Purple Toning Shampoo & Conditioner
Routine Wellness Purple Toning Shampoo & Conditioner are clinically shown to reduce thinning caused by breakage, strengthen hair, reduce frizz, increase shine, and help neutralize brassy tones for brighter, cooler-looking blonde, white, silver, and highlighted hair.
Our Purple Toning Shampoo & Conditioner is scented with Jasmine & Orange Blossom – a fresh floral-citrus blend where fragrant jasmine meets blooming orange blossoms.
From: $29.99 / month
Proven · Clean · Effective
Routine Wellness Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
PURPLE PIGMENT
Neutralizes brassiness that causes yellowing in strands
BIOTIN
Helps increase elasticity and maintain strong strands
ARGAN OIL
Moisturizes hair and helps prevent breakage
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NETTLE OIL
Nourishes, balances and hydrates scalp
RICE PROTEIN
Seals hair cuticles to strengthen strands
PROTEOLYTIC ENZYMES
Found in our aloe vera and helps repair cells on the scalp
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage
CAFFEINE
Increases circulation to the scalp
Proven · Clean · Effective
Routine Wellness Shampoo and Conditioner use a proprietary blend of plant-based extracts and oils to ensure you never have another bad hair day
PURPLE PIGMENT
Neutralizes brassiness that causes yellowing in strands
BIOTIN
Helps increase elasticity and maintain strong strands
CAFFEINE
Stimulates hair follicles and boosts circulation
SAW PALMETTO OIL
Rich in antioxidants and strengthens against breakage
PEA PEPTIDES
Protect cuticle against cracking and damage
APPLE FRUIT EXTRACT
Strengthens against breakage
RICE PROTEIN
Seals hair cuticles to strengthen strands
NETTLE OIL
Nourishes, balances and hydrates scalp
BLACK SEED OIL
Moisturizes hair and keeps scalp healthy
COCONUT OIL
Nourishes hair with antioxidants and fatty acids
NIACINAMIDE
Helps circulate key nutrients to hair and scalp
AND MORE
FORMULATED FOR THINNING HAIR
Routine Wellness Shampoo & Conditioner are packed full of ingredients specifically formulated for thinning hair, like Saw Palmetto and Biotin.
FREE SHIPPING
Get free shipping on every order. If you don’t love your first package, we’ll give you a full refund. See our FAQ for details.
COLOR TREATED HAIR
Our pH-balanced formula is perfect for all hair types, including color treated hair.
VEGAN FORMULA
Our vegan formula is free of parabens, synthetic stabilizers, and gluten. It is also cruelty-free.
GUARANTEED TO WORK
We’re so confident Routine Wellness works that if you’re unhappy with your first purchase, we’ll take the product back within 30 days. See our FAQ for details.
FREE OF HARMFUL CHEMICALS
Routine Wellness products are thoughtfully formulated to be clean, simple, and effective. In fact, we consciously create products that we use on ourselves and never use ingredients we consider harmful, like aluminum, parabens, phthalates, or sulfates!
FREQUENTLY ASKED QUESTIONS
Our Purple Shampoo & Conditioner were purposefully formulated to neutralize brassy and yellow tones in blonde, gray, silver, and highlighted hair while helping keep strands hydrated, soft, and vibrant.
What does Routine Wellness Purple Shampoo and Conditioner do?
Routine Wellness Purple Shampoo & Conditioner neutralizes unwanted yellow and brassy tones in blonde, gray, silver, bleached, and highlighted hair. Formulated with the same clinically tested ingredients as our classic Shampoo & Conditioner, our Purple Shampoo & Conditioner also helps strengthen hair, support a healthy scalp, and leave hair feeling soft, hydrated, and brighter-looking after every wash.
How often should I wash with Routine Wellness Purple Shampoo and Conditioner?
We recommend using Routine Wellness Purple Shampoo & Conditioner 1–2 times per week, or as needed to maintain your desired tone. You can alternate with our classic Routine Wellness Shampoo & Conditioner formula between washes to help keep hair strong, healthy, and hydrated.
Is this only suitable for blonde hair?
No. Routine Wellness Purple Shampoo & Conditioner are also great for gray, silver, white, bleached, highlighted, and balayage-treated hair. The purple pigments help neutralize unwanted yellow and brassy tones, leaving hair looking brighter and more vibrant.
Should I follow Purple Shampoo with Purple Conditioner?
Yes, we recommend using both the Purple Shampoo and Purple Conditioner together for the best results. Our Purple Conditioner is lightweight and helps hydrate, soften, and detangle hair while enhancing the toning benefits of the Purple Shampoo.
| Shampoo Directions | To use Routine Wellness Purple Shampoo, wet hair and massage into a lather for 60 seconds. After massaging the shampoo into your hair, rinse thoroughly. |
|---|---|
| Conditioner Directions | To use Routine Wellness Purple Conditioner, after shampooing your hair, massage Routine Wellness Purple Conditioner into your hair. Leave it on for 90 seconds and then rinse thoroughly. We recommend you use Routine Wellness Conditioner from the mid-shaft of your hair to the ends. Typically, your scalp has natural oils and so the area around the root doesn’t need to be conditioned. That said, if you’ve been conditioning your scalp in the past, you can continue doing that! |
| Shampoo Ingredients | Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Polysorbate 80, Polyacrylate-33, Sodium Cocoyl Isethionate, Fragrance, Tromethamine, Pisum Sativum (Pea) Peptide, Hydroxypropyltrimonium Rice Protein, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Ext. Violet 2, Sodium Phytate, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Leaf Juice Powder, Argania Spinosa Kernel Oil, Organic Cocos Nucifera (Coconut) Oil, Niacinamide, Nigella Sativa Seed Oil, Panthenol, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Pyrus Malus (Apple) Fruit Extract, Phenoxyethanol, Sodium Chloride, Ethylhexylglycerin, Caprylyl Glycol, Biotin, Caffeine, Melaleuca, Alternifolia (Tea Tree) Leaf Oil, Serenoa Serrulata Fruit Extract, Organic Urtica Dioica (Nettle) Extract |
| Conditioner Ingredients | Water (Aqua), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Fragrance, Pisum Sativum (Pea) Peptide, Pyrus Malus (Apple) Fruit Extract, Argania Spinosa Kernel Oil, Hydroxyethylcellulose, Hydroxypropyltrimonium Rice Protein, Panthenol, Aloe Barbadensis Leaf Juice Powder, Caffeine, Organic Cocos Nucifera (Coconut) Oil, Ethylhexylglycerin, Nigella Sativa Seed Oil, Organic Simmondsia Chinensis (Jojoba) Oil, Serenoa Serrulata Fruit Extract, Sodium Phytate, Ext. Violet 2, Leuconostoc/Radish Root Ferment Filtrate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Biotin, Chondrus Crispus Extract, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Niacinamide, Caprylyl Glycol, Organic Urtica Dioica (Nettle) Extract Our scented products include a proprietary blend of oils. Due to FDA recommendations, we use the term fragrance to refer to these oils. |
| Shipping | Free shipping to the United States, Canada, Australia, Germany, and the United Kingdom. |
Featured reviews are not enabled for this product.
Grays rescuedFor some time now I have been down about my dull gray/blonde hair. I see so many other women with glistening shiny gray hair. There aren’t a ton of great purples shampoos, I have tried plenty of shampoos, some barely worked, some not at all. At first I wasn’t going to another purple shampoo but I already used Routine oil and it works nicely and I desperately needed something to work for my grays. They had a sale so I took the risk and it was a risk that paid off. It really brings out a beautiful hue to my gray hair. I have grey/white and blonde blended hair with no shine. I've been using this product for a month now and it gvies shine to my hair and brightens the grey and blonde. I also use the same brand of hair oil sparingly due to my dry frizzy wavy hair and this also helped control it all summer. For the first time I get many compliments on how pretty my gray hair! This product tones and helps brighten your hair. I won’t use any other purple shampoo moving forward, I can be happy and proud of my grays!
bye bye brassyNot cheap but worth every penny..keeps brassiness away!
I was getting my hair cut last week and my stylist asked if I had just had my blonde toned. Nope! The only thing I changed was adding Routine's purple shampoo. My blonde had been getting this weird yellowish color especially underneath and around my part, and it looks SO much better now. I was nervous the purple would grab onto some of my lighter pieces but I haven't had that happen at all. Also doesn't have that drying feeling I remember from the purple shampoo I used years ago. I don't use it every wash, maybe every third or fourth depending on how my color is looking. Really really happy I tried this one.
Why is this colored?I thought I was buying a regular shampoo and conditioner. Why is htis violet?
Better than classicI like this even better than the "classic" routine wellness scents! My hair has never felt so soft, healthy, and manageable. It feels incredibly clean without being stripped, and the conditioner leaves my hair silky smooth and easy to brush. It also removes all the unwanted yellow and brassiness from my hair!
Finally Purple Is Here!I realized today that I have been using this shampoo and conditioner for about a year. Looking back, I can honestly say it has been one of my best hair care decisions ever! I have to 100% recommend this to anyone who is suffering from hair loss.
Before finding Routine, I spent a couple of years trying different products that promised fuller hair, but none of them seemed to help. Since making the switch, my hairdresser has mentioned several times that my hair feels noticeably thicker and has pointed out all the new growth coming in. Friends have even started asking what I have been doing differently because my hair looks so much healthier now.
The only thing that was missing from my routine was a purple shampoo. My hair would still get a bit brassy bc it is gray. I kept asking Routine when this would be released. It is finally here and this stuff really helped! I will definitely be ordering again because my hair has never looked better.
Holy Grail ❤️The Holy Grail of Purple Shampoos. Really works against yellow hair ❤️
It just amazes me each time I use it. Makes your hair soft and shiny and overall, no yellow to be found anywhere. Truly fantastic!
Great!What great purple shampo and conditioner after a couple of washes I could tell the difference my hair is thicker without the residue feeling love it. Got rid of all the yellow brassiness too! So worth it!
❤️Love my purple shampoo !
Great at removing yellowingI have very fine hair and it is dry on the ends. I was looking for a shampoo that would help fix this and give me some fuller hair. I started using Routien Wellness and it really helped. I would still get some yellowing/brassy tones though bc I have gray hair so I started using this purple shampoo. It got rid of them right away. I intend to use it once a week or so moving forward.
BrassinessThis puprle shampoo toned down the brassiness after just a couple of washes while keeping my hair soft and shiny. My blonde looks brighter, and my silver strands really stand out now. This is the first purple shampoo I've actually looked forward to using.
❤️❤️❤️Worked great did exactly what it’s suppose to take brassiness out of my blonde highlights. May make your a little dry but nothing a little hair oil can’t help. Like the scent it smells like grape. Will definitely buy again I have tried various other purple shampoo’s and this one is the best.
Purple Shampoo and conditionerI really like the Purple Shampoo! First time using it! I am definitely a fan and it got rid of a bunch of note I dind't want in my hair!
I love thisI have salt and pepper hair and I would get these brassy tones in it. Not anymore! I get all the fullness and thickness of Routine Wellness without the brassiness!
The Purple I've Been Looking For!I've tried quite a few purple shampoos over the years, but Routine Wellness Purple Shampoo & Conditioner are the ones that finally made me stop looking. I'm going to be using this bottle for months!
My hair is mostly silver now with some dark brown mixed in, and hard water always seemed to leave it looking a little dull. After just one wash, I could already see a difference. My silver looked brighter, the darker pieces looked richer, and my hair had that healthy shine back. I usually leave it on for about 3 minutes before rinsing and that seems to work perfectly. I haven't tried longer, becuse if you've tried a lot of purple shampoos, you know what longer can do to your hair. I've found 3 min to be good for me but you may need shorter/longer.
The biggest surprise was how soft my hair felt afterward. So many purple shampoos leave my curls feeling dry and rough, but this one didn't at all. It lathers really well with just a small amount, so the bottle should last a long time. My hair feels smooth and easy to manage after using these two.
The scent is really nice without being overpowering, and I haven't had any scalp irritation either. Ive been using it twice a week now to maintian the color and it's kept those brassy tones away better than anything else I've tried. Sometimes if I'm traveling, I'll drop to just 1x per week and that doesn't seem to be an issue but I know my hair misses the purple as soon as I get home.
If you have blonde, gray, or silver hair and you're tired of purple shampoos that dry everything out, I honestly think this one is worth trying. I'm really glad I found it. Definately one of my favorite hair products I've bought in a long time.