic product, and you should try it and give it a real chance.

    My hair isn't perfect but it is starting to fill in, which feels amazing!

    Was this review helpful to you?

  3. VERIFIED PURCHASE
    5 out of 5

    SAVED ME FROM COVID HAIR LOSSMy hair and I have always had a hate-hate relationship. It was always thin and tangly, and I didn't know what to do. Then, I got COVID and my hair started shedding. Like a lot of shedding. Have you guys had that? Just comes out in the shower and you don't even want to brush your hair because you know you'll lose so much.

    I saw ads on Facebook for this shampoo all the time and thought it had to be such a scam and that it was just a way to get money out of people. After a bunch of "maybe I'll just try it and get scammed", I finally decided to purchase it. It had a 30 day return policy so I figured whatever, right?

    After the first use I fell in love because of how soft my hair was! My horribly thin, lifeless, practically balding hair was puffy and bouncy. I had volume! Finally! It looked like I had a normal head of hair. After a few weeks of use, even the shedding stopped. I’m not usually a returning customer for this kind of stuff, but this one is a must!!! I don’t think I can live without it and I need a lifetime supply of Routine at my house. 100% entirely worth it.

    Was this review helpful to you?

  4. VERIFIED PURCHASE
    5 out of 5

    shame on meTo be honest I ordered Routine with alot of scepticism. Well shame on me because this stuff is amazing. My hair has been falling out for a couple of years now and after a month of Routine I am hardly shedding at all. My hair feels cleaner and softer all together more healthy. I won't be buying anything else.

    Was this review helpful to you?

  5. VERIFIED PURCHASE
    5 out of 5

    It's a WINNER!!! ♥ ♥ ♥ ♥All I can say is WOW!!! I have only used this wonderful shampoo for about a week. My hair on the top is very thin and you can see the scalp. This is scary for a woman! BUT.....from using this Routine shampoo every night for the past week, I can see black hairs growing in AND I can feel the stubbles where there wasn't any hair! This is AMAZING!!! I finally have hope and confidence that my hair is going to be beautiful again! AND this shampoo makes your hair so healthy, it's like someone polished every single strand of my hair. I am soooo extremely happy with this product! I am so glad I ordered this and let me tell ya....you have a consumer for life. Thank you so much! I am loving this shampoo! Please don't change a thing and please don't ever stop producing this fabulous product! It's a WINNER!!! ♥ ♥ ♥ ♥

    Was this review helpful to you?

  6. VERIFIED PURCHASE
    5 out of 5

    sooooo much new growthI have always had extra fine, thin hair... Like, you don't understand, it's horrible. My Stepmom did some looking around for something that would help me and came across these products. Y'all! I have sooooo much new growth, my hair is thicker and you can barely see my scalp anymore! My hairdresser noticed a huge difference in the month that I have been using this. I highly recommend these products to anyone with the same problem as me.

    Was this review helpful to you?

  7. VERIFIED PURCHASE
    5 out of 5

    A LOT of hair growthI bought this with great skepticism like most of you. I was losing hair like CRAZY! I think it's a menopause thing or something but anyway it has stopped falling out. I hardly if ever have to clean my drain from the fuzzy monster. And I noticed this morning (I'm 3 months in now) that I have about 3 inches of baby hair growth coming in all over my head. A LOT of hair growth. I would HIGHLY recommend to anyone. I do let it sit in while I shave and shampoo every 2-3 days. The conditioner is powerful and you don't need much.

    Was this review helpful to you?

  8. VERIFIED PURCHASE
    5 out of 5

    AMAZING RESULTS: QUICKLYI was losing enough hair it effected my self esteem. Sorry, vain about my hair even at 74. So long story short, withing 3 weeks of using shampoo, conditioner and oil, my hair is not falling out. My shower and hairbrush are clean. This is pretty amazing and I've told all my friends. I liked the way the shampoo and conditioner left my hair and I am used to using expensive hair products. Again, 3 weeks and obvious results in less hair loss. Thank you for a product that does what it claims! Jill b

    Was this review helpful to you?

  9. VERIFIED PURCHASE
    5 out of 5

    Really like both shampoo and conditionerI have been using olaplex shampoo and conditioner for over a year, but I prefer Routine. The shampoo does not leave my hair feeling knotted up after rinsing like olaplex, and the conditioner really leaves my hair silky. There is a light fragrance which I always prefer to the heavier perfumes of so many hair products. I do alternate it with the olaplex and end up happy every time I use Routine. I have curly fine hair which loses its curl with the use of finishing products. I find that Routine conditioner helps keep the frizz at bay so I can use the least amount of curl cream necessary to help my curls. I am a huge fan of this product.

    Was this review helpful to you?

  10. VERIFIED PURCHASE
    5 out of 5

    Rose shampoo and conditioner setHi! I actually love the shampoo and conditioner. Clean hair, soft but not too soft. I can’t remember what I had been using prior to trying but I saw it was rated highly for thinning hair.

    My only notes would be the scent. I feel like it could be improved and smell more luxurious.

    Was this review helpful to you?

  11. VERIFIED PURCHASE
    5 out of 5

    thicker hair!Very happy with the results from the shampoo and conditioner! I am older and my hair was thinning, I had a ‘part’ on the back of my head that wasn’t easy to ‘comb over’! I have noticed a change in the thickness and looks of my hair and it feels thicker. I still have the part, but hopefully, in time, that will be better too-but it feels like I have an easier time doing the ‘comb over’! Thank you, Routine!

    Was this review helpful to you?

  12. VERIFIED PURCHASE
    5 out of 5

    Great Product! Really worth a try!I've only been using a few weeks now, but love the shampoo and conditioner and the way it makes my hair feel. Will definitely continue using!

    Was this review helpful to you?

  13. VERIFIED PURCHASE
    4 out of 5

    ReviewThe pumps did not work on either bottle shampoo or conditioner , very disappointed in that, makes me uncertain to order again . Like the product

    Was this review helpful to you?

  14. VERIFIED PURCHASE
    5 out of 5

    It works!I've been trying different shampoos and conditioners for years with the promise to help combat my hair loss. None have worked this well and so quickly. I'm currently using the Routine Rose Hips shampoo and conditioner, and I have no reason not to continue. It helps my hair grow, lathers nicely, and smells fantastic. Not to mention, it's reasonably priced!

    Was this review helpful to you?

  15. VERIFIED PURCHASE
    5 out of 5

    hair feels much healthierI got the cucumber shampoo and conditioner. This is my favorite shampoo to date - I have an oily, itchy scalp with build up. In the past, I've had to use dandruff shampoo to control the itching and oil, but most would only work for about 36 hours. Clarifying shampoos had a similar effect. With this shampoo, I can go at least a full 48 hours without that itchy, build-up feeling. Also, my hair feels soft and looks shiny. I use only a little bit of the conditioner - for me, a little of that goes a long way! Jury is still out on whether my shedding has been reduced - I'm sure it will take several months before I notice such a difference. But within a month of using it, I can definitely say my scalp and hair feel much healthier!

    Was this review helpful to you?

  16. VERIFIED PURCHASE
    2 out of 5

    No differenceI don't see any difference yet. My hair is thin, limp and greasy. I don't use conditioner every time I shampoo because of this problem. After over a month use of your shampoo, it's still the same. I was using WOW shampoo prior to this. Im not too excited.

    Was this review helpful to you?

  17. VERIFIED PURCHASE
    5 out of 5

    Tried it because of COVID hair loss..LOVE IT!After going through hair loss for 3 months I was desperate. Tried different shampoos, serums and nothing really helped much. Saw the add on facebook and said why not. Read great reviews about it and found them to be helpful in my decision to try the shampoo and conditioner. Now I don't have any hair loss at all and I now have shine back even though I do color my hair. I've ordered a couple times even got the travel pack to take on my cruise. This an amazing product. I am about to place an order for my daughter as she has been a Nioxin user which helps but I hope this works even better. I'm a customer for life!

    Was this review helpful to you?

  18. VERIFIED PURCHASE
    5 out of 5

    I've already noticed a differenceI have been using Routine for about a month now. My hair isn't growing back yet, however I have noticed my hair is fluffier, fuller and softer. I will continue to use Routine and wait and see about my hair growing back. I am very optimistic because of the great reviews.

    Was this review helpful to you?

  19. VERIFIED PURCHASE
    5 out of 5

    EVEN MY HAIRDRESSER NOTICED THE DIFFERENCE!I've been using Routing Shampoo and Conditioner for about a month and waited to write this until after I'd gone to the hairdresser. Thinning hair runs in my family and I had begun to notice it happening to me. I read some favorable online reviews of the Routine products and thought I'd give them a try. I'm sure glad I did! My hair feels and looks fuller and doesn't seem to be falling out much at all. The rose hips fragrance is light and airy and my hair feels clean and looks shiny after each use. I exercise a lot, wash my hair almost daily, and have completely switched from Pantene Volume shampoo and conditioner to Routine. I'm very happy that I made the change!

    Was this review helpful to you?

  20. VERIFIED PURCHASE
    5 out of 5

    LOVE IT!!!I started using Routine shampoo the last week of July 2022. I ordered just the shampoo, as my hair has a lot of body, and is curly if I don’t blow dry it. I can’t say that I had thinning spots, but my hair has been described as fine, but a lot of it. I wash my hair a minimum of once a day, but usually twice. I have normal hair, not dry or oily. I only have an occasional loose strand in my brush. The best way that I can describe my hair now, is BUSHY! When I let it air dry, it is just a lot of hair. The only other thing that goes on my hair, is pure aloe gel, after I wash it. I have always done this, so the change I am seeing is definitely due to the Routine shampoo. I only have to use a small amount to get a great lather. There is a little less than one half left in the bottle. Thank you for a great product.

    Was this review helpful to you?

  21. VERIFIED PURCHASE
    5 out of 5

    First Time using Routine!I found Routine on my Facebook page. I thought a long time before purchasing, but I am so pleased that I did try. I find the product to be working for me. I am 74 and have had thin and fine hair all my life. Now it is all white and thinning more. Since using the Routine products I find my scalp has little starts of hair growth all over. My hair, of course, is not any thicker, but maybe in the future!? I am pleased with the regrowth so far and hope it exceeds my expectations. I use the oil sparingly and maybe should use a little more? Will continue using and hope it works so well that I buy products again. Thank you for your success so far Routine!

    Was this review helpful to you?

  22. VERIFIED PURCHASE
    5 out of 5

    Softness PlusI had a lot of hair falling out due to a hormone imbalance and my hair felt coarse and dry. I was looking for a shampoo that could address both issues. I’ve been using Routine for about a month now and am really pleased with how soft it makes my hair. Also very little hair is falling out now. I’m hoping to see even more improvement over time. Thanks for a great product.

    Was this review helpful to you?

  23. VERIFIED PURCHASE
    5 out of 5

    Routine Shampoo and ConditionerI have tried everything to make my hair look fuller after shedding from surgery and Covid. It finally stopped, however I am just now getting over Covid again. I thought I would try Routine hoping to stop any shedding before it starts. I have used it twice in a week and love it. My hair feels so soft and looks much fuller than with any other product, as opposed to the frizz from humidity in Florida. I took it to my hair salon so my hair stylist can use it when I go in to have her cut or blow dry my hair straight. She was amazed! Definitely will continue to use it and just ordered another set to have on hand.

    Was this review helpful to you?

  24. VERIFIED PURCHASE
    5 out of 5

    Love this productI love this shampoo and conditioner. However, when I received my second order, the bottle still says 14oz but is noticeably smaller.... I do like the new flip caps, though, so thank you for that.

    Was this review helpful to you?

  25. VERIFIED PURCHASE
    5 out of 5

    Best ShampooMy hair is very thin. This shampoo was recommended. Too early to know if it will help the thinning hair. I just love the smell, the way it feels in my hair while shampooing. I also trust the ingredients. I used Pureology shampoo before changing to Routine.

    Was this review helpful to you?

Add a review

Safe · Simple · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

ARGAN OIL
Moisturizes hair and helps prevent breakage

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NETTLE OIL
Nourishes, balances and hydrates scalp

PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp

 

NIACINAMIDE
Helps circulate key nutrients to hair and scalp

 

SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage

 

CAFFEINE
Increases circulation to the scalp

Safe · Simple · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

CAFFEINE
Stimulates hair follicles and boosts circulation

 

SAW PALMETTO
Natural DHT blocker that nourishes hair

 

PEA PEPTIDES
Protect cuticle against cracking and damage

 

APPLE FRUIT EXTRACT
Strengthens against breakage

NETTLE OIL
Nourishes, balances and hydrates scalp

 

BLACK SEED OIL
Moisturizes hair and keeps scalp healthy

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NIACINAMIDE
Helps circulate key nutrients to hair and scalp

 

AND MORE

DHT BLOCKING INGREDIENTS

Routine Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.

GUARANTEED TO WORK

We’re so confident Routine works that we’ll give you a full refund – no questions asked – if you’re unhappy with your first package.

COLOR TREATED HAIR

Our pH-balanced formula is perfect for all hair types, including color treated hair.

PLANT BASED

Our vegan formula is free of parabens, synthetic stabilizers, or color additives.

FREE SHIPPING

Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.

FREE OF HARMFUL CHEMICALS

Routine Shampoo & Conditioner are free of sulfates, parabens, propylene glycol, triclosan, and other gross ingredients. Simply put, we only make products we’d use on ourselves!

PEOPLE LOVE US

Check out some of the reviews below from real people just like you!

★★★★★

“Finally, a Shampoo and Conditioner set that I can use that works with my color treated hair and does not leave my scalp itching for days! Routine came highly recommended by someone I trust, and after just three uses, I saw an improvement in appearance and bounciness!”

– Julia R.

★★★★★

“This smells great and I’ve noticed quite a difference in my hair since I’ve been using this shampoo. I was skeptical buying this because I’ve bought so many different types of shampoo to strengthen hair and they never work! Routine Hair tames the frizziness and gives me a lot of volume. I recommend trying it and see if it works for use as well!”

– Patricia K.

★★★★★

“About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but it just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.”

– Emily S.

Weight .25 lbs
Shipping

Free shipping to all 50 states and Canada.

Ingredients:

Shampoo: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Tromethamine

Conditioner: Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Pisum Sativum (Pea) Peptide, Cetyl Hydroxyethylcellulose, Sodium Phytate, Organic Cocos Nucifera (Coconut) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Stearalkonium Chloride, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caffeine, Panthenol, Chondrus Crispus Extract, Biotin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pyrus Malus (Apple) Fruit Extract, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid

Size

Shampoo: 14oz; Conditioner: 14oz

SKU: N/A Category: