4.72 out of 5 based on 469 customer ratings
(469 customer reviews )
 
 
 
 
 
4.72 out of 5 based on 469 customer ratings
(469 customer reviews )

Shampoo & Conditioner

Routine Shampoo and Conditioner are scientifically formulated to end bad hair days by strengthening hair and reducing breakage

From: $29.99 / month

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FORMULATED FOR THINNING HAIR

INCREASES HAIR MOISTURE AND STRENGTH

SAFE FOR COLOR TREATED HAIR

FAST & FREE SHIPPING

NEVER TESTED ON ANIMALS

MONEY BACK GUARANTEE

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Rated 4.72 out of 5 stars

469 reviews
Average Review
(469 reviews) 4.72 out of 5 stars
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469 reviews for Shampoo & Conditioner

  1. Sammy R.
    VERIFIED PURCHASE
    5 out of 5

    Review After 5 Weeks of UseThere are people here who used Routine once and then decided it didn't work for them...That is just crazy, as no problem this serious is fixed in one day. I got Routine just over a month ago, because like you, I read the reviews and thought it could work on my hair to make it thicker and less brittle.

    Here's how it went:

    Day 1 - Eh. I tried this after working out and didn't love what it smelled like in my hand. Not that it smelled bad - it just didn't have much of a scent. I applied it to my hair and didn't see much of a difference.

    Day 2 - 10. I used it three times during this period, and it left my hair looking nice and not greasy.

    4 weeks later...

    I LOVE THIS STUFF!!!!

    My hair has volume - yeah - like a lot of volume. I use the shampoo and conditioner every 3-4 days and usually just let it sit while I shave my legs. Then I wash out. Before, I couldn't go more than 2 days before having to shampoo again. Now, I can go 4 days without issue. My hair looks great and bouncy instead of flat.

    This didn't happen overnight. It took a few weeks of use in order to get the value from the product. To the people trying it for 20 seconds and giving up - you're not going to be happy with anything you use!

    It is a fantastic product, and you should try it and give it a real chance.

    My hair isn't perfect but it is starting to fill in, which feels amazing!

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  2. Melissa L.
    VERIFIED PURCHASE
    5 out of 5

    SAVED ME FROM COVID HAIR LOSSMy hair and I have always had a hate-hate relationship. It was always thin and tangly, and I didn't know what to do. Then, I got COVID and my hair started shedding. Like a lot of shedding. Have you guys had that? Just comes out in the shower and you don't even want to brush your hair because you know you'll lose so much.

    I saw ads on Facebook for this shampoo all the time and thought it had to be such a scam and that it was just a way to get money out of people. After a bunch of "maybe I'll just try it and get scammed", I finally decided to purchase it. It had a 30 day return policy so I figured whatever, right?

    After the first use I fell in love because of how soft my hair was! My horribly thin, lifeless, practically balding hair was puffy and bouncy. I had volume! Finally! It looked like I had a normal head of hair. After a few weeks of use, even the shedding stopped. I’m not usually a returning customer for this kind of stuff, but this one is a must!!! I don’t think I can live without it and I need a lifetime supply of Routine at my house. 100% entirely worth it.

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  3. Jessica R.
    VERIFIED PURCHASE
    5 out of 5

    Best Shampoo/conditioner purchaseI have tried tons of different shampoos and conditioners claiming to help with scalp health and hair growth and nothing has even come close to routine! Ever since having kids and work and stress my hair has thinned considerably! I was getting small bald spots on the side of my head near my hair line and since using Routine it has started to grow back. I noticed that my ponytail is getting thicker as well! I bought Routine after reading an article about hair loss and the raving reviews sold me! I’m so glad I took the chance!

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  4. Terri B.
    VERIFIED PURCHASE
    5 out of 5

    Seeing New GrowthI have been using your shampoo and conditioner since my last haircut. This time, I’ve noticed new growth about an inch long. So exciting.

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  5. Jean M.
    VERIFIED PURCHASE
    5 out of 5

    Routine is now my Routine!I have been using Routine for about three weeks now and I am really happy with the product. I have noticed a definite decrease in my hair loss. I appreciate it is safe for color treated hair and is cruelty free as well. I seldom reorder the same product because I am a tough customer, but I will be reordering Routine again.

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  6. Jeanette T.
    VERIFIED PURCHASE
    5 out of 5

    No static and no greaseI wanted to wait at least a month before writing a review. I think it’s been 5 or 6 weeks of using the unscented shampoo and conditioner. My hair has been staticky for years! I cannot remember having normal hair ever. It requires hair products to stop the static. I hate that. I’m low maintenance. After one use my static was gone, it’s never returned- I can touch my hair as much as I want and no static!
    Another surprise… dandruff. I’ve battled with that forever too. Usually natural products help for a week and then the flakes come back. I’m still flake-free now!
    Finally- my hair isn’t greasy anyways, but I never felt like I could go without a shower, my hair usually needed a refresh. With this shampoo- I’m good for a day or two. It’s great!
    I’m growing out a shaved head (it’s a short pixie now), so it’s hard to tell about split ends or anything else. But I’m really enjoying this product! Best natural hair care I’ve used yet, and I’ve tried over 10 different ones!
    I highly recommend!

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  7. Monica T.
    VERIFIED PURCHASE
    5 out of 5

    Worth itRoutine, thank you for offering free shipping. I honestly would not have tried it otherwise!
    This product is worth trying if you have thinning hair. I have used half the bottle of shampoo and conditioner so far and have noticed small hairs growing at my crown, part, and around my hairline. It has definitely helped with breakage. I am hopeful that my hair will be thicker again. It's too early to tell if it has reduced hair falling out. I only wash my hair 2-3 times per week. Before this I used suave brands, and have never been one to spend money on hair and beauty products. However, my hair is part of my identity and I thought the price point was worth the investment to save my thinning hair. It leaves my hair soft, it has a light salon shampoo/cucumber scent and I honestly look forward to washing my hair with it.

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  8. Linda M.
    VERIFIED PURCHASE
    5 out of 5

    Excellent ProductLike so many others, I decided to try this shampoo and conditioner based on the reviews I read. I have been losing my hair for quite awhile and work very hard to cover up the spots the best I can with my very thin, fine hair. I've now been using these products for 5-6 weeks and am finding it so much easier to cover spots because of the volume I am getting. I'm not sure, yet, if I am getting any regrowth, but I am not struggling anymore, either.

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  9. JoAnn B.
    VERIFIED PURCHASE
    5 out of 5

    Jo AnnI have been losing my hair for several months and now I show bare spots and my hair is really thin. I've tried every that was advertised and a lot of essential oils and just ended up with slick thin hair. So I tried the shampoo and conditioner and was amazed and how much better my hair was after only one time. It's softer and has a lot more body and it covers a lot of the thin spots and that was only one time. Can't wait to see what happens next. Love both both products.

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  10. Cyndy T.
    VERIFIED PURCHASE
    5 out of 5

    Great Products!I love it!!! I was not going to make any judgments until after I used it for a month….BUT I noticed a difference right away. We live in the high desert where the humidity level is low, plus we use wood heat in the winter which doesn’t help either. I have extremely fine hair which was becoming brittle and very dull. This shampoo and conditioner has made my hair thicker, shiny and I have lots of body. In fact my natural curl has returned. I also really appreciate the Rose Hip fragrance…it is very light and fresh smelling. I can’t tell you how many shampoos I have thrown out because of the smell. I cannot wait to see how my hair is after I have used it a month.

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  11. Jodi R.
    VERIFIED PURCHASE
    5 out of 5

    My hair feels thicker.I started using Routine a couple of weeks ago and my hair does seem a bit thicker. I think my hairline seems to be growing in better as well. I really love the pump bottles. I hope to see more progress as I continue to use this product.

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  12. Lorry R.
    VERIFIED PURCHASE
    4 out of 5

    I like RoutineI won't say I love Routine, I really do like it though. I gave 4 instead of 5 stars because the conditioner doesn't detangle my hair. Since I also bought the hair serum I use that to detangle, and that does work pretty good. My hair is also thin/fine. Routine does make my hair fuller and it is the only shampoo/conditioner that has actually put a shine to my hair. If the conditioner worked on my hair to detangle I would definitely give 5 or more stars if I was able to.

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  13. Jana B.
    VERIFIED PURCHASE
    4 out of 5

    I previously used Monat shampoo & conditioner which was prescribed by my hair dresser for thinning hair. That was ok for awhile but lately increased loss has occurred. So I am trying your product to see if different results. Hair loss is less however I haven’t seen new growth & although my hair feels clean after use of products, maybe a little dry. I’m working on my first bottle so I will continue to use product until gone.

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  14. Samantha C.
    VERIFIED PURCHASE
    5 out of 5

    I do not regularly buy beauty products, especially online. So glad I did. Could Not Be HappierI've used this shampoo and conditioner 3-4 times a week for over 4 months.
    I have shoulder length, very fine/thin. I have thinned significantly since giving birth, and in the last 2 years have been shedding, especially while washing!
    I suffer from depression, so I'll leave my hair up for long periods of time. Letting buns become matted. I was really trying to use something I'd be excited to use, was plant based and animal friendly.

    I was using Giovanni, another natural brand that I love. My main complaint was that I was greasy again after less than a day, any volume I had looked separated near the top of my scalp. It also tended to build up and irritate dandruff and dermititis on my temples and crown.

    What brought me to Routine was an ad. I enjoyed their marketing, which was free from super flashy claims and pictures of incredible heads if hair. I liked the idea of supporting a small business startup doing the things I want to see in a clean product. The price was affordable, I liked the packaging, and communication emails after I ordered were consistent and adorable.

    After 4 months of using nothing else, I am pleased to see alot of new growth near my temples, and at the very top of my head. My hair is very healthy looking. I often have people asking if I've had a trim lately because my ends look so fresh. A compliment I didn't know I needed until I received it! Lots of bounce, lots of shine. I had recently cut 9 inches off around the 4th of July, I have never had length grow back so quickly.

    I can go longer between washes without looking so greasy, the blank spots that were once so noticable when my hair was up is no longer. I'm not sure it's related, but my grey and silver at age 33 is coming in so smooth and the texture is so nice.

    I follow the instructions, and after washing and conditioning leaving each on for at least 90 seconds. I don't condition my whole head, usually just the last 2-3 inches of hair, unless depression bun ran the show for a couple days. In that case I'll reverse wash and start with conditioner root to tip for 5 minutes. That's really nice too. I don't expect miracles, but this is the most reliable, simple and clean product I've ever used on my hair. I'm seeing benefits from this set that I've never experienced in a shampoo or conditioner. I'm not sure I've ever written a review in my life. I hope they continue to find success in this business.

    I've just reordered and subscribed, and am just jazzed to try and serum!!

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  15. Jan H.
    VERIFIED PURCHASE
    5 out of 5

    Great product.I tried Routine for the first time for one reason. I felt like my hair was thinning. I was very concerned, and felt that I would try any product that might help. In my search for a possible solutions, I read reviews of Routine. Even though I am a natural skeptic, I ordered. I can not say that my hair doubled in volume, but I can say that Routine made for a positive result. My hair truly felt more dense than before. I have ordered my second round of Routine, and hope for continued positive outcome. Thank you Routine! Jan Herda

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  16. Judith V.
    VERIFIED PURCHASE
    5 out of 5

    I can see results!For the first time I am feeling very hopeful that I have finally found a quality shampoo and conditioner.
    For years I have tried so many shampoos and conditioners feeling that I have spent a lot of money
    without seeing an improvement with my thinning hair and lack of body issues. This will be my third
    week of using this product and I can see results. Less loss of hair during the wash and more body to the
    finished hair styling. Looking forward..............yes!!

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  17. Debra P.
    VERIFIED PURCHASE
    5 out of 5

    SuprisedI have been using both the shampoo and conditioner. I don't have to wash my hair as often using this product. Also, it seems that I have more volume using this product. I like the scent of this product, it's light, not overwhelming.

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  18. Connie S.
    VERIFIED PURCHASE
    5 out of 5

    Fantastic!I ordered this to reduce hair loss. It seems to be working almost immediately! I haven’t changed anything else that would contribute.

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  19. Edith G.
    VERIFIED PURCHASE
    5 out of 5

    impressedI am really impressed with both products - shampoo and conditioner! I have seen a real difference in my hair and love that I don't have to use very much to get these results. From the beginning, it felt softer and cleaner. Then I started noticing small hairs growing along my part on the top of my scalp - something I haven't seen in years! Now, I am seeing thicker hair and am encouraged about new growth and a return to a normal looking upper scalp. I have no idea how it works, but I recommend it for thinning hair - mine started after menopause. I think the customer service is terrific, too.

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  20. Sandy M.
    VERIFIED PURCHASE
    5 out of 5

    Great for post menopause hair!So I had been using the nioxin and, eh. It was ok for a day then my hair went limp and heavy. I just happened to run across this on Pinterest and decided “why not?” I love it! My hair looks thicker and with definitely more body. No kidding here. Something else I like is that I can go about 3 days without washing and my hair just gets better and better. No weighing down at all. I have not tried the conditioner yet- I usually stay away from them since they too seem to weight my hair down. I have requested a sample though. All in all, this shampoo is totally worth it for anyone with thin, highly susceptible to build up which equals weighed down hair. Well worth the investment.

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  21. Jacqueline D.
    VERIFIED PURCHASE
    4 out of 5

    so far so goodmy hairdresser definatley noticed a differnce in thickness and I have way more body. I am also hitting menapause so we will see what's what I am sure

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  22. Rebecca T.
    VERIFIED PURCHASE
    5 out of 5

    When I received the shampoo I was so glad because I developed an allergy to my previous shampoo Dove therapy, which I loved. So I started with Routine because I read an article and it said it was # 1. I love it. I have not been using it for a month and already I have new hair coming in.I I had lost my widow's peak because of my receding hairline and there are small hairs growing! I am so pleased with this product. I would definitely recommend it to anyone losing their hair!

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  23. Rose R.
    VERIFIED PURCHASE
    5 out of 5

    Love it!I loved this shampoo and conditioner from the first time I used it, as there was a real difference right away for me. I have been struggling for the last 6 months with thinning, lifeless hair, which used to be very thick and had volume and body. I’m not sure if the thinning is from a new medication I’m taking or possibly from having Covid. I’ve been looking around for something that could help. Routine seemed pricey, but after reading the reviews decided to give it a try. I am so very glad I did. I haven’t been using it long enough to know if I’m actually having some regrowth, but I do know that my hair feels and looks like it has much more body and shine. It feels great! I also love the natural scent. This is a shampoo and conditioner I plan to keep ordering! I also recommended Routine to a friend, and she’s thrilled with the results too.

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  24. Sheila N.
    VERIFIED PURCHASE
    5 out of 5

    Routine shampoo and conditionerClean smell and leaves my thinning hair feeling full and moisturized but it’s never heavy or weighed done.

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  25. Kristin B.
    VERIFIED PURCHASE
    5 out of 5

    Amazing ShampooLove, love, love it! Even after the first shampoo I could tell a difference. My fine hair felt wonderful with so much body and shine. I just tried the shampoo but since I was so impressed with it I plan on trying the conditioner too on my next order. I loved your creative “thank you email for buying our product.” So clever. Keep up the great job with a fantastic product.

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Add a review

Safe · Simple · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

ARGAN OIL
Moisturizes hair and helps prevent breakage

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NETTLE OIL
Nourishes, balances and hydrates scalp

PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp

 

NIACINAMIDE
Helps circulate key nutrients to hair and scalp

 

SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage

 

CAFFEINE
Increases circulation to the scalp

Safe · Simple · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

CAFFEINE
Stimulates hair follicles and boosts circulation

 

SAW PALMETTO
Natural DHT blocker that nourishes hair

 

PEA PEPTIDES
Protect cuticle against cracking and damage

 

APPLE FRUIT EXTRACT
Strengthens against breakage

NETTLE OIL
Nourishes, balances and hydrates scalp

 

BLACK SEED OIL
Moisturizes hair and keeps scalp healthy

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NIACINAMIDE
Helps circulate key nutrients to hair and scalp

 

AND MORE

DHT BLOCKING INGREDIENTS

Routine Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.

GUARANTEED TO WORK

We’re so confident Routine works that we’ll give you a full refund – no questions asked – if you’re unhappy with your first package.

COLOR TREATED HAIR

Our pH-balanced formula is perfect for all hair types, including color treated hair.

PLANT BASED

Our vegan formula is free of parabens, synthetic stabilizers, or color additives.

FREE SHIPPING

Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.

FREE OF HARMFUL CHEMICALS

Routine Shampoo & Conditioner are free of sulfates, parabens, propylene glycol, triclosan, and other gross ingredients. Simply put, we only make products we’d use on ourselves!

PEOPLE LOVE US

Check out some of the reviews below from real people just like you!

★★★★★

“Finally, a Shampoo and Conditioner set that I can use that works with my color treated hair and does not leave my scalp itching for days! Routine came highly recommended by someone I trust, and after just three uses, I saw an improvement in appearance and bounciness!”

– Julia R.

★★★★★

“This smells great and I’ve noticed quite a difference in my hair since I’ve been using this shampoo. I was skeptical buying this because I’ve bought so many different types of shampoo to strengthen hair and they never work! Routine Hair tames the frizziness and gives me a lot of volume. I recommend trying it and see if it works for use as well!”

– Patricia K.

★★★★★

“About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but it just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.”

– Emily S.

Weight .25 lbs
Shipping

Free shipping to all 50 states and Canada.

Ingredients:

Shampoo: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Tromethamine

Conditioner: Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Pisum Sativum (Pea) Peptide, Cetyl Hydroxyethylcellulose, Sodium Phytate, Organic Cocos Nucifera (Coconut) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Stearalkonium Chloride, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caffeine, Panthenol, Chondrus Crispus Extract, Biotin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pyrus Malus (Apple) Fruit Extract, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid

Size

Shampoo: 14oz; Conditioner: 14oz

SKU: N/A Category: