Purple Toning Shampoo & Conditioner
Routine Wellness Purple Toning Shampoo & Conditioner are clinically shown to reduce thinning caused by breakage, strengthen hair, reduce frizz, increase shine, and help neutralize brassy tones for brighter, cooler-looking blonde, white, silver, and highlighted hair.
Our PurpleToning Shampoo & Conditioner is scented with Jasmine & Orange Blossom – a fresh floral-citrus blend where fragrant jasmine meets blooming orange blossoms.
From: $29.99 / month
Proven · Clean · Effective
Routine Wellness Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
PURPLE PIGMENT
Neutralizes brassiness that causes yellowing in strands
BIOTIN
Helps increase elasticity and maintain strong strands
ARGAN OIL
Moisturizes hair and helps prevent breakage
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NETTLE OIL
Nourishes, balances and hydrates scalp
RICE PROTEIN
Seals hair cuticles to strengthen strands
PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage
CAFFEINE
Increases circulation to the scalp
Proven · Clean · Effective
Routine Wellness Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
PURPLE PIGMENT
Neutralizes brassiness that causes yellowing in strands
BIOTIN
Helps increase elasticity and maintain strong strands
CAFFEINE
Stimulates hair follicles and boosts circulation
SAW PALMETTO
Natural DHT blocker that nourishes hair
PEA PEPTIDES
Protect cuticle against cracking and damage
APPLE FRUIT EXTRACT
Strengthens against breakage
RICE PROTEIN
Seals hair cuticles to strengthen strands
NETTLE OIL
Nourishes, balances and hydrates scalp
BLACK SEED OIL
Moisturizes hair and keeps scalp healthy
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
AND MORE
DHT BLOCKING INGREDIENTS
Routine Wellness Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.
FREE SHIPPING
Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund. See our FAQ for details.
COLOR TREATED HAIR
Our pH-balanced formula is perfect for all hair types, including color treated hair.
VEGAN FORMULA
Our vegan formula is free of parabens, synthetic stabilizers, and gluten. It is also cruelty-free.
GUARANTEED TO WORK
We’re so confident Routine Wellness works that if you’re unhappy with your first purchase, we’ll take the product back within 30 days. See our FAQ for details.
FREE OF HARMFUL CHEMICALS
Routine Wellness products are thoughtfully formulated to be clean, simple, and effective. In fact, we consciously create products that we use on ourselves and never use ingredients we consider harmful, like aluminum, parabens, phthalates, or sulfates!
FREQUENTLY ASKED QUESTIONS
Our Purple Shampoo & Conditioner were purposefully formulated to neutralize brassy and yellow tones in blonde, gray, silver, and highlighted hair while helping keep strands hydrated, soft, and vibrant.
What does Routine Wellness Purple Shampoo and Conditioner do?
Routine Wellness Purple Shampoo & Conditioner neutralizes unwanted yellow and brassy tones in blonde, gray, silver, bleached, and highlighted hair. Formulated with the same clinically tested ingredients as our classic Shampoo & Conditioner, our Purple Shampoo & Conditioner also helps strengthen hair, support a healthy scalp, and leave hair feeling soft, hydrated, and brighter-looking after every wash.
How often should I wash with Routine Wellness Purple Shampoo and Conditioner?
We recommend using Routine Wellness Purple Shampoo & Conditioner 1–2 times per week, or as needed to maintain your desired tone. You can alternate with our classic Routine Wellness Shampoo & Conditioner formula between washes to help keep hair strong, healthy, and hydrated.
Is this only suitable for blonde hair?
No. Routine Wellness Purple Shampoo & Conditioner are also great for gray, silver, white, bleached, highlighted, and balayage-treated hair. The purple pigments help neutralize unwanted yellow and brassy tones, leaving hair looking brighter and more vibrant.
Should I follow Purple Shampoo with Purple Conditioner?
Yes, we recommend using both the Purple Shampoo and Purple Conditioner together for the best results. Our Purple Conditioner is lightweight and helps hydrate, soften, and detangle hair while enhancing the toning benefits of the Purple Shampoo.
| Shampoo Directions | To use Routine Wellness Purple Shampoo, wet hair and massage into a lather for 60 seconds. After massaging the shampoo into your hair, rinse thoroughly. |
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| Conditioner Directions | To use Routine Wellness Purple Conditioner, after shampooing your hair, massage Routine Wellness Purple Conditioner into your hair. Leave it on for 90 seconds and then rinse thoroughly. We recommend you use Routine Wellness Conditioner from the mid-shaft of your hair to the ends. Typically, your scalp has natural oils and so the area around the root doesn’t need to be conditioned. That said, if you’ve been conditioning your scalp in the past, you can continue doing that! |
| Shampoo Ingredients | Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Polysorbate 80, Polyacrylate-33, Sodium Cocoyl Isethionate, Fragrance, Tromethamine, Pisum Sativum (Pea) Peptide, Hydroxypropyltrimonium Rice Protein, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Ext. Violet 2, Sodium Phytate, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Leaf Juice Powder, Argania Spinosa Kernel Oil, Organic Cocos Nucifera (Coconut) Oil, Niacinamide, Nigella Sativa Seed Oil, Panthenol, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Pyrus Malus (Apple) Fruit Extract, Phenoxyethanol, Sodium Chloride, Ethylhexylglycerin, Caprylyl Glycol, Biotin, Caffeine, Melaleuca, Alternifolia (Tea Tree) Leaf Oil, Serenoa Serrulata Fruit Extract, Organic Urtica Dioica (Nettle) Extract |
| Conditioner Ingredients | Water (Aqua), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Fragrance, Pisum Sativum (Pea) Peptide, Pyrus Malus (Apple) Fruit Extract, Argania Spinosa Kernel Oil, Hydroxyethylcellulose, Hydroxypropyltrimonium Rice Protein, Panthenol, Aloe Barbadensis Leaf Juice Powder, Caffeine, Organic Cocos Nucifera (Coconut) Oil, Ethylhexylglycerin, Nigella Sativa Seed Oil, Organic Simmondsia Chinensis (Jojoba) Oil, Serenoa Serrulata Fruit Extract, Sodium Phytate, Ext. Violet 2, Leuconostoc/Radish Root Ferment Filtrate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Biotin, Chondrus Crispus Extract, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Niacinamide, Caprylyl Glycol, Organic Urtica Dioica (Nettle) Extract Our scented products include a proprietary blend of oils. Due to FDA recommendations, we use the term fragrance to refer to these oils. |
| Shipping | Free shipping to the United States, Canada, Australia, Germany, and the United Kingdom. |
Featured reviews are not enabled for this product.
Great for Gray Hair!I got a sample of this becuase I had been a loyal customer of Routine for years but wanted something for my gray hair. This is an excellent product for grey hair, it leaves it shiny and soft. Great for taking out the copper.