Routine Wellness, Inc. is a corporation (hereinafter, “Routine Wellness,” “we,” or “us”). Routine Wellness wants you to know what information we collect about you when you visit our website located at www.routinecos.com, and any related websites that link to this Policy (collectively, the “Site”), what we do with that information, and how you can view or change the information we have.

This Privacy Policy (“Policy”) describes our information collection and use practices on the Site, including when you purchase products made available for purchase through the Site (“Products”), and when you otherwise interact with us in any way. This Policy applies to information collected through the Site and in connection with your interactions with us related to the Site and our Products. It does not apply to third-party websites or services, which are governed by their own privacy policies. By accessing or using the Site, and/or purchasing our Products, you are agreeing to the terms of this Policy and the accompanying Terms. If you do not agree with this Policy, you should leave the Site immediately and refrain from purchasing any Products. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms.

I. The Information We Collect and/or Receive

In the course of operating the Site, providing the Products, and/or interacting with you, we will collect (and/or receive) the following types of information. You authorize us to collect and/or receive such information.

1. Contact Information

When you contact us via the Site, email or by mail, when you call us, when you subscribe to receive discounts on our Products, or when you try to track your order, you will be asked to provide certain information, which may include, your name, e-mail address, order ID (if applicable), and any additional information related to your inquiry (collectively, “Contact Information”). The Contact Information is used to provide the requested service or information, and to contact you for purposes of direct marketing of our current Products and future products and services.

2. Account Information

In order to purchase Products through our Site, you may have to create an account by providing your email address and creating a password (collectively, “Account Information”). We use Account Information to process the creation of your account, including verifying your identity, and to manage your account, including your transactions.

3. Billing Information

In order to purchase our Products, you will be required to provide certain additional information which may include a credit card number, expiration date, billing zip code, activation code, bank information, and similar information (“Billing Information”). Such Billing Information will be collected and processed by our third-party payment processors pursuant to the terms and conditions of their privacy policies and terms of use. We do not directly obtain, store or process any Billing Information.

4. Order Information

When you purchase Products through our Site, we will also ask you to provide certain information, including but not limited to, the Products you would like to purchase, your name, email address, shipping address, and billing address (collectively, “Order Information”).

5. Information Obtained Automatically From Your Online Activity

When you access or use the Site and/or purchase Products, we use browser cookies, pixels, web beacons, and similar technologies (collectively, “Tracking Technologies”) to automatically collect or receive certain standard technical information and other data including the referring URL, your demographic information, your IP address, which browser you used to come to the Site, the country, state or province, the pages of our Site that you viewed during your visit and any search terms entered on our Site, for the purposes of system administration, to gather broad demographic information, and to monitor the level of activity on our Site. We track visitors’ traffic patterns throughout their online sessions, including pages or specific URLs a visitor views while using the Site. We use your information to diagnose problems with our servers and software and to administer our Site. We also use your information to (i) enhance the performance and functionality of the Site; (ii) personalize your experience with the Site, understand how you use the Site, maintain a persistent session, and improve and further develop the Site; and (iii) serve targeted and other advertising, and provide custom experiences, across other sites, apps, online services, digital properties and devices, measure how the ads perform, and for analytics purposes. We may share any information that we collect on our Site and demographic information with third-parties, to the extent we determine beneficial to your experience or our business.

The Tracking Technologies used on the Site include the following, among others:

Cookies: When you visit the Site, we use cookies and similar technologies to collect information and enhance your experience online through web browsers and applications. The Site may only function properly if cookies are enabled. Routine Wellness uses persistent cookies to authenticate that you have visited the site before and display content that is relevant and specific to you. Cookies are very small files that store information about your visit to and use of this Site. Most major commercial internet sites use them and they make your internet browsing more useful and less time-consuming for you because they store information that is reusable each time you visit this Site, such as preferences you have chosen to share with us. Cookies allow us to provide information that is more meaningful to you without asking you the same questions every time you visit us. We may also use our own cookies to provide you with personalized online display advertising tailored to your interests. You may also receive cookies from our advertisers and service providers.

Accepting cookies through your web browser is your personal choice. You can set your browser to disable cookies. However, if you choose not to accept cookies, we may not be able to provide you with as good of an experience as one that is specifically tailored to your needs by utilizing the cookie and you may not be able to utilize some features of the Site. For information regarding your choices regarding Cookies, please see Section IV of this Policy.

6. Information Obtained From Other Sources

Social Media: We maintain a presence on Facebook, Instagram, and other social media and third-party sites, including our accounts, pages and related activities. We may collect personal information when you visit or use social media, including when you access our Site from social media. We will do so in accordance with the terms of use and privacy policies of those sites, apps and applicable law. These sites may provide aggregate information and analysis to us about visitors’ use of our social media pages. This allows us to better understand and analyze our user growth, general demographic information about the users of these pages, and interaction with the content that we post. Overall, this information may be used to help us understand the types of visitors and users of our social media pages and use of the content. This Policy does not cover personal information collected by such third-party social media sites. For more information on their privacy and security practices please review the privacy policies and terms of use on their respective websites.

SMS Messages: You may elect to receive SMS text messages from us regarding the Site, Products or your orders. These messages may use information automatically collected based on your actions while on our Site. To the extent you voluntarily opt to have SMS notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. Please note that your mobile phone carrier may collect data about your wireless device usage, and that its practices with respect to use of such data are governed by the mobile provider’s own policies. By opting-in to receive SMS text messages from us, you acknowledge that messaging and data rates may apply depending on your phone service provider. You may opt out of receiving SMS text messages at any time by texting “STOP” in response to the text messages you receive.

II. How We Use and Share Your Information

We may use and share your personal information as set forth below:

• To provide the Site and Products;
• To solicit your feedback, inform you about our products and services and those of our third-party marketing partners;
• To monitor, support, analyze, and improve the Site and Products;
• To communicate with you regarding the Site and Products;
• To fulfill your requests for information regarding new or improved products and services;
• To engage in marketing, advertising, and tracking activities, and evaluate the efficacy of our efforts, provided that, where required under applicable law, we will obtain your prior opt-in consent to send electronic marketing communications and/or our newsletter;
• To engage in research, project planning, troubleshooting problems, and detecting and protecting against error, fraud, or other criminal activity;
• To protect the safety and security of our Site and customers;
• To third-party contractors and service providers that assist us in the operation of our Site, such as technical support for the Site and providing services such as IT and cloud hosting, payment processing, order fulfillment, shipping, customer relationship management, email marketing, analytics services, fraud detection and preventions, administrative services and among others;
• To create and disclose aggregated, anonymous, user statistics and other information to (i) affiliates, agents, business partners, and other third parties; (ii) describe the Site and/or Products, to current and prospective business partners; and (iii) other third parties for lawful purposes;
• To share some or all of your information with our parent company, subsidiaries, affiliates or other companies under common control with us;
• To fulfill our legal and regulatory requirements;
• To comply with applicable law, such as to comply with a subpoena, or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
• To assess or complete a corporate sale, merger, reorganization, sale of assets, dissolution, investment, or similar corporate event where we expect that your personal information will be part of the transferred assets;
• To audit our internal processes for compliance with legal and contractual requirements or our internal policies;
• To prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft; and
• Otherwise, with your consent.

We will take reasonable measures (e.g., by contract) to require that any party receiving any of your personal information from us, including for purposes of providing the Site and/or Products, undertakes to: (i) retain and use such information only for the purposes set out in this Policy; (ii) not disclose your personal information except with your consent, as permitted by applicable law, or as permitted by this Privacy Policy; and (iii) generally protect the privacy of your personal information.

III. Information Collected Through the Site that is Not Covered by this Privacy Policy

You may voluntarily post and share information including, but not limited to comments, and reviews through blogs, forums and other similar features available from time to time through the Site. None of the information you provide through the use of these features is protected by this Policy including any personal information. THIS POLICY DOES NOT APPLY TO ANY INFORMATION (INCLUDING PERSONAL INFORMATION) THAT YOU PROVIDE USING ANY SUCH FEATURES. ALL SUCH INFORMATION IS PUBLIC INFORMATION AND MAY BE VIEWED, COLLECTED, USED, MODIFIED AND/OR DISCLOSED FOR ANY PURPOSE BY US AND THE PUBLIC.

IV. Your Choices

Update Information: If the personal information we have for you changes, you may correct, update, or delete it by contacting us as set forth in Section XIII of this Policy. We will use commercially reasonable efforts to process all such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our databases. Additionally, we will retain and use your information (or copies thereof) as necessary to comply with our legal and/or regulatory obligations, resolve disputes, and enforce our agreements.

Marketing Communications: You may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any of our marketing emails. Please note that you cannot opt out of receiving transactional e-mails.

Cookie Management: Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change their settings. Please note that if you set your browser to disable cookies or other Tracking Technologies, the Site may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org. You will need to apply these opt-out settings on each device from which you wish to opt-out. We cannot offer any assurances as to whether the companies we work with participate in the opt-out programs described above.

V. How We Protect Your Information

We take commercially reasonable security measures designed to protect your information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in processing and the nature of such data, and in compliance with applicable laws and regulations. You should keep in mind, however, that no Internet transmission is 100% secure or error-free. In particular, e-mail sent to or from the Site may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail or other electronic means.

VI. Links to Other Websites

We may provide, as a convenience to you, links from our Site to other websites, including sites operated by us, our partners, associates, or independent third parties. Each website has its own privacy policies and practices, as described on such site. Those policies and practices may be different than the policies and practices described herein, and we urge you to read such site’s privacy policy carefully before you use or submit information to that site. Additionally, to the extent that you follow a link to a website operated by an independent third party, please be aware that we exercise no authority or control over that third party and we cannot be and are not, responsible for any information that you may submit at that site.

VII. Important Notice to All Non-U.S. Residents

Our Site and servers are located in the United States. If you are located outside of the United States, please be aware that your information, including your personal information, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your country of origin. If you are located outside the United States and choose to use the Site, you consent to such transfer and processing of your personal information in accordance with this Privacy Policy.

VIII. Do Not Track

We do not respond to Do Not Track requests. Do Not Track is a preference you can set in your web browser to inform websites and mobile applications that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

IX. Notice to California Residents

If you are a resident of California, you may have additional rights and choices regarding your personal information, subject to certain exceptions and limitations under applicable law. For more information about your privacy rights, please see the additional notice below.

X. Nevada Residents Privacy Rights

Pursuant to Nevada Revised Statutes Sections 603A.300-360 we are required to disclose to Nevada residents’ information related to the sale of personal information. We do not sell customer information as covered by the above statute. A Nevada resident may submit a request for his/her information not to be sold by submitting a request to [email protected].

XI. About Children

We do not knowingly collect or receive personal information from children under the age of 18 through the Site. If you are under the age of 18, please do not provide any personal information through the Site. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Privacy Policy by instructing their children to never provide any personal information on the Site, or any other web site without their permission. If you have reason to believe that a child under the age of 18 has provided personal information to us through the Site, please contact us at [email protected], and we will endeavor to delete that information from our databases.

XII. Changes to this Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time and will post any changes on the Site as soon as they go into effect. By visiting the Site and/or purchasing Products, after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Policy on a regular basis.

XIII. Contact Us

If you need information or have any questions or concerns about this Policy or our use of your personal information, you may contact us at [email protected] or via mail at 11133 Shady Trail, PMB 516, Dallas, TX 75229.

NOTICE TO CALIFORNIA RESIDENTS

Last Updated: June 29, 2026

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”), requires us to provide California residents with a privacy notice that describes our practices for collecting, using, disclosing, selling, sharing, and retaining personal information, as well as the rights available to California residents in relation to their personal information. This Notice applies solely to individuals who are California residents. If you are not a California resident, this Notice does not apply and should not be relied upon. Under the CCPA, “personal information” refers to information that identifies, relates to, describes, or could reasonably be associated with, directly or indirectly, a particular California resident or household. Personal information does not include information that is publicly available, deidentified, or aggregated, or information that is lawfully obtained and of public concern.

Personal Information We Collect From You

We currently collect and, in the 12 months prior to the date of posting of this Notice, have collected the following categories of personal information:

• Personal identifiers (name, email address, telephone number, shipping address, Internet Protocol (IP) address);
• Unique personal identifiers (device identifier; cookies, or other similar technologies);
• Internet or other electronic network activity information (browsing history; search history; and information regarding a consumer’s interaction with a website, application, or advertisement);
• Commercial information (products purchased, coupon or promotion usage); and
• Inferences (from the information described above to create a profile reflecting a consumer’s preferences, characteristics, behaviors, and attitudes for the purpose of delivering targeted advertising).

Sources of Personal Information

We collect personal information about you from the following sources:

• Directly from you;
• Third-party advertising partners;
• Third-party service providers; and
• Social media platforms

Please note, we do not collect all categories of personal information from each source.

How We Use Personal Information

We collect and use your personal information for the purposes set forth in our main website Privacy Policy.

Sale, Sharing, and Disclosure of Personal Information

In addition to the personal information sharing disclosed in the main website Privacy Policy, the table below identifies the categories of Personal Information that we sold or shared with third parties during the 12 months preceding the “Last Updated” date of this notice, as well as the categories of third parties with whom that information was sold or shared.

Retention of Personal Information

We retain your personal information for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.

Your Rights

• Right to Know. You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purposes for collecting, selling, or sharing it, and the categories of third parties with whom we disclose it.
• Right to Delete. You have the right to request that we delete personal information we have collected about you, subject to certain exceptions under the CCPA. Please note that we may retain certain information, such as order history, as necessary to maintain records of past transactions.
• Right to Correct. You have the right to request correction of inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing. You have the right to opt out of the “sale” or “sharing” of your personal information, as those terms are defined under the CCPA. As described above, certain disclosures to advertising partners may qualify as a sale or sharing. You may exercise this right by completing the “Do Not Sell or Share My Personal Information” form on our Site. If you opt out, we will remove your information from our advertising partner CRM lists.
• Right to Limit Use of Sensitive Personal Information. We do not use or disclose sensitive personal information for purposes beyond those permitted under the CCPA.
• Right to Non-Discrimination. We will not discriminate against you for exercising your CCPA rights.* This means, for example, we will not deny you goods or services, charge different prices, provide a different level or quality of services, or suggest that you may receive different treatment because you exercised your rights.

How to Submit Your Request

To exercise any of the rights described above, you may submit a verifiable consumer request by using the “Do Not Sell or Share My Personal Information” form available on the Site or by contacting us using the information provided in the “Contact Us” section below. When you submit a request, we will collect your name, email address, state, and country to verify your identity before processing your request. We endeavor to respond to verifiable consumer requests within forty-five (45) days of receipt. If we require additional time, we will inform you of the reason and the extension period in writing. You may designate an authorized agent to submit a request on your behalf. If you use an authorized agent, we may require that you provide the authorized agent with written permission to act on your behalf and that you verify your own identity directly with us.

Notice of Financial Incentive

Routine Wellness offers discounts and promotional benefits in exchange for signing up to receive marketing communications (e.g., by providing your email address). These offerings may be considered a “financial incentive” or “price or service difference” under the CCPA. We are providing you this information so that you may make an informed decision on whether to participate. Participation is entirely optional, and you may withdraw at any time by following the unsubscribe instructions in our communications or by contacting us at [email protected]. We will not discriminate against you in any manner prohibited by applicable law for exercising your rights. Please note that we may modify or discontinue these programs from time to time by updating the relevant terms. Each financial incentive or price or service difference related to the collection and use of personal information is based on our reasonable, good-faith determination of the estimated value of such information to our business, taking into consideration the value of the offer or benefit itself and the anticipated revenue generation that may be realized from our marketing efforts. We calculate the value of the offer and financial incentive based on the expenses related to the offer. By signing up and participating in these programs, you acknowledge that the benefits are reasonably related to the value of the personal information collected, retained, used or sold.

Shine the Light Law

If you are a California resident, California Civil Code § 1798.83 permits you to request information regarding the disclosure of your personal information by us to third parties for the third-parties’ direct marketing purposes (as those terms are defined in that statute). To make such a request, please send an email to [email protected] with the subject line “Shine the Light Request.”

Contact Us

If you have any questions or comments about this notice, please contact us at [email protected] or at the mailing address below:

Routine Wellness, Inc.
11133 Shady Trail, PMB 516
Dallas, TX 75229

This Privacy Policy is effective as of May 1, 2020.