ROUTINE CARE

EXTRAORDINARY HAIR.

sAFE Ingredients
Free Shipping & Returns

Routine Care

Extraordinary Hair.

SAFE Ingredients
Free Shipping & Returns

Screenshot 2020-05-11 12.16.35

FREE SHIPPING

We offer free shipping on every order and we’re so confident you’ll love Routine that we’ll cover the cost of return shipping if you’re unhappy (but you won’t be).

Screenshot 2020-05-11 12.16.26

MADE IN THE USA

Routine Care was born in San Francisco, California, and all of our products are crafted and shipped to you from the USA.

Screenshot 2020-05-11 12.16.29

NO COMPROMISES

We never use parabens, sulfates, or phthalates in our products, nor do we ever test on animals!

Screenshot 2020-05-11 12.16.35

FREE SHIPPING

We offer free shipping on every order, and we’re so confident you’ll love Routine that we’ll cover the cost of return shipping if you’re unhappy (but you won’t be).

Screenshot 2020-05-11 12.16.26

MADE IN THE USA

Routine Care was born in San Francisco, California, and all of our products are crafted and shipped to you from the USA.

Screenshot 2020-05-11 12.16.29

NO COMPROMISES

We never use parabens, sulfates, or phthalates in our products, nor do we ever test on animals!

Safe · Simple · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

ARGAN OIL
Moisturizes hair and helps prevent breakage

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NETTLE OIL
Nourishes, balances and hydrates scalp

PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp

 

NIACINAMIDE
Helps circulate key nutrients to hair and scalp

 

SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage

 

CAFFEINE
Increases circulation to the scalp

Safe · Simple · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

CAFFEINE
Increases circulation to the scalp

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NETTLE OIL
Nourishes, balances and hydrates scalp

People Love Us

(and we love them right back!)

Every product we create is thoughtfully formulated to be safe, simple, and effective. In fact, we consciously create products that we use on ourselves. What’s not to love?

Active Ingredients

While we can’t actually fight time or the sun, we can protect you from their effects. Our products are designed to give you that appearance that you’ve been striving for, without the parabens, dyes, or sulfates that you want to avoid.  

Routine Guarantee

We love Routine and think you will too! In fact, we’re so confident that you’ll love our products that if you’re unhappy with your first purchase, we’ll take the product back within 30 days (we’ll even cover the cost of return shipping).