4.71 out of 5 based on 1710 customer ratings
(1710 customer reviews )
 
 
 
 
 
4.71 out of 5 based on 1710 customer ratings
(1710 customer reviews )

Shampoo & Conditioner

Routine Shampoo and Conditioner are scientifically formulated to end bad hair days by strengthening hair and reducing breakage

From: $29.99 / month

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Mild and fresh, this is our most popular scent
Fragrance free, but with slight hints of tea tree essential oil
Slightly herbal with undertones of fresh basil and ripe avocado
Mild with crisp notes of fresh cucumber and eucalyptus

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FORMULATED FOR THINNING HAIR

INCREASES HAIR MOISTURE AND STRENGTH

SAFE FOR COLOR TREATED HAIR

FAST & FREE SHIPPING

NEVER TESTED ON ANIMALS

MONEY BACK GUARANTEE

People Love us

Rated 4.71 out of 5 stars

1710 reviews
Average Review
(1710 reviews) 4.71 out of 5 stars
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1710 reviews for Shampoo & Conditioner

  1. VERIFIED PURCHASE
    5 out of 5

    So far…SO GOOD!I received Routine about a month ago and I couldn’t wait to try it. I started to have symptoms of hair fall with a hysterectomy and hormone therapy. I desperately wanted to get my hair back to that thick pony tail I remember. So, after one month’s worth of use every other day, I’ve seen:
    -New hair growth on the nape of my neck and upper forehead hairline.
    -Increased manageability.
    -Shine and luster.
    -Softness with out being weighted down.
    I use the shampoo and conditioner. They smell super good too! I will definitely stay on my Routine😊

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  2. VERIFIED PURCHASE
    5 out of 5

    Review After 5 Weeks of UseThere are people here who used Routine once and then decided it didn't work for them...That is just crazy, as no problem this serious is fixed in one day. I got Routine just over a month ago, because like you, I read the reviews and thought it could work on my hair to make it thicker and less brittle.

    Here's how it went:

    Day 1 - Eh. I tried this after working out and didn't love what it smelled like in my hand. Not that it smelled bad - it just didn't have much of a scent. I applied it to my hair and didn't see much of a difference.

    Day 2 - 10. I used it three times during this period, and it left my hair looking nice and not greasy.

    4 weeks later...

    I LOVE THIS STUFF!!!!

    My hair has volume - yeah - like a lot of volume. I use the shampoo and conditioner every 3-4 days and usually just let it sit while I shave my legs. Then I wash out. Before, I couldn't go more than 2 days before having to shampoo again. Now, I can go 4 days without issue. My hair looks great and bouncy instead of flat.

    This didn't happen overnight. It took a few weeks of use in order to get the value from the product. To the people trying it for 20 seconds and giving up - you're not going to be happy with anything you use!

    It is a fantastic product, and you should try it and give it a real chance.

    My hair isn't perfect but it is starting to fill in, which feels amazing!

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  3. VERIFIED PURCHASE
    5 out of 5

    SAVED ME FROM COVID HAIR LOSSMy hair and I have always had a hate-hate relationship. It was always thin and tangly, and I didn't know what to do. Then, I got COVID and my hair started shedding. Like a lot of shedding. Have you guys had that? Just comes out in the shower and you don't even want to brush your hair because you know you'll lose so much.

    I saw ads on Facebook for this shampoo all the time and thought it had to be such a scam and that it was just a way to get money out of people. After a bunch of "maybe I'll just try it and get scammed", I finally decided to purchase it. It had a 30 day return policy so I figured whatever, right?

    After the first use I fell in love because of how soft my hair was! My horribly thin, lifeless, practically balding hair was puffy and bouncy. I had volume! Finally! It looked like I had a normal head of hair. After a few weeks of use, even the shedding stopped. I’m not usually a returning customer for this kind of stuff, but this one is a must!!! I don’t think I can live without it and I need a lifetime supply of Routine at my house. 100% entirely worth it.

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  4. VERIFIED PURCHASE
    5 out of 5

    shame on meTo be honest I ordered Routine with alot of scepticism. Well shame on me because this stuff is amazing. My hair has been falling out for a couple of years now and after a month of Routine I am hardly shedding at all. My hair feels cleaner and softer all together more healthy. I won't be buying anything else.

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  5. VERIFIED PURCHASE
    5 out of 5

    It's a WINNER!!! ♥ ♥ ♥ ♥All I can say is WOW!!! I have only used this wonderful shampoo for about a week. My hair on the top is very thin and you can see the scalp. This is scary for a woman! BUT.....from using this Routine shampoo every night for the past week, I can see black hairs growing in AND I can feel the stubbles where there wasn't any hair! This is AMAZING!!! I finally have hope and confidence that my hair is going to be beautiful again! AND this shampoo makes your hair so healthy, it's like someone polished every single strand of my hair. I am soooo extremely happy with this product! I am so glad I ordered this and let me tell ya....you have a consumer for life. Thank you so much! I am loving this shampoo! Please don't change a thing and please don't ever stop producing this fabulous product! It's a WINNER!!! ♥ ♥ ♥ ♥

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  6. VERIFIED PURCHASE
    5 out of 5

    sooooo much new growthI have always had extra fine, thin hair... Like, you don't understand, it's horrible. My Stepmom did some looking around for something that would help me and came across these products. Y'all! I have sooooo much new growth, my hair is thicker and you can barely see my scalp anymore! My hairdresser noticed a huge difference in the month that I have been using this. I highly recommend these products to anyone with the same problem as me.

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  7. VERIFIED PURCHASE
    5 out of 5

    A LOT of hair growthI bought this with great skepticism like most of you. I was losing hair like CRAZY! I think it's a menopause thing or something but anyway it has stopped falling out. I hardly if ever have to clean my drain from the fuzzy monster. And I noticed this morning (I'm 3 months in now) that I have about 3 inches of baby hair growth coming in all over my head. A LOT of hair growth. I would HIGHLY recommend to anyone. I do let it sit in while I shave and shampoo every 2-3 days. The conditioner is powerful and you don't need much.

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  8. VERIFIED PURCHASE
    5 out of 5

    AMAZING RESULTS: QUICKLYI was losing enough hair it effected my self esteem. Sorry, vain about my hair even at 74. So long story short, withing 3 weeks of using shampoo, conditioner and oil, my hair is not falling out. My shower and hairbrush are clean. This is pretty amazing and I've told all my friends. I liked the way the shampoo and conditioner left my hair and I am used to using expensive hair products. Again, 3 weeks and obvious results in less hair loss. Thank you for a product that does what it claims! Jill b

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  9. VERIFIED PURCHASE
    5 out of 5

    Great productI have been using this product for 9 months now and notice some regrowth along my forehead. Definitely recommend

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  10. VERIFIED PURCHASE
    5 out of 5

    Thank youI’ve try soooo many shampoos and conditioners where I’ve used them once and give it away. But this one I am keeping. I love everything about it.

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  11. VERIFIED PURCHASE
    5 out of 5

    Really like this productPurchased this after trying a different product for thinning hair. I ordered the rose hip fragrance. The shampoo is so refreshing to use, & really gives my hair a clean feel. Love the conditioner too! I actually think I see some improvement in losing hair in the shower. Glad I decided to try this!

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  12. VERIFIED PURCHASE
    5 out of 5

    Worth the shotI have been going through a few brands for the past year and so far I like routine the most. I feel my hair is thicker and I am noticing less loss. it hasn’t been 30 days yet but I will continue to use for another month or two in hopes of the full results !

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  13. VERIFIED PURCHASE
    4 out of 5

    Retired NurseSo far very good. I love the fact that it only takes a very small amount of the shampoo to make good suds and the conditioner also takes a very small amount to leave hair soft and manageable. Have not seen significant hair growth yet, using the oil twice a week and love the smell. Well see what happens. I've had a significant weight loss and my hair has fallen out badly.

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  14. VERIFIED PURCHASE
    5 out of 5

    WonderfulI have been a faithful user of Dove shampoo and it served me well. Following surgery and Covid I began to shed hair on a daily basis. Since I have always had thick healthy hair I became concerned and felt that perhaps I should search out a more nourishing shampoo and conditioner. I chose to try Routine and I have been using for about 6 weeks. The shedding as of this week has ceased and I love the way my hair looks and feels following each use. I use Routine twice a week. I will continue to use this wonderful product.

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  15. VERIFIED PURCHASE
    5 out of 5

    Love this productI’ve been using Routine for about a month now. I love it! The ad kept popping up in instagram and after reading how many people loved it I thought - why not try it! I was using multiple shampoos and conditioners from Aveda. I felt like after having covid that my hair seemed dry and was brittle. Since using Routine I honestly see the flyaways and baby hairs growing and have amazing volume! I’m sold on this product! I bought the rose scent and the cucumber and love both.

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  16. VERIFIED PURCHASE
    5 out of 5

    Hair feels fullerI have tried several shampoos for thinning hair including Keranique. None seemed to make much difference. Routine Shampoo and Conditioner has made a noticeable improvement. I have only been using them for just over a month, but when my hair dries it feels fuller and less bald spots show up. Also the scent isn't overwhelming, just a subtle fragrance.
    I highly recommend these products.

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  17. VERIFIED PURCHASE
    1 out of 5

    DisappointingI used it for about 3 weeks and my hair fell out worse and got much thinner! I lost more hair in the shower and when I combed it afterward; it caused tangles too.

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  18. VERIFIED PURCHASE
    5 out of 5

    Not losing hairI was using Puracy most recently, but have tried a lot. I like Routine so far. I don’t think I’m losing as much hair. I only got the shampoo bc my hair is getting super thin too so it lays flat. Maybe age or recently diagnosed neuropathy.🤷🏻‍♀️Now it’s kinda electrostatic? so I spray a little diluted conditioner to tame it. Feels like I’m arresting the development🙃

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  19. VERIFIED PURCHASE
    5 out of 5

    Love my hair!I love the way my hair feels! I love that my head doesn't itch! I just love it, love it, love it!

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  20. VERIFIED PURCHASE
    5 out of 5

    My hair was dry and falling out after having COVID twice. I tried a different moisturizing shampoo that had great reviews but it made my hair too limp. So, I researched best shampoos on the internet and ROUTINE popped up as being number 1. So, I tried it and at first I did not notice any difference. It took about 1 month of consistent use that I noticed a positive change in my hair. It was more manageable and healthy and cleaner after just one cleanse! I highly recommend this product. I love the cream rinse too!

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  21. VERIFIED PURCHASE
    5 out of 5

    RoutineI really like routine shampoo and conditioner. My hair stylist recommend I try it. I am glad she did. My prior shampoo was Biotin. It was good but for the long run not good enough! I started using Routine about 2 months ago. My hair is fuller looking and shines. It’s too soon to tell if I am having regrowth or not. I hope I do. Thank you for a very good product!

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  22. VERIFIED PURCHASE
    5 out of 5

    Routine shampoo and conditionerI have been searching for a shampoo and conditioner that is sulfate free and strengthens my fine hair. Routine is the best so far. My hair was shedding and thinning over the last few years. My hair now feels thicker, stronger, and still soft and shiny.

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  23. VERIFIED PURCHASE
    5 out of 5

    Hair coming in thickerFollowing covid, I experienced some hair loss. This had been going on about 3 months. In researching possible remedies, I chose to try a couple different products: one, an essential oil combination and Routine shampoo. The combination seems to be working, and my hair is coming in thicker again.

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  24. VERIFIED PURCHASE
    5 out of 5

    Routine shampoo and conditionerI have only used this product a few times. I really like the way my hair feels after using it. I use hair products and was losing my hair after using different shampoos and conditioners. So far my hair loss is less and hopefully with continued use I will see even more positive effects. Give it a try! You will not be sorry.

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  25. VERIFIED PURCHASE
    4 out of 5

    Hard Water and it works!So far I do like your product. It make my hair feel very nice with lots of body. I have noticed there is less breakage and hair in the sink and drain. I was using Aveda before but really didn’t see a difference. I’m hopeful by the time I’m done with first two bottles I will see even a bigger difference. I have very hard well water and I like the way it cleans my hair. So as of right now I will continue to use your product

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Safe · Simple · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

ARGAN OIL
Moisturizes hair and helps prevent breakage

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NETTLE OIL
Nourishes, balances and hydrates scalp

PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp

 

NIACINAMIDE
Helps circulate key nutrients to hair and scalp

 

SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage

 

CAFFEINE
Increases circulation to the scalp

Safe · Simple · Effective

Routine Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day

BIOTIN
Helps increase elasticity and maintain strong strands

 

CAFFEINE
Stimulates hair follicles and boosts circulation

 

SAW PALMETTO
Natural DHT blocker that nourishes hair

 

PEA PEPTIDES
Protect cuticle against cracking and damage

 

APPLE FRUIT EXTRACT
Strengthens against breakage

NETTLE OIL
Nourishes, balances and hydrates scalp

 

BLACK SEED OIL
Moisturizes hair and keeps scalp healthy

 

COCONUT OIL
Nourishes hair with antioxidants and fatty acids

 

NIACINAMIDE
Helps circulate key nutrients to hair and scalp

 

AND MORE

DHT BLOCKING INGREDIENTS

Routine Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.

GUARANTEED TO WORK

We’re so confident Routine works that we’ll give you a full refund – no questions asked – if you’re unhappy with your first package.

COLOR TREATED HAIR

Our pH-balanced formula is perfect for all hair types, including color treated hair.

PLANT BASED

Our vegan formula is free of parabens, synthetic stabilizers, or color additives.

FREE SHIPPING

Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.

FREE OF HARMFUL CHEMICALS

Routine Shampoo & Conditioner are free of sulfates, parabens, propylene glycol, triclosan, and other gross ingredients. Simply put, we only make products we’d use on ourselves!

PEOPLE LOVE US

Check out some of the reviews below from real people just like you!

★★★★★

“Finally, a Shampoo and Conditioner set that I can use that works with my color treated hair and does not leave my scalp itching for days! Routine came highly recommended by someone I trust, and after just three uses, I saw an improvement in appearance and bounciness!”

– Julia R.

★★★★★

“This smells great and I’ve noticed quite a difference in my hair since I’ve been using this shampoo. I was skeptical buying this because I’ve bought so many different types of shampoo to strengthen hair and they never work! Routine Hair tames the frizziness and gives me a lot of volume. I recommend trying it and see if it works for use as well!”

– Patricia K.

★★★★★

“About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but it just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.”

– Emily S.

Weight .25 lbs
Shipping

Free shipping to all 50 states and Canada.

Ingredients:

Shampoo: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Tromethamine

Conditioner: Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Pisum Sativum (Pea) Peptide, Cetyl Hydroxyethylcellulose, Sodium Phytate, Organic Cocos Nucifera (Coconut) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Stearalkonium Chloride, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caffeine, Panthenol, Chondrus Crispus Extract, Biotin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Pyrus Malus (Apple) Fruit Extract, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid

Size

Shampoo: 14oz; Conditioner: 14oz

SKU: N/A Category: