Hair Serum
Our advanced hair serum is formulated to revitalize roots, protect strands, and balance your scalp biome.
$30.00 / month
Clean · Simple · Effective
Our advanced hair serum is formulated to revitalize roots, protect strands, and balance your scalp biome.
JOJOBA OIL
Eliminates free radicals and moisturizes hair
AVOCADO OIL
Detangles hair and helps prevent against environmental damage
ARGAN OIL
Moisturizes hair and helps prevent breakage
TEA TREE OIL
Soothes scalp and reduces inflammation

ROSEHIP OIL
Contains anti-aging properties and keeps hair moisturized
CEDARWOOD OIL
Balances scalp biome and helps regulate oil production
THYME OIL
Rich in bioflavonoids and antioxidants
LEMONGRASS OIL
Helps reduce inflammation and strengthens follicles
Clean · Simple · Effective
Our advanced hair serum is formulated to revitalize roots, protect strands, and balance your scalp biome.
JOJOBA OIL
Eliminates free radicals and moisturizes hair
AVOCADO OIL
Detangles hair and helps prevent environmental damage
ARGAN OIL
Moisturizes hair and helps prevent breakage
TEA TREE OIL
Soothes scalp and reduces inflammation
AND MORE

QUALITY INGREDIENTS
Routine Hair Serum is made with the highest quality ingredients, such as avocado oil, argan oil, and jojoba oil.
FREE SHIPPING
Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.
COMPLETE ROUTINE
Routine Hair Serum is meant to be used on a weekly basis alongside Routine Shampoo and Conditioner.
PLANT BASED
Our formula is composed of ingredients derived from the earth, and is free of parabens, artificial fragrance, synthetic stabilizers, and color additives.
PEOPLE LOVE US
Check out some of the reviews below from real people just like you!
★★★★★
“I tried this product about 4 months ago and fell in love with it. To this day, I still give it 5 stars because I keep coming back to it even after trying other products. However, I still have not been able to find a product that contains even a portion of the same stellar ingredients that make this product worthy of the price tag. Routine Hair Serum is the only product that does several things at the same time, at least for me. This is the only product that consistently gives my hair the thickness and moisture it needs.”
– Maria J.
★★★★★
“I was quite skeptical about purchasing this product, because I don’t really like buying things online and I’ve been burned by so many skin care products. Let me note, this product doesn’t disappoint. Routine Hair Serum just works. My hair looks shiner and healthier than it ever has!”
– Lucile D.
★★★★★
“I’ve been using this product for a few months and have noticed that my hair seems to be more hydrated and fuller. I’m only 35 but studying and work stress really took a toll on my scalp and hair. This finally helps!”
– Jackie R.
Weight | .25 lbs |
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Shipping | Free shipping to all 50 states. |
Ingredients: | Simmondsia chinensis (Jojoba) Seed Oil, Caprylic/Capric Triglycerides (MCT), Persea americana (Avocado) Seed Oil, Rosa canina (Rosehip) Seed Oil, Argania spinosa (Argan) Kernel Oil, Ricinus communis (Castor) Seed Oil, Vitamin E, Rosmarinus officinalis (Rosemary) Leaf Oil, Lavandula angustifolia (Lavender) Flower Oil, Cedrus atlantica (Atlas Cedar) Wood Oil, Thymus vulgare (Thyme) Leaf Oil, Mentha piperita (Peppermint) Leaf Oil, Pelargonium graveolens (Geranium) Flower Oil, Melaleuca alternifolia (Tea Tree) Leaf Oil, Cymbopogon flexuosus (Lemongrass) Leaf Oil |
Size | 1 oz |
Choose a Kit | Hair Serum |
My Scalp Thanks You!What an incredible difference this serum has made to the health of my scalp and my hair! I use the serum right before each shampoo and conditioning and my hair has never felt and looked so healthy, shiny and full.
LoveLove the shampoo, conditioner and serum! The smell is incredible-I’m using the Rose Hips. I’ve only used the serum a few times as I only wash my dry hair once a week. Love the products!
Instant improvement!I noticed almost immediately upon using the hair serum, along with routines, shampoo and cream, how improved my hair, not only looked, but felt! With great shine, and control, it was wonderful! I recommended to anyone who wants to have beautiful, natural looking hair.
Hair loss serumDefinitely see an improvement and noticeable difference in my hair loss when I use the serum. Will keep using it.
Works very wellSo far it is the best shampoo I’ve tried for my fine thin hair.
Magic DropsI use the serum on my hair before washing it with Routine shampoo. Since using for a few months, I have baby hairs growing in my bangs, my worst area.
Love Routine!I love the shampoo & the serum. Plan on ordering again soon.
Thank you!
Scalp feelingLovr the way hair feels after routine use and scalp feels good
Little ResultsI have not had any noticeable results or experienced any changes in the amount of hair that is shedding while washing and in between washes.
Amazing!I had suffered terrible hair loss/ breakage from using a popular hair product and desperately tried several products trying to fix my once thick shiny hair without the results I was hoping for. I saw a Facebook ad for Routine and ordered the Rosehip shampoo conditioner and the hair serum and it’s worked wonders my hair is soft shiny and not falling out in piles a day!! 100% recommend this product!
Really helped with hair lossI have been using the shampoo, conditioner and serum and can say I have had a lot less shedding. It really is helping with my hair loss.
HealthyI’ve been using the serum, shampoo, and conditioner for almost 2 months. My hair looks and feels healthy. It was falling out at an alarming rate before using these. I barely notice a few strands falling out now. I highly recommend.
Love this shampoo!My sister-in-law introduced me to Routine and what a difference it makes!
Routien for the win!!I have been useing routien for a while and I really like it, My hair isn't falling nearly as much as before and it seems thi ker. Also this product smells amazing and doesn't cause any problems with my sensitive skin. Over the last few years I have tried multiple other product that are sposed to help with thin hair and reduce hair fall, this one is the best!
It's working!I have been using Routine for about 6 weeks now, and I can already tell a difference. I only wash my hair twice a week and I have used the serum each time. I have noticed a LOT less shedding than before, so it must be working. I had breast cancer last year, so I now have to take an estrogen blocker, which can make you lose hair more quickly than regular aging (I'm 61). I will keep using it and will hopefully start noticing some new growth and fuller, thicker hair as time goes on like most people have experienced in these reviews.
My Routine ExperienceI believe it is really working for me, My hair feels thicker, it looks better, I don't see any new growth, but I believe that it is going to happen, because it looks so much fuller! I will continue to use Routine, because I like what is happening to my hair so far!!!! Thanks, Ginny
So far, so good!I’ve tried so many hair thickening products I didn’t get my hopes up when I ordered this. However, my first month or so I’ve been pleasantly surprised. I can’t say that hair is growing back already, but I have definitely noticed less shedding. I chose the rose hips scent and it smells clean and fresh. The texture of my hair is smoother and not frizzy. I use the serum prior to each shampoo. I am encouraged with my results so far and will keep using Routine Shampoo and Conditioner!
Love the serumI love the serum as well as the shampoo and conditioner. My hair is so soft. I can actually go a couple days with out having to wash it. I have always had to wash it everyday to get the previous products out of my hair. I am so glad I found Routine hair products.
Routine Hair Serum and Shampoo and ConditionerFirst I want to start by saying I am super impressed with Routine, both product and company. From the moment of my first order your recognition e-mail for my order was super awesome! I loved the enthusiasm of your team. Now, for the product. I purchased the serum, shampoo, and conditioner. Prior to using these products my hair was breaking so much so that when I went to get a hair trim (have very long hair but thin) the stylist said 'you poor dear' because as she was combing it hairs were flying off like crazy. I don't go to that person anymore, but anyway, I have been using Routine for around 2 months now and have noticed several things about my hair. First, I wash my hair only two times per week. Most times I do use the serum as directed and it feels good on my scalp and I do think it is helping with regrowth in a few spots where I have lost hair (not sure if the hair loss was due to being 65 or from covid). I follow that with the shampoo and conditioner and I notice more and more that I see less of my 'bald spots', my hair is soft and shiny, my scalp doesn't itch anymore (I had that problem with other products), less breakage, and just overall my hair looks healthier and thicker! I can't believe that I had never heard of Routine prior to my daughter telling me about it when we visited her in California. I know she loves it and now I do too and will continue to use Routine.
I know this is a long review but also wanted to thank you, Routine, for the e-mail tips on caring for hair. I know those are things that everyone should know but they have also helped me tremendously!
LOVE! LOVE! LOVE!I noticed a difference within a few times of using my new favorite shampoo and conditioner. I wasn't noticing new hair growth in those first few weeks, but my hair was fuller and healthier looking within those first couple of weeks. About the 4/5 week, I could see new growth coming up. Now my hair is growing and has a mind of its own. I sorta have a new "cow lick". I WILL TAKE IT!!! It may lay funny, but I have hair. I started loosing my hair in the 5/6 week after having gastric bypass. I bought this product because of all of the great reviews. Try it, you will love it. My scent is the Rose Hips. Wonderful scent. Very soft.
AmazingI absolutely love everything about Routine! The serum has made such a difference! I can't believe how much regrowth I have in such short time! Thank you! ❤️
Why I live Routine products!I have very fine thin straight hair, I was loosing so much hair, I would no longer use a brush, only my fingers. But since using Routine products as of June 14th. The amount of hair loss has lessened so much, I'm amazed everytime I shower at how few strands I now find!
reviewI like Routine shampoo and conditioner! When I started them, my hair was short and thin. Now, my hair has grown to the point it needs cutting. It is still somewhat thin, but I feel it is not losing strands as it was in the past.
Soft hairI love this serum. It has definitely made my hair soft and less frizzy. It smells really good. I like to leave it in a couple of hours before I rinse it out. I follow up with Routine shampoo and conditioner. I will continue using these products. My hair is much healthier.
Hairdresser Sees New Growth!I have only been using it for a short time, but at the very least, my hair feels soft and appears healthier. While I can’t see it as much, my hairdresser tells me she is seeing some new hair growth. Yeah! I will continue using Routine and will reorder when it’s time. Thank you.