4.71 out of 5 based on 1118 customer ratings
(1118 customer reviews )
 
 
 
 
 
4.71 out of 5 based on 1118 customer ratings
(1118 customer reviews )

Shampoo & Conditioner

Routine Shampoo and Conditioner are scientifically formulated to end bad hair days by strengthening hair and reducing breakage

From: $29.99 / month

Clear selection
    Reset options

Select Scent

Select Products

QTY

FORMULATED FOR THINNING HAIR

INCREASES HAIR MOISTURE AND STRENGTH

SAFE FOR COLOR TREATED HAIR

FAST & FREE SHIPPING

NEVER TESTED ON ANIMALS

MONEY BACK GUARANTEE

People Love us

Rated 4.71 out of 5 stars

1118 reviews
Average Review
(1118 reviews) 4.71 out of 5 stars
(935)
(110)
(28)
(21)
(24)

1118 reviews for Shampoo & Conditioner

  1. Kiley N.
    VERIFIED PURCHASE
    5 out of 5

    So far…SO GOOD!I received Routine about a month ago and I couldn’t wait to try it. I started to have symptoms of hair fall with a hysterectomy and hormone therapy. I desperately wanted to get my hair back to that thick pony tail I remember. So, after one month’s worth of use every other day, I’ve seen:
    -New hair growth on the nape of my neck and upper forehead hairline.
    -Increased manageability.
    -Shine and luster.
    -Softness with out being weighted down.
    I use the shampoo and conditioner. They smell super good too! I will definitely stay on my Routine😊

    Was this review helpful to you?

  2. Sammy R.
    VERIFIED PURCHASE
    5 out of 5

    Review After 5 Weeks of UseThere are people here who used Routine once and then decided it didn't work for them...That is just crazy, as no problem this serious is fixed in one day. I got Routine just over a month ago, because like you, I read the reviews and thought it could work on my hair to make it thicker and less brittle.

    Here's how it went:

    Day 1 - Eh. I tried this after working out and didn't love what it smelled like in my hand. Not that it smelled bad - it just didn't have much of a scent. I applied it to my hair and didn't see much of a difference.

    Day 2 - 10. I used it three times during this period, and it left my hair looking nice and not greasy.

    4 weeks later...

    I LOVE THIS STUFF!!!!

    My hair has volume - yeah - like a lot of volume. I use the shampoo and conditioner every 3-4 days and usually just let it sit while I shave my legs. Then I wash out. Before, I couldn't go more than 2 days before having to shampoo again. Now, I can go 4 days without issue. My hair looks great and bouncy instead of flat.

    This didn't happen overnight. It took a few weeks of use in order to get the value from the product. To the people trying it for 20 seconds and giving up - you're not going to be happy with anything you use!

    It is a fantastic product, and you should try it and give it a real chance.

    My hair isn't perfect but it is starting to fill in, which feels amazing!

    Was this review helpful to you?

  3. Melissa L.
    VERIFIED PURCHASE
    5 out of 5

    SAVED ME FROM COVID HAIR LOSSMy hair and I have always had a hate-hate relationship. It was always thin and tangly, and I didn't know what to do. Then, I got COVID and my hair started shedding. Like a lot of shedding. Have you guys had that? Just comes out in the shower and you don't even want to brush your hair because you know you'll lose so much.

    I saw ads on Facebook for this shampoo all the time and thought it had to be such a scam and that it was just a way to get money out of people. After a bunch of "maybe I'll just try it and get scammed", I finally decided to purchase it. It had a 30 day return policy so I figured whatever, right?

    After the first use I fell in love because of how soft my hair was! My horribly thin, lifeless, practically balding hair was puffy and bouncy. I had volume! Finally! It looked like I had a normal head of hair. After a few weeks of use, even the shedding stopped. I’m not usually a returning customer for this kind of stuff, but this one is a must!!! I don’t think I can live without it and I need a lifetime supply of Routine at my house. 100% entirely worth it.

    Was this review helpful to you?

  4. Ericka F.
    VERIFIED PURCHASE
    5 out of 5

    shame on meTo be honest I ordered Routine with alot of scepticism. Well shame on me because this stuff is amazing. My hair has been falling out for a couple of years now and after a month of Routine I am hardly shedding at all. My hair feels cleaner and softer all together more healthy. I won't be buying anything else.

    Was this review helpful to you?

  5. Mare H.
    VERIFIED PURCHASE
    5 out of 5

    It's a WINNER!!! ♥ ♥ ♥ ♥All I can say is WOW!!! I have only used this wonderful shampoo for about a week. My hair on the top is very thin and you can see the scalp. This is scary for a woman! BUT.....from using this Routine shampoo every night for the past week, I can see black hairs growing in AND I can feel the stubbles where there wasn't any hair! This is AMAZING!!! I finally have hope and confidence that my hair is going to be beautiful again! AND this shampoo makes your hair so healthy, it's like someone polished every single strand of my hair. I am soooo extremely happy with this product! I am so glad I ordered this and let me tell ya....you have a consumer for life. Thank you so much! I am loving this shampoo! Please don't change a thing and please don't ever stop producing this fabulous product! It's a WINNER!!! ♥ ♥ ♥ ♥

    Was this review helpful to you?

  6. Erin L.
    VERIFIED PURCHASE
    5 out of 5

    sooooo much new growthI have always had extra fine, thin hair... Like, you don't understand, it's horrible. My Stepmom did some looking around for something that would help me and came across these products. Y'all! I have sooooo much new growth, my hair is thicker and you can barely see my scalp anymore! My hairdresser noticed a huge difference in the month that I have been using this. I highly recommend these products to anyone with the same problem as me.

    Was this review helpful to you?

  7. Lorin T.
    VERIFIED PURCHASE
    5 out of 5

    A LOT of hair growthI bought this with great skepticism like most of you. I was losing hair like CRAZY! I think it's a menopause thing or something but anyway it has stopped falling out. I hardly if ever have to clean my drain from the fuzzy monster. And I noticed this morning (I'm 3 months in now) that I have about 3 inches of baby hair growth coming in all over my head. A LOT of hair growth. I would HIGHLY recommend to anyone. I do let it sit in while I shave and shampoo every 2-3 days. The conditioner is powerful and you don't need much.

    Was this review helpful to you?

  8. Jill B.
    VERIFIED PURCHASE
    5 out of 5

    AMAZING RESULTS: QUICKLYI was losing enough hair it effected my self esteem. Sorry, vain about my hair even at 74. So long story short, withing 3 weeks of using shampoo, conditioner and oil, my hair is not falling out. My shower and hairbrush are clean. This is pretty amazing and I've told all my friends. I liked the way the shampoo and conditioner left my hair and I am used to using expensive hair products. Again, 3 weeks and obvious results in less hair loss. Thank you for a product that does what it claims! Jill b

    Was this review helpful to you?

  9. Linda S.
    VERIFIED PURCHASE
    5 out of 5

    I have only used Routine a few times but my scalp is already better and my hair is more manageable. Great product. Will continue to use. Can't wait to see what else it can do long term.

    Was this review helpful to you?

  10. Richelle D.
    VERIFIED PURCHASE
    5 out of 5

    Restores healthI ordered this shampoo and conditioner after reading a review on a website stating it was the best for thinning hair. It seemed a bit costly but I thought, why not? I have struggled with alopecia since puberty. I am a newer customer so unsure still on the impact of thinning, but I have noticed it seems to be restoring health to hair that had been seriously fried by a curling iron at a salon (won’t be visiting them again!). The large pieces of hair framing my face that were frizzy and noticeably damaged are no longer glaringly obvious. My hair also seems to be growing (length) faster and it overall feels healthier and softer. I will continue to use it!

    Was this review helpful to you?

  11. Teri H.
    VERIFIED PURCHASE
    5 out of 5

    No more frizI’ve had my Routine Shampoo and Conditioner for a few weeks and love the product. My hair feels fuller and seems to be growing faster. Thanks Routine!

    Was this review helpful to you?

  12. Paula G.
    VERIFIED PURCHASE
    5 out of 5

    Love This ShampooAfter years of searching I've finally found my shampoo. I have tried many shampoos over the years, a couple I loved. Those, of course, were discontinued! I was scrolling Facebook one day and Routine popped up on my newsfeed. I liked the reviews and thought the shampoo was reasonably priced, so decided to try it. I have very fine hair with little body. I don't shampoo every day, so have not used the shampoo that many times, but even the first time I noticed a big difference in body and shine. I was previously using Nature Queen, which was adequate, but nothing like Routine. I am planning to give some to my friends to try. I don't use conditioner, but this shampoo is definitely a keeper.

    Was this review helpful to you?

  13. Maureen O.
    VERIFIED PURCHASE
    5 out of 5

    grown new folliclesI have been using now for several weeks and love the product. My hair isn’t thinning anymore, in fact it’s grown new follicles of new hair and along my hairline. So I won’t be using any other shampoo except Rountine. Shine and PH balance are great and it keep my color beautifully.

    Was this review helpful to you?

  14. Jean K.
    VERIFIED PURCHASE
    5 out of 5

    Your hair products...Frankly I’m surprised at how well it is helping my hair recover and repair after a rough winter of breakage. I was not expecting the rose fragrance to be so subtle, too. I appreciate that.

    Was this review helpful to you?

  15. Linda H.
    VERIFIED PURCHASE
    5 out of 5

    noticed a lot of hair growthI started to use the shampoo and conditioner after I began to lose handfuls of hair after every hair washing. I had many stressful events over the last two years that I attributed the loss.
    I had read the reviews and comments indicated promising results. I had already tried numerous shampoos, vitamins, avoiding heat styling tools and even bought a silk pillowcase.
    After a few weeks of use, I noticed a lot of hair growth along my hairline particularly in front where I noticed I was going bald. I am overjoyed that I am having success with the shampoo/conditioner. I appreciated the instruction card included with my purchase on how to properly use the shampoo and conditioner. I try to adhere to the instructions on use. Thank you for making such a great product!
    Linda.

    Was this review helpful to you?

  16. Judith G.
    VERIFIED PURCHASE
    5 out of 5

    I couldn't be happier!This past year my husband and I both had covid. Afterwards, I started losing hair....lots of hair! I already have very fine, thin hair and the hair loss was really a concern as you could literally see my scalp on the front part of my head. It was so obvious to everyone and I was afraid that I might end up bald. My beautician told me that many women clients she had were losing as much as 50% of their hair. I felt sick. If I lost that much hair, I would be nearly bald! And so my online research began. I found your product and read the reviews. I felt that I had nothing to lose...except for more hair....so I ordered it. I have been using it as recommended and I have to tell you...I am amazed! Even my beautician recognized that my hair is indeed growing back. I am not sure if it was merely a part of the process post covid, or if it was your product. Whatever the reason...I am very, very happy and would highly recommend it! Thank you for making such a wonderful product!

    Was this review helpful to you?

  17. Kaye D.
    VERIFIED PURCHASE
    4 out of 5

    leaves my hair soft, shiny, and with hint of nice smellI've been using Routine Shampoo and Conditioner Rose Hips Scent for 7 weeks. It leaves my hair soft, shiny, and with hint of nice smell. I think I may be experiencing less hair loss now, but it isn't dramatic. Still losing hair but possibly not as much as previously. My hairdresser can't find any new growth, and my ever expanding cowlick on my crown is still expanding. I'm happy to read the reviews of those it seems to be helping, and I will stick with it for another few months to see if my experience with the product gets better with time. Will update later with another review. I LOVE that it's made in the USA!

    Was this review helpful to you?

  18. Alisa F.
    VERIFIED PURCHASE
    5 out of 5

    PleasedI have been using Routine for a few weeks. My hair is softer and my strands seem to be stronger than before. I don't have to use as much shampoo or conditioner as my previous brand so I would think the cost would offset that. I am pleasantly pleased with these products.

    Was this review helpful to you?

  19. Carolynn G.
    VERIFIED PURCHASE
    5 out of 5

    So glad I found this productI went through a big hair loss after being hospitalized for Covid in Aug/Sept 2021. The hair fall didn't start until a couple of months after recovery and to say the least it was traumatic. Every shower I had handfuls of hair in my hands and in the drain. Bald spots appeared at the crown of my head and also at my forehead. After researching different hair loss products and seeing many of the side effects from those I started looking for shampoos that might help me. Routine seemed to fit the bill and I am so happy that I gave it a try. Within the first week of using Routine I saw a noticeable difference in my hair. Less and less hair fall. By the time I was using it a month I was virtually having no hair loss at all. By the end of two months some hair was growing back and now 8 months later my hair has filled back in. Routine has been a life saver for me. And I really like the fact that I can customize the scent of the shampoo and conditioner. I continue to use Routine regularly and I see this product being a part of my regular "routine" for years to come.

    Was this review helpful to you?

  20. Paula N.
    VERIFIED PURCHASE
    5 out of 5

    Thank you for making this shampoo!I love this shampoo! It really works. People are noticing and commenting on my hair. I've had thin hair all my life and it has gotten worse with age. I am 69 years old and I wish I had found this product years ago!

    Was this review helpful to you?

  21. Julia S.
    VERIFIED PURCHASE
    5 out of 5

    Love this!Love this line it helps my dry hair to feel softer and healthy!

    Was this review helpful to you?

  22. Arlene L.
    VERIFIED PURCHASE
    1 out of 5

    Shampoo and conditionerThese products were not for me. My hair was frizzy and not smooth.

    Was this review helpful to you?

  23. Christina V.
    VERIFIED PURCHASE
    5 out of 5

    Much less hair going down the drainHopeful for the first time in a long time

    Was this review helpful to you?

  24. Susan Z.
    VERIFIED PURCHASE
    5 out of 5

    Was SkepticalI love the shampoo and conditioner. Not only does it make my hair fill fuller, but it makes my hair really soft.

    Was this review helpful to you?

  25. Andi M.
    VERIFIED PURCHASE
    5 out of 5

    Couple of weeks in….and I’m loving it!I have very thin/fine hair. Recently I felt like I was losing more than normal in the shower. After some research decided to try Routine. Been a couple of weeks and so far I’m loving it. Noticeable difference in the hair loss in shower and love how my hair does with the shampoo & conditioner.

    Was this review helpful to you?

Add a review

Safe · Simple · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

ARGAN OIL
Moisturizes hair and helps prevent breakage

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NETTLE OIL
Nourishes, balances and hydrates scalp

PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp

 

NIACINAMIDE
Helps circulate key nutrients to hair and scalp

 

SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage

 

CAFFEINE
Increases circulation to the scalp

Safe · Simple · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

CAFFEINE
Stimulates hair follicles and boosts circulation

 

SAW PALMETTO
Natural DHT blocker that nourishes hair

 

PEA PEPTIDES
Protect cuticle against cracking and damage

 

APPLE FRUIT EXTRACT
Strengthens against breakage

NETTLE OIL
Nourishes, balances and hydrates scalp

 

BLACK SEED OIL
Moisturizes hair and keeps scalp healthy

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NIACINAMIDE
Helps circulate key nutrients to hair and scalp

 

AND MORE

DHT BLOCKING INGREDIENTS

Routine Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.

GUARANTEED TO WORK

We’re so confident Routine works that we’ll give you a full refund – no questions asked – if you’re unhappy with your first package.

COLOR TREATED HAIR

Our pH-balanced formula is perfect for all hair types, including color treated hair.

PLANT BASED

Our vegan formula is free of parabens, synthetic stabilizers, or color additives.

FREE SHIPPING

Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.

FREE OF HARMFUL CHEMICALS

Routine Shampoo & Conditioner are free of sulfates, parabens, propylene glycol, triclosan, and other gross ingredients. Simply put, we only make products we’d use on ourselves!

PEOPLE LOVE US

Check out some of the reviews below from real people just like you!

★★★★★

“Finally, a Shampoo and Conditioner set that I can use that works with my color treated hair and does not leave my scalp itching for days! Routine came highly recommended by someone I trust, and after just three uses, I saw an improvement in appearance and bounciness!”

– Julia R.

★★★★★

“This smells great and I’ve noticed quite a difference in my hair since I’ve been using this shampoo. I was skeptical buying this because I’ve bought so many different types of shampoo to strengthen hair and they never work! Routine Hair tames the frizziness and gives me a lot of volume. I recommend trying it and see if it works for use as well!”

– Patricia K.

★★★★★

“About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but it just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.”

– Emily S.

Weight .25 lbs
Shipping

Free shipping to all 50 states and Canada.

Ingredients:

Shampoo: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Tromethamine

Conditioner: Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Pisum Sativum (Pea) Peptide, Cetyl Hydroxyethylcellulose, Sodium Phytate, Organic Cocos Nucifera (Coconut) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Stearalkonium Chloride, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caffeine, Panthenol, Chondrus Crispus Extract, Biotin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pyrus Malus (Apple) Fruit Extract, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid

Size

Shampoo: 14oz; Conditioner: 14oz

SKU: N/A Category: