Purple Shampoo & Conditioner
Routine Wellness Purple Shampoo & Conditioner are clinically shown to reduce thinning caused by breakage, strengthen hair, reduce frizz, increase shine, and help neutralize brassy tones for brighter, cooler-looking blonde, white, silver, and highlighted hair.
From: $29.99 / month
Proven · Clean · Effective
Routine Wellness Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
PURPLE PIGMENT
Neutralizes brassiness that causes yellowing in strands
BIOTIN
Helps increase elasticity and maintain strong strands
ARGAN OIL
Moisturizes hair and helps prevent breakage
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NETTLE OIL
Nourishes, balances and hydrates scalp

RICE PROTEIN
Seals hair cuticles to strengthen strands
PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage
CAFFEINE
Increases circulation to the scalp
Proven · Clean · Effective
Routine Wellness Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
PURPLE PIGMENT
Neutralizes brassiness that causes yellowing in strands
BIOTIN
Helps increase elasticity and maintain strong strands
CAFFEINE
Stimulates hair follicles and boosts circulation
SAW PALMETTO
Natural DHT blocker that nourishes hair
PEA PEPTIDES
Protect cuticle against cracking and damage
APPLE FRUIT EXTRACT
Strengthens against breakage

RICE PROTEIN
Seals hair cuticles to strengthen strands
NETTLE OIL
Nourishes, balances and hydrates scalp
BLACK SEED OIL
Moisturizes hair and keeps scalp healthy
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
AND MORE
DHT BLOCKING INGREDIENTS
Routine Wellness Shampoo & Conditioner are packed full of DHT blocking ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.
FREE SHIPPING
Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund – no questions asked.
COLOR TREATED HAIR
Our pH-balanced formula is perfect for all hair types, including color treated hair.
PLANT BASED
Our vegan formula is free of parabens, synthetic stabilizers, or color additives.
GUARANTEED TO WORK
We’re so confident Routine Wellness works that if you’re unhappy with your first purchase, we’ll take the product back within 30 days and even cover the cost of return shipping (applies to orders within the United States only). See FAQ for details.
FREE OF HARMFUL CHEMICALS
Routine Wellness products are thoughtfully formulated to be clean, simple, and effective. In fact, we consciously create products that we use on ourselves and never use ingredients we consider harmful, like aluminum, parabens, phthalates, or sulfates!
PEOPLE LOVE US
Check out some of the reviews below from real people just like you!
★★★★★
“Finally, a Shampoo and Conditioner set that I can use that works with my color treated hair and does not leave my scalp itching for days! Routine came highly recommended by someone I trust, and after just three uses, I saw an improvement in appearance and bounciness!”
– Julia R.
★★★★★
“This smells great and I’ve noticed quite a difference in my hair since I’ve been using this shampoo. I was skeptical buying this because I’ve bought so many different types of shampoo to strengthen hair and they never work! Routine Hair tames the frizziness and gives me a lot of volume. I recommend trying it and see if it works for use as well!”
– Patricia K.
★★★★★
“About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but it just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.”
– Emily S.
ASK US ANYTHING
We’re a small family owned business. Ask us anything, and you’ll get a response by real humans. We don’t have automated bots here.
Are Routine Wellness Shampoo & Conditioner safe for color treated hair?
Yes! Approximately 60% of our customers color treat or chemically treat their hair, so we knew it was important to get this right!
Are Routine Wellness Shampoo & Conditioner cruelty-free and vegan?
Routine Wellness Shampoo and Conditioner are cruelty-free, gluten-free, soy-free, and vegan :). They are also sulfate and SLS-free!
How often should I wash my hair with Routine Wellness Shampoo & Conditioner?
We recommend you wash your hair with Routine Wellness as frequently as you have been washing your hair with your previous shampoo and conditioner. That said, we recommend you wash at least twice a week.
Do I really need the conditioner?
Most people who choose to purchase shampoo only do so because they believe conditioner will weigh down their hair. We formulated Routine Wellness Conditioner to be really lightweight so it doesn’t weigh down your hair. In addition, our clinical results are based upon using both products together.
That said, about 30% of our customers purchase the shampoo alone!
| Ingredients | Shampoo: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Polysorbate 80, Polyacrylate-33, Sodium Cocoyl Isethionate, Fragrance, Tromethamine, Pisum Sativum (Pea) Peptide, Hydroxypropyltrimonium Rice Protein, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Ext. Violet 2, Sodium Phytate, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Leaf Juice Powder, Argania Spinosa Kernel Oil, Organic Cocos Nucifera (Coconut) Oil, Niacinamide, Nigella Sativa Seed Oil, Panthenol, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Pyrus Malus (Apple) Fruit Extract, Phenoxyethanol, Sodium Chloride, Ethylhexylglycerin, Caprylyl Glycol, Biotin, Caffeine, Melaleuca, Alternifolia (Tea Tree) Leaf Oil, Serenoa Serrulata Fruit Extract, Organic Urtica Dioica (Nettle) Extract Conditioner: Water (Aqua), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Fragrance, Pisum Sativum (Pea) Peptide, Pyrus Malus (Apple) Fruit Extract, Argania Spinosa Kernel Oil, Hydroxyethylcellulose, Hydroxypropyltrimonium Rice Protein, Panthenol, Aloe Barbadensis Leaf Juice Powder, Caffeine, Organic Cocos Nucifera (Coconut) Oil, Ethylhexylglycerin, Nigella Sativa Seed Oil, Organic Simmondsia Chinensis (Jojoba) Oil, Serenoa Serrulata Fruit Extract, Sodium Phytate, Ext. Violet 2, Leuconostoc/Radish Root Ferment Filtrate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Biotin, Chondrus Crispus Extract, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Niacinamide, Caprylyl Glycol, Organic Urtica Dioica (Nettle) Extract Our scented products include a proprietary blend of oils. Due to FDA recommendations, we use the term fragrance to refer to these oils. |
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| Shipping | Free shipping to the United States, Canada, Australia, Germany, and the United Kingdom. |
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