Shampoo & Conditioner
Routine Shampoo and Conditioner are scientifically formulated to end bad hair days by strengthening hair and reducing breakage
From: $29.99 / month
Proven · Clean · Effective
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
ARGAN OIL
Moisturizes hair and helps prevent breakage
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NETTLE OIL
Nourishes, balances and hydrates scalp
PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage
CAFFEINE
Increases circulation to the scalp
Proven · Clean · Effective
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
CAFFEINE
Stimulates hair follicles and boosts circulation
SAW PALMETTO
Natural DHT blocker that nourishes hair
PEA PEPTIDES
Protect cuticle against cracking and damage
APPLE FRUIT EXTRACT
Strengthens against breakage
NETTLE OIL
Nourishes, balances and hydrates scalp
BLACK SEED OIL
Moisturizes hair and keeps scalp healthy
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
AND MORE
DHT BLOCKING INGREDIENTS
Routine Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.
GUARANTEED TO WORK
We’re so confident Routine works that if you’re unhappy with your first purchase, we’ll take the product back within 30 days (we’ll even cover the cost of return shipping).
COLOR TREATED HAIR
Our pH-balanced formula is perfect for all hair types, including color treated hair.
PLANT BASED
Our vegan formula is free of parabens, synthetic stabilizers, or color additives.
FREE SHIPPING
Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.
FREE OF HARMFUL CHEMICALS
Routine Shampoo & Conditioner are free of sulfates, parabens, propylene glycol, triclosan, and other gross ingredients. Simply put, we only make products we’d use on ourselves!
PEOPLE LOVE US
Check out some of the reviews below from real people just like you!
★★★★★
“Finally, a Shampoo and Conditioner set that I can use that works with my color treated hair and does not leave my scalp itching for days! Routine came highly recommended by someone I trust, and after just three uses, I saw an improvement in appearance and bounciness!”
– Julia R.
★★★★★
“This smells great and I’ve noticed quite a difference in my hair since I’ve been using this shampoo. I was skeptical buying this because I’ve bought so many different types of shampoo to strengthen hair and they never work! Routine Hair tames the frizziness and gives me a lot of volume. I recommend trying it and see if it works for use as well!”
– Patricia K.
★★★★★
“About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but it just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.”
– Emily S.
| Weight | .25 lbs |
|---|---|
| Shipping | Free shipping to all 50 states and Canada. |
| Ingredients: | Shampoo: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Tromethamine Conditioner: Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Pisum Sativum (Pea) Peptide, Cetyl Hydroxyethylcellulose, Sodium Phytate, Organic Cocos Nucifera (Coconut) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Stearalkonium Chloride, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caffeine, Panthenol, Chondrus Crispus Extract, Biotin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pyrus Malus (Apple) Fruit Extract, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid |
| Size | Shampoo: 14oz; Conditioner: 14oz |
A LOT of hair growthI bought this with great skepticism like most of you. I was losing hair like CRAZY! I think it's a menopause thing or something but anyway it has stopped falling out. I hardly if ever have to clean my drain from the fuzzy monster. And I noticed this morning (I'm 3 months in now) that I have about 3 inches of baby hair growth coming in all over my head. A LOT of hair growth. I would HIGHLY recommend to anyone. I do let it sit in while I shave and shampoo every 2-3 days. The conditioner is powerful and you don't need much.
It's a WINNER!!! ♥ ♥ ♥ ♥All I can say is WOW!!! I have only used this wonderful shampoo for about a week. My hair on the top is very thin and you can see the scalp. This is scary for a woman! BUT.....from using this Routine shampoo every night for the past week, I can see black hairs growing in AND I can feel the stubbles where there wasn't any hair! This is AMAZING!!! I finally have hope and confidence that my hair is going to be beautiful again! AND this shampoo makes your hair so healthy, it's like someone polished every single strand of my hair. I am soooo extremely happy with this product! I am so glad I ordered this and let me tell ya....you have a consumer for life. Thank you so much! I am loving this shampoo! Please don't change a thing and please don't ever stop producing this fabulous product! It's a WINNER!!! ♥ ♥ ♥ ♥
AMAZING RESULTS: QUICKLYI was losing enough hair it effected my self esteem. Sorry, vain about my hair even at 74. So long story short, withing 3 weeks of using shampoo, conditioner and oil, my hair is not falling out. My shower and hairbrush are clean. This is pretty amazing and I've told all my friends. I liked the way the shampoo and conditioner left my hair and I am used to using expensive hair products. Again, 3 weeks and obvious results in less hair loss. Thank you for a product that does what it claims! Jill b
So far…SO GOOD!I received Routine about a month ago and I couldn’t wait to try it. I started to have symptoms of hair fall with a hysterectomy and hormone therapy. I desperately wanted to get my hair back to that thick pony tail I remember. So, after one month’s worth of use every other day, I’ve seen:
-New hair growth on the nape of my neck and upper forehead hairline.
-Increased manageability.
-Shine and luster.
-Softness with out being weighted down.
I use the shampoo and conditioner. They smell super good too! I will definitely stay on my Routine😊
Review After 5 Weeks of UseThere are people here who used Routine once and then decided it didn't work for them...That is just crazy, as no problem this serious is fixed in one day. I got Routine just over a month ago, because like you, I read the reviews and thought it could work on my hair to make it thicker and less brittle.
Here's how it went:
Day 1 - Eh. I tried this after working out and didn't love what it smelled like in my hand. Not that it smelled bad - it just didn't have much of a scent. I applied it to my hair and didn't see much of a difference.
Day 2 - 10. I used it three times during this period, and it left my hair looking nice and not greasy.
4 weeks later...
I LOVE THIS STUFF!!!!
My hair has volume - yeah - like a lot of volume. I use the shampoo and conditioner every 3-4 days and usually just let it sit while I shave my legs. Then I wash out. Before, I couldn't go more than 2 days before having to shampoo again. Now, I can go 4 days without issue. My hair looks great and bouncy instead of flat.
This didn't happen overnight. It took a few weeks of use in order to get the value from the product. To the people trying it for 20 seconds and giving up - you're not going to be happy with anything you use!
It is a fantastic product, and you should try it and give it a real chance.
My hair isn't perfect but it is starting to fill in, which feels amazing!
SAVED ME FROM COVID HAIR LOSSMy hair and I have always had a hate-hate relationship. It was always thin and tangly, and I didn't know what to do. Then, I got COVID and my hair started shedding. Like a lot of shedding. Have you guys had that? Just comes out in the shower and you don't even want to brush your hair because you know you'll lose so much.
I saw ads on Facebook for this shampoo all the time and thought it had to be such a scam and that it was just a way to get money out of people. After a bunch of "maybe I'll just try it and get scammed", I finally decided to purchase it. It had a 30 day return policy so I figured whatever, right?
After the first use I fell in love because of how soft my hair was! My horribly thin, lifeless, practically balding hair was puffy and bouncy. I had volume! Finally! It looked like I had a normal head of hair. After a few weeks of use, even the shedding stopped. I’m not usually a returning customer for this kind of stuff, but this one is a must!!! I don’t think I can live without it and I need a lifetime supply of Routine at my house. 100% entirely worth it.
shame on meTo be honest I ordered Routine with alot of scepticism. Well shame on me because this stuff is amazing. My hair has been falling out for a couple of years now and after a month of Routine I am hardly shedding at all. My hair feels cleaner and softer all together more healthy. I won't be buying anything else.
sooooo much new growthI have always had extra fine, thin hair... Like, you don't understand, it's horrible. My Stepmom did some looking around for something that would help me and came across these products. Y'all! I have sooooo much new growth, my hair is thicker and you can barely see my scalp anymore! My hairdresser noticed a huge difference in the month that I have been using this. I highly recommend these products to anyone with the same problem as me.
Routine wellness shampooI bought this Shampoo and Conditioner for my nieces. They absolutely LOVE IT!! Their hair loves this shampoo and conditioner!! The smell is a clean light fragrance... very nice. A+ !!
This product worksDue to age, menopause and COVID my hair was getting thinner, brittle and breaking. I started using Routine shampoo and conditioner 10 months ago. My hair has returned to normal. I have more volume and my hair is soft and manageable. I constantly see new hair growth. I used to wash my hair everyday but after using this product you only have to wash your hair every 3-4 days. You only have to use a small amount when you wash your hair so it will last you a long time. It is really not that expensive compared to other products out there. I highly recommend this product to everyone and will continue to use it. Thank you for creating something that actually works!
Very impressedLove it. I ordered the serum and the shampoo. Very impressed!
stays nice longerHave been using Routine shampoo and conditioner for three weeks. My hair seems to stay and look clean longer. I'm also shampooing and conditioning twice a week.
First time customerI was looking for a shampoo & conditioner to help with hair falling every time I brush or shower. Lots of it.
I tried many brands but none worked.
It’s been a little over one month and I see less hair strands on my hairbrush and when showering. So far so good. I’m excited to see what the following months will be like for new hair growth.
SO FAR - A BIG NOTICEABLE DIFFERENCEI have been losing my hair for years! First slowly so that I didn’t even notice and then started about a year ago wear fistful in the shower and outside the shower. All over my house and cars. Had to be careful when cooking to keep it out of the ingredients being used in recipes! GROSS!
I used to have about a 3” ponytail and lately maybe 1/2 - 3/4” is I’ve had but I can feel it starting to come back in! My hair has always grown super fast and I’m so happy! I’ve been using Routine for 2 months and will use it FOREVER!!
P.S. Can we have sales or reduce the price a little. I feel sorry for people who need it but can’t afford. What can they do?
Love itI was losing my hair after getting Covid. It was breaking off and getting thin, to the point that I would have to clean out the drain in my shower and bathroom sink every day. I did a bunch of research and found your product. Decided to try. Within 3 weeks, the drain was empty and so was the bathroom sink. My hair looks and feels fuller, and I can go 3 days between shampooing. I was at my 45th class reunion and was sitting with a group of girls. One of the girls mentioned how she was having the same issues I was having. I shared with everyone my results from your product. 3 of the 5 girls text me the next day to get the website to order. I can't wait to hear what they have to share about their experience after 30 days of using your products.
I decided to try Routine because I have been experiencing thinning of my hair and I saw that this product can help with that. I have been using for about a month now, I can feel my pony tail is a little thicker. I also love the smell and love the conditioner as well! Thank you :)
Great findROUTINE shampoo and conditioner smells great, love the leather, my hair seems fuller, and I really can't say enough.
I've tried every shampoo you have ever heard of.
I will be buying more when this one runs out!!
Very gratefulSo far, I really like Routine. My hair was falling out in a large wad each time I would wash it. After about four weeks of using Routine twice a week, the wad of hair that comes out has gotten smaller and smaller. I am very grateful for this.
thicker hairLove routine shampoo and conditioner! It has definitely made my hair thicker! It also smells so good! I will buy it again!
Impressed with Routine Shampoo and ConditionerMy hair is thin and dry. I only wash it twice a week to try to avoid more dryness. After the first tryout of Routine product, I noticed my hair not so fly-away and dry. I'm not losing so much hair after washing. I am very happy with the results.
Great productI recently switched from Bosley to Routine and love it. It makes my hair feel thicker and stronger. I'm using the cucumber scent and will definitely continue to use this product
NEW HAIR GROWTHI had never heard about this product before going to a California Hair Stylist. My daughter took me to her hair stylist for a cut and style. Her hair dresser is absolutely amazing (semi-retired, but still cutting hair for 43 yrs)! She recommended Routine (the same hair product she uses) because she noticed my extra fine, thinning hair, visibility of my entire scalp and losing hair after she shampooed.) She recommend using Routine, since I was a perfect candidate, and told me her story and results before and after using Routine hair products.. My daughter immediately ordered me the travel size Routine, along with a bottle of the serum to try.
3 months have passed and I am having AMAZING RESULTS! My hair is no longer falling out. My white hair is actually returning back to its natural brunette color. My hair is shiny, more manageable, not as frizzy (I like to use hot rollers), and I have NEW HAIR GROWTH all over my scalp. I see myself in the mirror and notice REMARKABLE CHANGES: more hair, full bodied hair, new hair growth, every time I style my hair. Although you may not have my same results I've experience, I know I will definitely not purchase any other hair products for myself except Routine from now on. Thank you for such a great product! The only regret I have is that I didn't find your product sooner.
Repeat customerI’ve been a Routine user for about a year with such good results I kind of forgot it was the shampoo. Hair loss was a thing of the past. Then I went on vacation for a week and was using hotel shampoo. I’m not sure if that caused it, or if it was the fact I got Covid, but my hair started falling out like mad. Just gobs of hair in my brush, in the drain and all over my clothes. So I got home and after two shampooings the hair loss has stopped. It will take some time to get my hair back into condition but at least I have a solution. I just placed an order that included the travel size! Also, just to mention, the price might seem kind of high, but not compared to some salon shampoos, plus it lasts a long time. I love the convenient pump as well.
My hair looks wonderfulIt helps my hair look fuller and healthy!
Not helping
I am 63. My hair has gotten thinner over the past 10 years or so I am assuming due to menopause. I have been using Routine for about 2 months. It has not helped at all. I am still losing more than I think I should in the shower and it feels thinner than before. I am going to give it another month and if things don't change I will be looking for something else.