Shampoo & Conditioner
Routine Shampoo and Conditioner are scientifically formulated to end bad hair days by strengthening hair and reducing breakage
From: $29.99 / month
Proven · Clean · Effective
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
ARGAN OIL
Moisturizes hair and helps prevent breakage
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NETTLE OIL
Nourishes, balances and hydrates scalp
PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage
CAFFEINE
Increases circulation to the scalp
Proven · Clean · Effective
Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
BIOTIN
Helps increase elasticity and maintain strong strands
CAFFEINE
Stimulates hair follicles and boosts circulation
SAW PALMETTO
Natural DHT blocker that nourishes hair
PEA PEPTIDES
Protect cuticle against cracking and damage
APPLE FRUIT EXTRACT
Strengthens against breakage
NETTLE OIL
Nourishes, balances and hydrates scalp
BLACK SEED OIL
Moisturizes hair and keeps scalp healthy
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
AND MORE
DHT BLOCKING INGREDIENTS
Routine Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.
GUARANTEED TO WORK
We’re so confident Routine works that if you’re unhappy with your first purchase, we’ll take the product back within 30 days (we’ll even cover the cost of return shipping).
COLOR TREATED HAIR
Our pH-balanced formula is perfect for all hair types, including color treated hair.
PLANT BASED
Our vegan formula is free of parabens, synthetic stabilizers, or color additives.
FREE SHIPPING
Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.
FREE OF HARMFUL CHEMICALS
Routine Shampoo & Conditioner are free of sulfates, parabens, propylene glycol, triclosan, and other gross ingredients. Simply put, we only make products we’d use on ourselves!
PEOPLE LOVE US
Check out some of the reviews below from real people just like you!
★★★★★
“Finally, a Shampoo and Conditioner set that I can use that works with my color treated hair and does not leave my scalp itching for days! Routine came highly recommended by someone I trust, and after just three uses, I saw an improvement in appearance and bounciness!”
– Julia R.
★★★★★
“This smells great and I’ve noticed quite a difference in my hair since I’ve been using this shampoo. I was skeptical buying this because I’ve bought so many different types of shampoo to strengthen hair and they never work! Routine Hair tames the frizziness and gives me a lot of volume. I recommend trying it and see if it works for use as well!”
– Patricia K.
★★★★★
“About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but it just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.”
– Emily S.
ASK US ANYTHING
We’re a small family owned business. Ask us anything, and you’ll get a response by real humans. We don’t have automated bots here.
Are Routine Wellness Shampoo & Conditioner safe for color treated hair?
Yes! Approximately 60% of our customers color treat or chemically treat their hair, so we knew it was important to get this right!
Are Routine Wellness Shampoo & Conditioner cruelty-free and vegan?
Routine Wellness Shampoo and Conditioner are cruelty-free, gluten-free, soy-free, and vegan :). They are also sulfate and SLS-free!
How often should I wash my hair with Routine Wellness Shampoo & Conditioner?
We recommend you wash your hair with Routine Wellness as frequently as you have been washing your hair with your previous shampoo and conditioner. That said, we recommend you wash at least twice a week.
Do I really need the conditioner?
Most people who choose to purchase shampoo only do so because they believe conditioner will weigh down their hair. We formulated Routine Wellness Conditioner to be really lightweight so it doesn’t weigh down your hair. In addition, our clinical results are based upon using both products together.
That said, about 30% of our customers purchase the shampoo alone!
| Weight | .25 lbs |
|---|---|
| Shipping | Free shipping to all 50 states and Canada. |
| Ingredients: | Shampoo: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Tromethamine, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract. Conditioner: Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Pisum Sativum (Pea) Peptide, Cetyl Hydroxyethylcellulose, Sodium Phytate, Organic Cocos Nucifera (Coconut) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Stearalkonium Chloride, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caffeine, Panthenol, Chondrus Crispus Extract, Biotin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pyrus Malus (Apple) Fruit Extract, Citric Acid, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate. |
| Size | Shampoo: 14oz; Conditioner: 14oz |
A LOT of hair growthI bought this with great skepticism like most of you. I was losing hair like CRAZY! I think it's a menopause thing or something but anyway it has stopped falling out. I hardly if ever have to clean my drain from the fuzzy monster. And I noticed this morning (I'm 3 months in now) that I have about 3 inches of baby hair growth coming in all over my head. A LOT of hair growth. I would HIGHLY recommend to anyone. I do let it sit in while I shave and shampoo every 2-3 days. The conditioner is powerful and you don't need much.
It's a WINNER!!! ♥ ♥ ♥ ♥All I can say is WOW!!! I have only used this wonderful shampoo for about a week. My hair on the top is very thin and you can see the scalp. This is scary for a woman! BUT.....from using this Routine shampoo every night for the past week, I can see black hairs growing in AND I can feel the stubbles where there wasn't any hair! This is AMAZING!!! I finally have hope and confidence that my hair is going to be beautiful again! AND this shampoo makes your hair so healthy, it's like someone polished every single strand of my hair. I am soooo extremely happy with this product! I am so glad I ordered this and let me tell ya....you have a consumer for life. Thank you so much! I am loving this shampoo! Please don't change a thing and please don't ever stop producing this fabulous product! It's a WINNER!!! ♥ ♥ ♥ ♥
AMAZING RESULTS: QUICKLYI was losing enough hair it effected my self esteem. Sorry, vain about my hair even at 74. So long story short, withing 3 weeks of using shampoo, conditioner and oil, my hair is not falling out. My shower and hairbrush are clean. This is pretty amazing and I've told all my friends. I liked the way the shampoo and conditioner left my hair and I am used to using expensive hair products. Again, 3 weeks and obvious results in less hair loss. Thank you for a product that does what it claims! Jill b
So far…SO GOOD!I received Routine about a month ago and I couldn’t wait to try it. I started to have symptoms of hair fall with a hysterectomy and hormone therapy. I desperately wanted to get my hair back to that thick pony tail I remember. So, after one month’s worth of use every other day, I’ve seen:
-New hair growth on the nape of my neck and upper forehead hairline.
-Increased manageability.
-Shine and luster.
-Softness with out being weighted down.
I use the shampoo and conditioner. They smell super good too! I will definitely stay on my Routine😊
Review After 5 Weeks of UseThere are people here who used Routine once and then decided it didn't work for them...That is just crazy, as no problem this serious is fixed in one day. I got Routine just over a month ago, because like you, I read the reviews and thought it could work on my hair to make it thicker and less brittle.
Here's how it went:
Day 1 - Eh. I tried this after working out and didn't love what it smelled like in my hand. Not that it smelled bad - it just didn't have much of a scent. I applied it to my hair and didn't see much of a difference.
Day 2 - 10. I used it three times during this period, and it left my hair looking nice and not greasy.
4 weeks later...
I LOVE THIS STUFF!!!!
My hair has volume - yeah - like a lot of volume. I use the shampoo and conditioner every 3-4 days and usually just let it sit while I shave my legs. Then I wash out. Before, I couldn't go more than 2 days before having to shampoo again. Now, I can go 4 days without issue. My hair looks great and bouncy instead of flat.
This didn't happen overnight. It took a few weeks of use in order to get the value from the product. To the people trying it for 20 seconds and giving up - you're not going to be happy with anything you use!
It is a fantastic product, and you should try it and give it a real chance.
My hair isn't perfect but it is starting to fill in, which feels amazing!
SAVED ME FROM COVID HAIR LOSSMy hair and I have always had a hate-hate relationship. It was always thin and tangly, and I didn't know what to do. Then, I got COVID and my hair started shedding. Like a lot of shedding. Have you guys had that? Just comes out in the shower and you don't even want to brush your hair because you know you'll lose so much.
I saw ads on Facebook for this shampoo all the time and thought it had to be such a scam and that it was just a way to get money out of people. After a bunch of "maybe I'll just try it and get scammed", I finally decided to purchase it. It had a 30 day return policy so I figured whatever, right?
After the first use I fell in love because of how soft my hair was! My horribly thin, lifeless, practically balding hair was puffy and bouncy. I had volume! Finally! It looked like I had a normal head of hair. After a few weeks of use, even the shedding stopped. I’m not usually a returning customer for this kind of stuff, but this one is a must!!! I don’t think I can live without it and I need a lifetime supply of Routine at my house. 100% entirely worth it.
shame on meTo be honest I ordered Routine with alot of scepticism. Well shame on me because this stuff is amazing. My hair has been falling out for a couple of years now and after a month of Routine I am hardly shedding at all. My hair feels cleaner and softer all together more healthy. I won't be buying anything else.
sooooo much new growthI have always had extra fine, thin hair... Like, you don't understand, it's horrible. My Stepmom did some looking around for something that would help me and came across these products. Y'all! I have sooooo much new growth, my hair is thicker and you can barely see my scalp anymore! My hairdresser noticed a huge difference in the month that I have been using this. I highly recommend these products to anyone with the same problem as me.
Hair Growth After 1 MonthPrevious shampoo and conditioners were bought at the beauty shop I go to. And I wanted to try routine because I loved the promise for Fuller softer and hair growth. and routine definitely delivers. I love the way it makes my hair feel the fullness the softness and I’m believe that the hair growth is coming next. I’ve only used it for about one month but I know it’ll their hair growth as well. Love this product love love this product.
Full and Shiny!This Shampoo & Conditioner is by far the best I have used!! I was using Redkin for thin hair. It was alright but not the ending results I was looking for. I tried Routine and instantly fell in love with the product and also my hair. It is full, shinny and hasn't looked this good in years. My hair is mid-length, and somewhat oily and definitely thinning due to my age of 61. When my husband I go out he has always gotten all the comments of "you have beautiful hair". his is down to his belt, and yes he does have beautiful hair so I wanted to try something new to get those comments as well. And now I do!!!
The price is very reasonable and I will throw away all of the shampoo products I have in our shower and will never us another one as long as Routine continues this product.
Love my Hair!!!!
Love these ProductsReally saw a difference in my hair almost immediately. My hair seems thicker and love that! Found that a little conditioner goes a long way & shampoo lathers very well. I will be a return buyer & recommend this product for those with thinning hair!
Softer Longer and New Growth After 1 monthI have been losing my hair a lot these days. I've lost a substantial amount of weight. Then I'm hit with the starting of menopause! Ugh. My hair needed drastic help. It was dry, breaking, becoming very thin, falling out, and the list goes on. I was skeptic to try but was at my breaking point. I've tried a ton of other things with fail. Honestly after 2 weeks I noticed a difference. And now it's been just over a month. My hair is softer, longer, and I have new growth I can see. A small amount goes a long way. I've followed the directions and I honestly have nothing bad to say. Your product is helping me completely. My hair is definitely thanking you.
Routine shampoo and conditioner are great products.I've been using the product for a few weeks and it's been working for my hair. It's fuller and looking healthier in just this short time. I highly recommend both shampoo and conditioner.
Over a year subscribing and love it for my gray hair!!The Routine shampoo and conditioner are without question the best hair products I have ever found. After over a year of use, my hair is shinier bouncier, fuller and in great condition .
My hair is all gray now, but never looks yellow or brassy or dull. I get complements on the shine, and my hair stylist compliments me on how pretty my natural color and texture are!
Try it for 6 months and you'll never use anything else! Guaranteed. Excellent.
Thinning Stopped and So Much Regrowth!I wasn’t expecting much from this shampoo and conditioner as I had tried so many with none of the results they claimed. This product lived up to everything they said it would. My thinning, falling out hair has stopped falling out and I have so much regrowth. Even my hairdresser noticed a huge difference and asked what I had been using. I am a new customer for life!
Slowed Down Hair Loss A LotRoutine has helped slow down and stop hair thinning after high stress on my body. Hair is starting to come back in. A pleasant smell and great conditioner has me hooked on it.
It really works!I have been using Routine Wellness shampoo for over a year. When I got my hair cut a week ago, my stylist said I had two inches of new growth and asked me if something happened. I told her that I have been using Routine Wellness to promote new hair growth. I can testify that this product works! It also comes in a wide variety of great smelling scents. I highly recommend this product!
Excellent shampooI do enjoy this shampoo. My hair was thin and stringy pretty much all my life. As I'm getting older and trying to stop hair loss, I decided to google articles and blogs about the best shampoos for hair loss/regrowth and found one that listed Routine as #1 with pros and cons for each review. I made my switch from Head and Shoulders and now I no longer have to clean big globs of hair from the drain, just dime sized globs. My hair is thicker and longer, a real confidence booster. My only thing is I wish it were available on Amazon for the 2 day shipping but I can live with it. Can't wait to try a different scent, so many options. Thank you Routine for changing my life!
FANTASTIC!!!I am almost through my first shampoo and conditioner order. I absolutely love this product. It has completely altered my hair and scalp. It is back to healthy. It doesn't have a wax build up like other products. My hair is actually curlier than I thought. My 3 boys started using it as well(16,15,11) they have noticed a huge difference in their hair as well. Just ordered 4 more!
I don’t see my scalp anymore!I had gone through so many different products before I found Routine, no need for any more searching! I use the oil drops prior to washing my hair with the Routine shampoo and conditioner. I’ve used it now for about 4 weeks and already notice my hair is fuller, I don’t lose as much hair when I wash it and less hair loss on a daily basis. Thanks Routine! ❤️
The best shampooIt leaves my hair and scalp feeling fresh and clean, without added junk. It's the best I've ever used.
Some improvementLess breakage not seeing much thickness
Did nothing, waste of moneyI bought the shampoo, conditioner, and scalp oil and have been using it as directed. I’m almost out of product and I see no positive changes. My hair used to be soft before I used the product but it not thicker or fuller just coarse. I cannot recommend spending the money.
Healthier and works!After major surgery my hair was falling out. I tried a few different shampoos but nothing worked. Then I read about Routine & decided to give it a try. I’m so happy I did. My hair is healthier & feels great. Thank you for making a product that works
Soft HairI’ve been using Routine for about 3 months now and love it. The conditioner is especially great as I no longer need to use a leave after my shower to comb through my hair