4.66 out of 5 based on 4317 customer ratings
(4317 customer reviews )
 
 
 
 
 
4.66 out of 5 based on 4317 customer ratings
(4317 customer reviews )

Shampoo & Conditioner

Routine Shampoo and Conditioner are scientifically formulated to end bad hair days by strengthening hair and reducing breakage

From: $29.99 / month

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Mild and fresh, this is our most popular scent
Fragrance free, but with slight hints of tea tree essential oil
Slightly herbal with undertones of fresh basil and ripe avocado
Mild with crisp notes of fresh cucumber and eucalyptus
Tropical notes of summer coconuts with sweet vanilla undertones
Bright citrus with earthy, cedar undertones
Peak summer blossom wildflowers with hints of graceful jasmine

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FORMULATED FOR THINNING HAIR

INCREASES HAIR MOISTURE AND STRENGTH

SAFE FOR COLOR TREATED HAIR

FAST & FREE SHIPPING

NEVER TESTED ON ANIMALS

MONEY BACK GUARANTEE

People Love us

Rated 4.66 out of 5 stars

4317 reviews
Average Review
(4317 reviews) 4.66 out of 5 stars
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4317 reviews for Shampoo & Conditioner

  1. VERIFIED PURCHASE
    5 out of 5

    A LOT of hair growthI bought this with great skepticism like most of you. I was losing hair like CRAZY! I think it's a menopause thing or something but anyway it has stopped falling out. I hardly if ever have to clean my drain from the fuzzy monster. And I noticed this morning (I'm 3 months in now) that I have about 3 inches of baby hair growth coming in all over my head. A LOT of hair growth. I would HIGHLY recommend to anyone. I do let it sit in while I shave and shampoo every 2-3 days. The conditioner is powerful and you don't need much.

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  2. VERIFIED PURCHASE
    5 out of 5

    It's a WINNER!!! ♥ ♥ ♥ ♥All I can say is WOW!!! I have only used this wonderful shampoo for about a week. My hair on the top is very thin and you can see the scalp. This is scary for a woman! BUT.....from using this Routine shampoo every night for the past week, I can see black hairs growing in AND I can feel the stubbles where there wasn't any hair! This is AMAZING!!! I finally have hope and confidence that my hair is going to be beautiful again! AND this shampoo makes your hair so healthy, it's like someone polished every single strand of my hair. I am soooo extremely happy with this product! I am so glad I ordered this and let me tell ya....you have a consumer for life. Thank you so much! I am loving this shampoo! Please don't change a thing and please don't ever stop producing this fabulous product! It's a WINNER!!! ♥ ♥ ♥ ♥

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  3. VERIFIED PURCHASE
    5 out of 5

    AMAZING RESULTS: QUICKLYI was losing enough hair it effected my self esteem. Sorry, vain about my hair even at 74. So long story short, withing 3 weeks of using shampoo, conditioner and oil, my hair is not falling out. My shower and hairbrush are clean. This is pretty amazing and I've told all my friends. I liked the way the shampoo and conditioner left my hair and I am used to using expensive hair products. Again, 3 weeks and obvious results in less hair loss. Thank you for a product that does what it claims! Jill b

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  4. VERIFIED PURCHASE
    5 out of 5

    So far…SO GOOD!I received Routine about a month ago and I couldn’t wait to try it. I started to have symptoms of hair fall with a hysterectomy and hormone therapy. I desperately wanted to get my hair back to that thick pony tail I remember. So, after one month’s worth of use every other day, I’ve seen:
    -New hair growth on the nape of my neck and upper forehead hairline.
    -Increased manageability.
    -Shine and luster.
    -Softness with out being weighted down.
    I use the shampoo and conditioner. They smell super good too! I will definitely stay on my Routine😊

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  5. VERIFIED PURCHASE
    5 out of 5

    Review After 5 Weeks of UseThere are people here who used Routine once and then decided it didn't work for them...That is just crazy, as no problem this serious is fixed in one day. I got Routine just over a month ago, because like you, I read the reviews and thought it could work on my hair to make it thicker and less brittle.

    Here's how it went:

    Day 1 - Eh. I tried this after working out and didn't love what it smelled like in my hand. Not that it smelled bad - it just didn't have much of a scent. I applied it to my hair and didn't see much of a difference.

    Day 2 - 10. I used it three times during this period, and it left my hair looking nice and not greasy.

    4 weeks later...

    I LOVE THIS STUFF!!!!

    My hair has volume - yeah - like a lot of volume. I use the shampoo and conditioner every 3-4 days and usually just let it sit while I shave my legs. Then I wash out. Before, I couldn't go more than 2 days before having to shampoo again. Now, I can go 4 days without issue. My hair looks great and bouncy instead of flat.

    This didn't happen overnight. It took a few weeks of use in order to get the value from the product. To the people trying it for 20 seconds and giving up - you're not going to be happy with anything you use!

    It is a fantastic product, and you should try it and give it a real chance.

    My hair isn't perfect but it is starting to fill in, which feels amazing!

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  6. VERIFIED PURCHASE
    5 out of 5

    SAVED ME FROM COVID HAIR LOSSMy hair and I have always had a hate-hate relationship. It was always thin and tangly, and I didn't know what to do. Then, I got COVID and my hair started shedding. Like a lot of shedding. Have you guys had that? Just comes out in the shower and you don't even want to brush your hair because you know you'll lose so much.

    I saw ads on Facebook for this shampoo all the time and thought it had to be such a scam and that it was just a way to get money out of people. After a bunch of "maybe I'll just try it and get scammed", I finally decided to purchase it. It had a 30 day return policy so I figured whatever, right?

    After the first use I fell in love because of how soft my hair was! My horribly thin, lifeless, practically balding hair was puffy and bouncy. I had volume! Finally! It looked like I had a normal head of hair. After a few weeks of use, even the shedding stopped. I’m not usually a returning customer for this kind of stuff, but this one is a must!!! I don’t think I can live without it and I need a lifetime supply of Routine at my house. 100% entirely worth it.

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  7. VERIFIED PURCHASE
    5 out of 5

    shame on meTo be honest I ordered Routine with alot of scepticism. Well shame on me because this stuff is amazing. My hair has been falling out for a couple of years now and after a month of Routine I am hardly shedding at all. My hair feels cleaner and softer all together more healthy. I won't be buying anything else.

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  8. VERIFIED PURCHASE
    5 out of 5

    sooooo much new growthI have always had extra fine, thin hair... Like, you don't understand, it's horrible. My Stepmom did some looking around for something that would help me and came across these products. Y'all! I have sooooo much new growth, my hair is thicker and you can barely see my scalp anymore! My hairdresser noticed a huge difference in the month that I have been using this. I highly recommend these products to anyone with the same problem as me.

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  9. VERIFIED PURCHASE
    5 out of 5

    Significant Reduction in Hair LossI have been using this product for approximately 1.5 months, and it has significantly reduced my hair loss. I especially like the conditioner, as it makes my hair feel very soft and luxurious. I don’t need to use too much of the product to get the benefits either. I would recommend this product for anybody who is struggling with hair loss, or who just wants to have some really nice looking .

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  10. VERIFIED PURCHASE
    4 out of 5

    Great shampooThis makes my hair so soft and manageable. I really like this product.

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  11. VERIFIED PURCHASE
    5 out of 5

    Great So FarI've used Routine for a couple of months now. Routine was recommended by a family member who is also using it. I use it twice a week to help by baby fine hair and can tell that it is helping. Hoping for long term results. I would recommend trying this shampoo.

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  12. VERIFIED PURCHASE
    5 out of 5

    Excellant resultsIn just two weeks, my hair has been completely changed. It's healthy and thick. What a difference this shampoo and serum made. Will continue using forever. Thanks for making such a superior product and making it affordable.

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  13. VERIFIED PURCHASE
    5 out of 5

    Thinning hairI don’t wash my hair everyday. What I do use I love! My hairdresser did say my hair is getting thicker. I’m pleased with this shampoo and conditioner. Will order again when I need to!

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  14. VERIFIED PURCHASE
    5 out of 5

    Love it !I used Routine for the first time last month and my plan is to continue! I love the smell and it makes my hair feel great! The conditioner is a great detangler and is probably the best I’ve ever used

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  15. VERIFIED PURCHASE
    5 out of 5

    GreatMy hair is naturally thin and looks like balding is specific areas. Since switching to routine my hair is thicker and looks and feels healthy. I love this shampoo.

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  16. VERIFIED PURCHASE
    5 out of 5

    LoveWell I first noticed that my hair was coming out when I washed it. I noticed some balding areas near the temple sides. I thought it could be from dying my hair for years especially since those areas would get a good bi of the coloring. I saw some remarks about women and thinning hair. They reviewed several products so I decided to try Routine. The shampoo is amazing as it takes just a small amount of shampoo to lather up. The conditioner makes my hair so soft!! I haven't used it enough to really say that my hair has stopped coming out, or I haven't inspected my scalp to see if any hairs have started growing . I think I would need more time for that. I do love the softness of both the shampoo and conditioner!

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  17. VERIFIED PURCHASE
    4 out of 5

    So far so good!Been using the S&C for a few weeks now. Makes my hair feel amazing. Soft and healthy and the fragrance is light. As for noticing hair growth..... Not yet, but I knew this was going to take time. I have the pre menopause thinning 😭😭 so I don't know if anything will help. Will you try this product for a few months.

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  18. VERIFIED PURCHASE
    5 out of 5

    More volumeBeing in my 80's, I was getting thin on top. Since using Routine only about five times, I can tell
    hair has more volume. Love the Wildfire and Jasmine as it is very suttle. My scalp feels much more
    nourished. Might try another scent next time, and there will be a next time as I'm so impressed.
    I was using just shampoos that were on sale at the time. Have partial bottle of Garnier Fructis that is last used.

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  19. VERIFIED PURCHASE
    5 out of 5

    Fantastic hair product!I was having sever hair loss after I had surgery. Every time I would wash my hair, the hair loss was terrible and I knew I had to do something. I did research and found the reviews of Routine very positive compared to other products. I made my purchase and bought the shampoo and conditioner with the rose hips scent.
    Within 2 weeks the shedding almost stopped completely and I could see new hair growth around my hairline.
    I am now 9 months in using Routine and my hair is wonderful. A lot of new hair growth continues and my hair feels great.
    A few tips, try not to wash your hair everyday, I can usually get away with every 4 days. To keep your blowout looking fresh, if you can, put your hair on top of your head with a scrunchie ( not a hair band, that will cause breakage), sleep on a satin pillow case or wrap your hair in a silk scarf at night.
    You can refresh your hair with dry shampoo, plenty of choices out there. My choice is Kenra dry shampoo, this works with my hair and does not leave any residue.
    I don’t use this everyday, but if my hair needs a little pick me up I will spray this on my roots.
    I really can’t say enough about this product and tell everyone I know how good it really is. I know this is a little pricey ( great products usually are) however, Routine is very concentrated, therefore you do not need a lot of product when you do shampoo and condition.
    You will be amazed with how well your hair comes back to life! Try it today.
    Disclosure- I have not been paid for my review, just love the product.

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  20. VERIFIED PURCHASE
    5 out of 5

    I'm really loving it!I am 61 years old and mostly course thick gray hair that is colored. My head was sensitive to the color I was getting at the salon several years ago, and bought some color from a health food store where I shop. My hairdresser was surprised how well it colored and stayed. I now order my color directly from the manufacture and they mix a special blend for me. They highly recommend their shampoo and conditioner due to the ingredients that works well with their color. So I have been using their shampoo ever since. Its been several years now. I have noticed over the past several years that my hair on top is thinning. My hair has always been thick. My hairdresser is who told me about Routine and how great is was on another client. Her client had told her about it. I came home and looked up Routine. I needed to put an order in for my hair color and I asked the girl there if she thought it would be okay with their color. She said "I'm looking it up right now." Her response "Hmmm sounds pretty good, yes it has no stuff that would strip out the color. Matter of fact I just might try it myself!" So that's how I started my first Routine order. I think I have been using it now for about 6-7 weeks and I'm loving it. My hair is softer than ever. I always wash my hair every other day. I have been using the serum on crown of my head that night before washing. My Mom said maybe I should try it and I said let me see how I like it first. My hair dresser noticed how soft and nice it was. Its more manageable, has bounce and body that was missing before. My hair feels thicker and is easy to style. I was actually getting ready to place my second order as I do not want to run out before getting my next order. I'm going to order some for my Mom too! Thank you for making such a good and healthy product. Happy hair, happy girl! :)

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  21. VERIFIED PURCHASE
    3 out of 5

    New userI have lived with Trichotillomania (compulsive hair pulling) since I was 11 years old. I am now 72. With help from therapy and supportive family, I stopped pulling in the early 2000s. My follicles are so damaged that I didn't think I could ever grow hair again. In the past 5 years I started to see very moderate hair regrowth, so I started using Nixon hair products and hair skin and nail vitamins. I also used minoxidil several times, but it is messy and leaves hair greasy and makes my scalp itch. I have had moderate improvement. After reading reviews on Routine hair products, I decided to give it a try. I've only been using it for a few weeks, so no results on hair regrowth yet. I am pleased with how my hair feels and it does help control the old lady gray hair frizzies. It is quite expensive, so I'm not sure I can afford to keep using it for an extended period of time. It would be nice to experience life without wigs or scarves.

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  22. VERIFIED PURCHASE
    5 out of 5

    Very ImpressedSo far , I’m very impressed by the shampoo and conditioner.
    I’ve used this only a few times and my hair is soft and fuller.
    I’m praying it’s helps growth too. I will type in a month or two . Great shampoo no matter what. !!

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  23. VERIFIED PURCHASE
    4 out of 5

    Likely a five star - TBDAlready seeing far less hair in the shower drain and on my swiffer. My hair simply "feels" better. Stay tuned - this bodes well!!

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  24. VERIFIED PURCHASE
    5 out of 5

    Amazing shampoo!I was losing a LOT of hair, without understanding the reason, maybe hormonal, Covid? I don't know, but I was really worried. I heard about this product on Facebook so I decided to buy it.
    I don't know how, but the hair loss stopped almost instantly and , I started to see baby hairs growing. I will continue buying it without hesitation. It was an incredible discovery.!!

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  25. VERIFIED PURCHASE
    5 out of 5

    My hair feels and looks healthy!I was using Purology recommended by my friend. However when I would use the conditioner I would lose globs on globs of hair and my hair would be super tangled no matter what I did. It was always a snarly mess which made me lose even more hair. Since using Routine I lose less hair and my hair doesn’t look frizzy or dry anymore. It’s easier to comb through now and my hair feels very moisturised. I love routine!

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Add a review

Proven · Clean · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

ARGAN OIL
Moisturizes hair and helps prevent breakage

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NETTLE OIL
Nourishes, balances and hydrates scalp

PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp

 

NIACINAMIDE
Helps circulate key nutrients to hair and scalp

 

SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage

 

CAFFEINE
Increases circulation to the scalp

Proven · Clean · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

CAFFEINE
Stimulates hair follicles and boosts circulation

 

SAW PALMETTO
Natural DHT blocker that nourishes hair

 

PEA PEPTIDES
Protect cuticle against cracking and damage

 

APPLE FRUIT EXTRACT
Strengthens against breakage

NETTLE OIL
Nourishes, balances and hydrates scalp

 

BLACK SEED OIL
Moisturizes hair and keeps scalp healthy

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NIACINAMIDE
Helps circulate key nutrients to hair and scalp

 

AND MORE

DHT BLOCKING INGREDIENTS

Routine Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.

GUARANTEED TO WORK

We’re so confident Routine works that if you’re unhappy with your first purchase, we’ll take the product back within 30 days (we’ll even cover the cost of return shipping).

COLOR TREATED HAIR

Our pH-balanced formula is perfect for all hair types, including color treated hair.

PLANT BASED

Our vegan formula is free of parabens, synthetic stabilizers, or color additives.

FREE SHIPPING

Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.

FREE OF HARMFUL CHEMICALS

Routine Shampoo & Conditioner are free of sulfates, parabens, propylene glycol, triclosan, and other gross ingredients. Simply put, we only make products we’d use on ourselves!

PEOPLE LOVE US

Check out some of the reviews below from real people just like you!

★★★★★

“Finally, a Shampoo and Conditioner set that I can use that works with my color treated hair and does not leave my scalp itching for days! Routine came highly recommended by someone I trust, and after just three uses, I saw an improvement in appearance and bounciness!”

– Julia R.

★★★★★

“This smells great and I’ve noticed quite a difference in my hair since I’ve been using this shampoo. I was skeptical buying this because I’ve bought so many different types of shampoo to strengthen hair and they never work! Routine Hair tames the frizziness and gives me a lot of volume. I recommend trying it and see if it works for use as well!”

– Patricia K.

★★★★★

“About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but it just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.”

– Emily S.

Weight .25 lbs
Shipping

Free shipping to all 50 states and Canada.

Ingredients:

Shampoo: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Tromethamine, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract.

Conditioner: Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Pisum Sativum (Pea) Peptide, Cetyl Hydroxyethylcellulose, Sodium Phytate, Organic Cocos Nucifera (Coconut) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Stearalkonium Chloride, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caffeine, Panthenol, Chondrus Crispus Extract, Biotin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pyrus Malus (Apple) Fruit Extract, Citric Acid, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate.
Our scented products include a proprietary blend of oils. Due to FDA recommendations, we use the term fragrance to refer to these oils.

Size

Shampoo: 14oz; Conditioner: 14oz

SKU: N/A Category: