Shampoo & Conditioner
Routine Shampoo and Conditioner are scientifically formulated to end bad hair days by strengthening hair and reducing breakage
From: $29.99 / month
Proven · Clean · Effective
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
ARGAN OIL
Moisturizes hair and helps prevent breakage
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NETTLE OIL
Nourishes, balances and hydrates scalp
PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage
CAFFEINE
Increases circulation to the scalp
Proven · Clean · Effective
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
CAFFEINE
Stimulates hair follicles and boosts circulation
SAW PALMETTO
Natural DHT blocker that nourishes hair
PEA PEPTIDES
Protect cuticle against cracking and damage
APPLE FRUIT EXTRACT
Strengthens against breakage
NETTLE OIL
Nourishes, balances and hydrates scalp
BLACK SEED OIL
Moisturizes hair and keeps scalp healthy
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
AND MORE
DHT BLOCKING INGREDIENTS
Routine Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.
GUARANTEED TO WORK
We’re so confident Routine works that if you’re unhappy with your first purchase, we’ll take the product back within 30 days (we’ll even cover the cost of return shipping).
COLOR TREATED HAIR
Our pH-balanced formula is perfect for all hair types, including color treated hair.
PLANT BASED
Our vegan formula is free of parabens, synthetic stabilizers, or color additives.
FREE SHIPPING
Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.
FREE OF HARMFUL CHEMICALS
Routine Shampoo & Conditioner are free of sulfates, parabens, propylene glycol, triclosan, and other gross ingredients. Simply put, we only make products we’d use on ourselves!
PEOPLE LOVE US
Check out some of the reviews below from real people just like you!
★★★★★
“Finally, a Shampoo and Conditioner set that I can use that works with my color treated hair and does not leave my scalp itching for days! Routine came highly recommended by someone I trust, and after just three uses, I saw an improvement in appearance and bounciness!”
– Julia R.
★★★★★
“This smells great and I’ve noticed quite a difference in my hair since I’ve been using this shampoo. I was skeptical buying this because I’ve bought so many different types of shampoo to strengthen hair and they never work! Routine Hair tames the frizziness and gives me a lot of volume. I recommend trying it and see if it works for use as well!”
– Patricia K.
★★★★★
“About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but it just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.”
– Emily S.
| Weight | .25 lbs |
|---|---|
| Shipping | Free shipping to all 50 states and Canada. |
| Ingredients: | Shampoo: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Tromethamine, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract. Conditioner: Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Pisum Sativum (Pea) Peptide, Cetyl Hydroxyethylcellulose, Sodium Phytate, Organic Cocos Nucifera (Coconut) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Stearalkonium Chloride, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caffeine, Panthenol, Chondrus Crispus Extract, Biotin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pyrus Malus (Apple) Fruit Extract, Citric Acid, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate. |
| Size | Shampoo: 14oz; Conditioner: 14oz |
A LOT of hair growthI bought this with great skepticism like most of you. I was losing hair like CRAZY! I think it's a menopause thing or something but anyway it has stopped falling out. I hardly if ever have to clean my drain from the fuzzy monster. And I noticed this morning (I'm 3 months in now) that I have about 3 inches of baby hair growth coming in all over my head. A LOT of hair growth. I would HIGHLY recommend to anyone. I do let it sit in while I shave and shampoo every 2-3 days. The conditioner is powerful and you don't need much.
It's a WINNER!!! ♥ ♥ ♥ ♥All I can say is WOW!!! I have only used this wonderful shampoo for about a week. My hair on the top is very thin and you can see the scalp. This is scary for a woman! BUT.....from using this Routine shampoo every night for the past week, I can see black hairs growing in AND I can feel the stubbles where there wasn't any hair! This is AMAZING!!! I finally have hope and confidence that my hair is going to be beautiful again! AND this shampoo makes your hair so healthy, it's like someone polished every single strand of my hair. I am soooo extremely happy with this product! I am so glad I ordered this and let me tell ya....you have a consumer for life. Thank you so much! I am loving this shampoo! Please don't change a thing and please don't ever stop producing this fabulous product! It's a WINNER!!! ♥ ♥ ♥ ♥
AMAZING RESULTS: QUICKLYI was losing enough hair it effected my self esteem. Sorry, vain about my hair even at 74. So long story short, withing 3 weeks of using shampoo, conditioner and oil, my hair is not falling out. My shower and hairbrush are clean. This is pretty amazing and I've told all my friends. I liked the way the shampoo and conditioner left my hair and I am used to using expensive hair products. Again, 3 weeks and obvious results in less hair loss. Thank you for a product that does what it claims! Jill b
So far…SO GOOD!I received Routine about a month ago and I couldn’t wait to try it. I started to have symptoms of hair fall with a hysterectomy and hormone therapy. I desperately wanted to get my hair back to that thick pony tail I remember. So, after one month’s worth of use every other day, I’ve seen:
-New hair growth on the nape of my neck and upper forehead hairline.
-Increased manageability.
-Shine and luster.
-Softness with out being weighted down.
I use the shampoo and conditioner. They smell super good too! I will definitely stay on my Routine😊
Review After 5 Weeks of UseThere are people here who used Routine once and then decided it didn't work for them...That is just crazy, as no problem this serious is fixed in one day. I got Routine just over a month ago, because like you, I read the reviews and thought it could work on my hair to make it thicker and less brittle.
Here's how it went:
Day 1 - Eh. I tried this after working out and didn't love what it smelled like in my hand. Not that it smelled bad - it just didn't have much of a scent. I applied it to my hair and didn't see much of a difference.
Day 2 - 10. I used it three times during this period, and it left my hair looking nice and not greasy.
4 weeks later...
I LOVE THIS STUFF!!!!
My hair has volume - yeah - like a lot of volume. I use the shampoo and conditioner every 3-4 days and usually just let it sit while I shave my legs. Then I wash out. Before, I couldn't go more than 2 days before having to shampoo again. Now, I can go 4 days without issue. My hair looks great and bouncy instead of flat.
This didn't happen overnight. It took a few weeks of use in order to get the value from the product. To the people trying it for 20 seconds and giving up - you're not going to be happy with anything you use!
It is a fantastic product, and you should try it and give it a real chance.
My hair isn't perfect but it is starting to fill in, which feels amazing!
SAVED ME FROM COVID HAIR LOSSMy hair and I have always had a hate-hate relationship. It was always thin and tangly, and I didn't know what to do. Then, I got COVID and my hair started shedding. Like a lot of shedding. Have you guys had that? Just comes out in the shower and you don't even want to brush your hair because you know you'll lose so much.
I saw ads on Facebook for this shampoo all the time and thought it had to be such a scam and that it was just a way to get money out of people. After a bunch of "maybe I'll just try it and get scammed", I finally decided to purchase it. It had a 30 day return policy so I figured whatever, right?
After the first use I fell in love because of how soft my hair was! My horribly thin, lifeless, practically balding hair was puffy and bouncy. I had volume! Finally! It looked like I had a normal head of hair. After a few weeks of use, even the shedding stopped. I’m not usually a returning customer for this kind of stuff, but this one is a must!!! I don’t think I can live without it and I need a lifetime supply of Routine at my house. 100% entirely worth it.
shame on meTo be honest I ordered Routine with alot of scepticism. Well shame on me because this stuff is amazing. My hair has been falling out for a couple of years now and after a month of Routine I am hardly shedding at all. My hair feels cleaner and softer all together more healthy. I won't be buying anything else.
sooooo much new growthI have always had extra fine, thin hair... Like, you don't understand, it's horrible. My Stepmom did some looking around for something that would help me and came across these products. Y'all! I have sooooo much new growth, my hair is thicker and you can barely see my scalp anymore! My hairdresser noticed a huge difference in the month that I have been using this. I highly recommend these products to anyone with the same problem as me.
Noticeable differenceThe shampoo and conditioner are both excellent. I have noticed more thickness at the crown of my head where my hair was the thinnest. I will definitely continue to use this product.
Full and Voluminous!I just tried the routine wellness rose hips shampoo and conditioner for the first time. I immediately bought 2 more bottles of each because I loved it so much. I have fine hair and very, very thin. After I tried these products, my hair is full and very voluminous. My hair is soft and shiny as well. I haven't seen my hair like this since I was 40 but I'm in my 60's. Can you tell I LOVE this product.
FinallySeveral years ago I was losing hair left and right. Got a diagnosis of alopesia areata. Since then my hair has been difficult to manage. Some fit has come back. My scalp is itchy a good deal of the time. I've gone from one shampoo to another unit l I found ROUTINE. My scalp is significantly less itchy and my hair is soft and manageable. HOORAY!! And the conditioner is particularly GREAT!
Routine hair productsI’m enjoying these products very much. My hair is thin, frizzy, and basically out of control most of the time. With this product, my hair easily styles and shines, and overall looks very healthy.
I haven't liked the product at all. It hasn't helped and it makes my hair flat and sticky. I want to return it but wasn't sure that's ok
Amazing!This stuff smells SOOOOO good!! My hair has been so bouncy and soft. I haven’t seen much in the way of an increase in fullness but I’m still hooked on this shampoo and conditioner.
Hair really is growingI started using routine 4 months ago. Not sure if it’s hormones, Covid side effects (heard hair loss was one), stress or what but I was losing a lot of hair and started getting very thinning baldish spots. I am an instant gratification person but I knew I had to be patient. Instantly I noticed my hair not falling out anymore so I was already half way sold. I would say about a month ago I started noticing hair growth!!! Now where the hair was very thin it’s thickening up and I’d have what I call little chimpanzee hair! About 1/2-3/4 long!!! I can’t wait to see more results and I’m almost out of product so time to restock. Thinking the vanilla coconut this time! I highly recommend this shampoo. There is no fast fix to grow new hair. It all takes time. But 4 months in, hair growth and just now running out of product! Well worth it!
Routine shampooThe shampoo is hydrating so I don’t need to use the conditioner. However, I will be getting a perm and will use the conditioner then. The rose fragrance of the shampoo is wonderful. I’ve just started use the shampoo and am still on the first bottle. My hair feels soft and is very manageable. I can’t comment on the hair growth as I haven’t been using it long enough.
Love ❤️ the productsThe shampoo and conditioner help so much. I am going to place another order.
Love it!I am really enjoying this product. Previously, I was using Biolage. With very thin hair, Routine seems to be helping a lot!
I love this product!Love how my hair feels after using the shampoo/conditioner.
Easy to style, and has a very gentle fragrance.
Highly Recommend!I purchased in hopes of helping my thinning hair. I have been using it for a few months and the change in incredible. My hair looks and feels thicker and there is new growth. My sister had the same problem so I talked her in to purchasing. She was very skeptical but I kept encouraging her to continue to use it. Well she went to get her hair trimmed and her stylist immediately noticed that it was thicker on top (could see her scalp before) and even her curly hair texture was different. She and I have had wonderful results and will continue to use Routine. I highly recommend.
Hairdresser Noticed!I don’t ever leave reviews on things! I don’t every buy random things I see on Facebook or even the internet unless I can investigate first, I have been scammed once and that was all it took! I had never ever heard about this product never seen anything on Facebook nothing ever! Then it showed up at my door step my mother lives with me, she pulled it out of the box and said I got you this to try!! So I let it sit for a couple weeks, I had been stressed (was in nursing school in a pandemic and working 80 hours a week), never really had any confidence in myself since a child, I have PCOS a hormonal condition that affects so many different part of a women’s body cause so many different types of issues got diagnosed at 15, I am now 37. One thing with hormonal imbalances is that is can cause lots and lots of hair loss (every two days l had would have lost enough hair to make a small wig) but I was young had healthy long super thin but lots of it and it was full! Then during nursing school and working 80 hours a week in the medical field during a pandemic I ended up with covid in July 2020 it was bad! About 4 months after after covid and having a lot of after effects of it I noticed my hair was thinner, not shiny, breaking ends, was losing more hair than normal for me, my scalp was soo broken out it was terrible!
So I finally started using the product that my mom wanted me to try, didn’t tell anyone, used it everyday for a few months, went to the hair dresser again and she was like Omgoodness your hair what have you done to it, I have never seen it look soo amazing gorgeous, and beautiful, she was like your scalp is not breaking out anymore it looks great!! I told her about this product, she had her sister using it now, she wants to sell it at her hair salon she tells everyone she thinks could truly benefit from it about it! I have many girls at work using it now!! This product truly works it has helped and changed my hair for the best it’s amazing I recommend it to everyone!! I will never stop using this!!
It takes a significant amount of shampoo to get a decent lather. My hair feels dryer and less clean. The smell of rose hip shampoo and conditioner is unpleasant. I will not be buying this product again.
Love it!I have been using this for a few weeks and Love it!! My hair looks and feels fantastic!
Love it!New to Routine, but I can say I love it. I have Alopcia and need a gentle shampoo. I will give it a bit longer but I am sure I will buy again!
I love, love, love these products! ❤️After 6 weeks, using the Routine Wellness hair products, I am happily excited to report that my hair is growing! Places where you could see my scalp before, there are now many hairs filling in the bare spots. Thank you ❤️