Shampoo & Conditioner
Routine Shampoo and Conditioner are scientifically formulated to end bad hair days by strengthening hair and reducing breakage
From: $29.99 / month
Safe · Simple · Effective
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
ARGAN OIL
Moisturizes hair and helps prevent breakage
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NETTLE OIL
Nourishes, balances and hydrates scalp

PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage
CAFFEINE
Increases circulation to the scalp
Safe · Simple · Effective
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
CAFFEINE
Stimulates hair follicles and boosts circulation
SAW PALMETTO
Natural DHT blocker that nourishes hair
PEA PEPTIDES
Protect cuticle against cracking and damage
APPLE FRUIT EXTRACT
Strengthens against breakage

NETTLE OIL
Nourishes, balances and hydrates scalp
BLACK SEED OIL
Moisturizes hair and keeps scalp healthy
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
AND MORE
DHT BLOCKING INGREDIENTS
Routine Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.
GUARANTEED TO WORK
We’re so confident Routine works that we’ll give you a full refund – no questions asked – if you’re unhappy with your first package.
COLOR TREATED HAIR
Our pH-balanced formula is perfect for all hair types, including color treated hair.
PLANT BASED
Our vegan formula is free of parabens, synthetic stabilizers, or color additives.
FREE SHIPPING
Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.
FREE OF HARMFUL CHEMICALS
Routine Shampoo & Conditioner are free of sulfates, parabens, propylene glycol, triclosan, and other gross ingredients. Simply put, we only make products we’d use on ourselves!
PEOPLE LOVE US
Check out some of the reviews below from real people just like you!
★★★★★
“Finally, a Shampoo and Conditioner set that I can use that works with my color treated hair and does not leave my scalp itching for days! Routine came highly recommended by someone I trust, and after just three uses, I saw an improvement in appearance and bounciness!”
– Julia R.
★★★★★
“This smells great and I’ve noticed quite a difference in my hair since I’ve been using this shampoo. I was skeptical buying this because I’ve bought so many different types of shampoo to strengthen hair and they never work! Routine Hair tames the frizziness and gives me a lot of volume. I recommend trying it and see if it works for use as well!”
– Patricia K.
★★★★★
“About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but it just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.”
– Emily S.
Weight | .25 lbs |
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Shipping | Free shipping to all 50 states and Canada. |
Ingredients: | Shampoo: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Tromethamine Conditioner: Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Pisum Sativum (Pea) Peptide, Cetyl Hydroxyethylcellulose, Sodium Phytate, Organic Cocos Nucifera (Coconut) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Stearalkonium Chloride, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caffeine, Panthenol, Chondrus Crispus Extract, Biotin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pyrus Malus (Apple) Fruit Extract, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid |
Size | Shampoo: 14oz; Conditioner: 14oz |
A LOT of hair growthI bought this with great skepticism like most of you. I was losing hair like CRAZY! I think it's a menopause thing or something but anyway it has stopped falling out. I hardly if ever have to clean my drain from the fuzzy monster. And I noticed this morning (I'm 3 months in now) that I have about 3 inches of baby hair growth coming in all over my head. A LOT of hair growth. I would HIGHLY recommend to anyone. I do let it sit in while I shave and shampoo every 2-3 days. The conditioner is powerful and you don't need much.
It's a WINNER!!! ♥ ♥ ♥ ♥All I can say is WOW!!! I have only used this wonderful shampoo for about a week. My hair on the top is very thin and you can see the scalp. This is scary for a woman! BUT.....from using this Routine shampoo every night for the past week, I can see black hairs growing in AND I can feel the stubbles where there wasn't any hair! This is AMAZING!!! I finally have hope and confidence that my hair is going to be beautiful again! AND this shampoo makes your hair so healthy, it's like someone polished every single strand of my hair. I am soooo extremely happy with this product! I am so glad I ordered this and let me tell ya....you have a consumer for life. Thank you so much! I am loving this shampoo! Please don't change a thing and please don't ever stop producing this fabulous product! It's a WINNER!!! ♥ ♥ ♥ ♥
AMAZING RESULTS: QUICKLYI was losing enough hair it effected my self esteem. Sorry, vain about my hair even at 74. So long story short, withing 3 weeks of using shampoo, conditioner and oil, my hair is not falling out. My shower and hairbrush are clean. This is pretty amazing and I've told all my friends. I liked the way the shampoo and conditioner left my hair and I am used to using expensive hair products. Again, 3 weeks and obvious results in less hair loss. Thank you for a product that does what it claims! Jill b
So far…SO GOOD!I received Routine about a month ago and I couldn’t wait to try it. I started to have symptoms of hair fall with a hysterectomy and hormone therapy. I desperately wanted to get my hair back to that thick pony tail I remember. So, after one month’s worth of use every other day, I’ve seen:
-New hair growth on the nape of my neck and upper forehead hairline.
-Increased manageability.
-Shine and luster.
-Softness with out being weighted down.
I use the shampoo and conditioner. They smell super good too! I will definitely stay on my Routine😊
Review After 5 Weeks of UseThere are people here who used Routine once and then decided it didn't work for them...That is just crazy, as no problem this serious is fixed in one day. I got Routine just over a month ago, because like you, I read the reviews and thought it could work on my hair to make it thicker and less brittle.
Here's how it went:
Day 1 - Eh. I tried this after working out and didn't love what it smelled like in my hand. Not that it smelled bad - it just didn't have much of a scent. I applied it to my hair and didn't see much of a difference.
Day 2 - 10. I used it three times during this period, and it left my hair looking nice and not greasy.
4 weeks later...
I LOVE THIS STUFF!!!!
My hair has volume - yeah - like a lot of volume. I use the shampoo and conditioner every 3-4 days and usually just let it sit while I shave my legs. Then I wash out. Before, I couldn't go more than 2 days before having to shampoo again. Now, I can go 4 days without issue. My hair looks great and bouncy instead of flat.
This didn't happen overnight. It took a few weeks of use in order to get the value from the product. To the people trying it for 20 seconds and giving up - you're not going to be happy with anything you use!
It is a fantastic product, and you should try it and give it a real chance.
My hair isn't perfect but it is starting to fill in, which feels amazing!
SAVED ME FROM COVID HAIR LOSSMy hair and I have always had a hate-hate relationship. It was always thin and tangly, and I didn't know what to do. Then, I got COVID and my hair started shedding. Like a lot of shedding. Have you guys had that? Just comes out in the shower and you don't even want to brush your hair because you know you'll lose so much.
I saw ads on Facebook for this shampoo all the time and thought it had to be such a scam and that it was just a way to get money out of people. After a bunch of "maybe I'll just try it and get scammed", I finally decided to purchase it. It had a 30 day return policy so I figured whatever, right?
After the first use I fell in love because of how soft my hair was! My horribly thin, lifeless, practically balding hair was puffy and bouncy. I had volume! Finally! It looked like I had a normal head of hair. After a few weeks of use, even the shedding stopped. I’m not usually a returning customer for this kind of stuff, but this one is a must!!! I don’t think I can live without it and I need a lifetime supply of Routine at my house. 100% entirely worth it.
shame on meTo be honest I ordered Routine with alot of scepticism. Well shame on me because this stuff is amazing. My hair has been falling out for a couple of years now and after a month of Routine I am hardly shedding at all. My hair feels cleaner and softer all together more healthy. I won't be buying anything else.
sooooo much new growthI have always had extra fine, thin hair... Like, you don't understand, it's horrible. My Stepmom did some looking around for something that would help me and came across these products. Y'all! I have sooooo much new growth, my hair is thicker and you can barely see my scalp anymore! My hairdresser noticed a huge difference in the month that I have been using this. I highly recommend these products to anyone with the same problem as me.
Love your product !I've been losing hair for over 10 years, I've spent hundreds of dollars on all sorts of products and disappointed by every one of them. About 5 months ago I saw your post on FB and what caught my eye first was the Rose Hips scent which I love. Then all the wholesome ingredients and fantastic price sold me. I couldn't go wrong, even if no change occurred I felt good with the quality and affordability. I love the lusciousness, my hair is smooth and silky. I added the serum to my routine, love that also. My hair has stopped shedding and is feeling thicker. I'm 71 and delighted with Routine Wellness products. You even have travel sizes which came in handy recently. Thank You 🤗
What a difference!I hesitantly bought Routine shampoo and conditioner, having been disappointed by other products in the past. This one works!! I've been using it for about 2 months and am seeing a big difference in my hair. I had a hair appointment yesterday and my hair dresser of more than 20 years asked what I was doing differently because she noticed such an improvement in my hair. I have had multiple people (friends and family) comment on my hair in the past couple of weeks, telling me that it's looking healthy and shiny.
I've always had baby fine hair, and not much of it. Over the past few years I have had lots of shedding and was constantly cleaning hair out of my hairbrush. I was beginning to see a lot of scalp through my hair. Well, that's all changed! My hair feels thicker and fuller and I am seeing less scalp. It's shiny and softer, too. I've always had to wash my hair every day, but I have actually been able to skip a day recently, and still look good! And I am seeing very little hair in my brush. I'm a believer.
RoutineI went to my hair salon she is amazed at my hair I have growth and she only has to barely trim ends. Usually she has to take over an inch due to damage and breakage and she is so totally amazed at how my hair is growing!
I love this shampoo and conditioner ❤️
The Best!My hair is fine and has started to thin and become sparse in the last few years. I have tried dozens of shampoo and conditioners for thinning hair. Routine made my hair look thick and bouncy like it did 30 years ago. Thank you Routine for giving me back the beautiful mane of hair I had in my 20's.
Love itI was using Oplex shampoo and conditioner and it was ok. But then I seen an ad for Routine. I decided to take a chance and try it.
I absolutely love both. I started noticing the softness in my hair after 2 washings. I don't wash my hair everyday and it stays soft in between washings. I actually just asked
my husband to touch my hair last night to feel how soft it is. I am very much pleased with Routine. So glad it wasn't wasted money. Again, all I can say is I LOVE IT!!
Finally!!!I've been looking for something to thicken my hair for several months now since I got COVID and started losing more hair.
Routine Shampoo and Conditioner are absolutely amazing. First, they do not weigh down or dry out your hair. Already, this is better than 90% of the competitors. Second, they actually do work. My hair is thicker and more voluminous for sure. I have less shedding and more confidence about the way I look.
Why was it so hard to find something that ACTUALLY WORKED?
Unbelievable!!!These products are fantastic and I'm sorry that I waited so long to have purchased the shampoo and conditioner. The results are really worth it.
Did not work for meAll I can say about this product is buyer beware. Both the shampoo amd conditioner prodects left my hait smelling great. However I am experiencing an increase in breakage with this product. I am seeing more hair leave my head than I did with my previous shampoo and conditioner. As a result, I will not be a continuing customer.
Less shedding for my husband and meI have been concerned about my hair thinning and shedding. I noticed it’s really thinned out on top. I had been using Keranique shampoo and conditioner. They did help but not enough. I googled the top 5 shampoos for women over 65 with thinning and shedding hair. Routine was the number one choice. Both my husband and I have been using both shampoo and conditioner for a few weeks and we are both satisfied so far. There is less shedding and my hair is easier to manage. It soft and lustrous. So far I’m very satisfied.
Best shampoo/conditioner I've foundI've been using Routine for about a month. My family and I have noticed my hair is fuller and more manageable. I love it.
Best shampoo and conditionerI saw it online and I thought I would give it a try and I have been using it for a week and Routine is the best I have found out there I have spent a lot of money on hair products and would encourage everyone who has had a bad hair day to give it a try I have to say Routine is F--king Awesome I love it !
Saved My Hair + new Hair everywhere!I have been using Routine since mid April and I absolutely love it! I got really sick in January of this year which caused my hair to fall out in large patches. I seriously thought I was eventually going to be bald, so I started researching solutions before it was too late. I’m thrilled at just how much this product saved my hair! I have noticed little baby hairs growing everywhere and my hair seems to have more bounce and shine. This will be the only hair care product that I will ever need!
Routine ProductThis is the first time that I tried this hair product. I saw it advertised and thought since my hair was so fine I would give it a try. I like the way the shampoo makes my hair feel and the control when styling. Still in the beginning stages so will hold off on stating how it helps hair regrowth. But overall satisfied with the initial results.
Disappointed. I've been using Routine shampoo and conditioner for 4 months. Although the products are ok, my hair hasn't gotten any thicker, and it continues to fall out at the same rate as any other products I've used in the past. I really wanted to like these products, but I won't be renewing since they don't work for me.
LOVE ITI love Routine Shampoo and conditioner. I have tried many different shampoos for thinning hair and some where okay. I usually do not like conditions because they weigh my hair down. But I noticed a difference after first shampoo and using conditioner. I love the way it makes my hair feel fuller. The conditioner did not weigh my hair down at all. I highly recommend Routine Shampoo and Conditioner for someone with thin or thinning hair.
Not losing hair anymoreMy hair never looked so nice since using Routine Shampoo & Conditioner. My Curls are soft, bouncy and full of body with little frizz. My hair has always been thin at scalp area, but not now. Loss of hair has improved so much. I love Routine and will continue to use
Routine is a good shampoo and conditioner which I will continue using for now. The hair loss has slowd down but I will say it's been about 2 months for me. It takes a long time to notice any difference. I don't think it's a tremendous difference but any little bit helps. In the shower I notice less hair loss. But when I comb out my hair, I still have quite a bit.
It does have nice ingredients, doesn't lather a whole lot but still leaves your hair feeling nice and soft and clean.